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dcaord
Topic Author
Posts: 66
Joined: Wed Nov 10, 2010 8:47 pm

DL 752 Into MDW 7/5

Sun Jul 05, 2015 10:59 pm

 
ordflier
Posts: 114
Joined: Tue Jan 11, 2005 10:47 am

RE: DL 752 Into MDW 7/5

Sun Jul 05, 2015 11:10 pm

Charter for the Baltimore Orioles. They play the Twins tomorrow.
ORDflier
 
FWAERJ
Posts: 2834
Joined: Wed Jun 07, 2006 1:23 am

RE: DL 752 Into MDW 7/5

Mon Jul 06, 2015 12:41 am

In the PMNW days, NW often sent the 752 into MDW. At least once during a fare war (TZ for sure, and I think when WN entered MSP as well), they even sent in a 753 as part of the PMNW "heartland strategy" of driving out competitors through dumping cheap capacity at a loss - which worked very often. PMDL played similar tricks with FL and B6 (Song) as well, though they didn't have the PMNW track record of success (especially with Song).

Thankfully, the strategy of high short-term losses mixed with capacity dumping is not part of the profit-minded DL business plan of today.
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Cubsrule
Posts: 14928
Joined: Sat May 15, 2004 12:13 pm

RE: DL 752 Into MDW 7/5

Mon Jul 06, 2015 12:10 pm

Quoting FWAERJ (Reply 2):
At least once during a fare war (TZ for sure, and I think when WN entered MSP as well), they even sent in a 753 as part of the PMNW "heartland strategy" of driving out competitors through dumping cheap capacity at a loss - which worked very often.

It has little or nothing to do with capacity dumping. The 753 was a semi-regular visitor at all sorts of airports in the midwest in the mid-00s. MKE-DTW--a route with no competition--frequently saw the 753 in that time period.
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FWAERJ
Posts: 2834
Joined: Wed Jun 07, 2006 1:23 am

RE: DL 752 Into MDW 7/5

Mon Jul 06, 2015 3:15 pm

Quoting Cubsrule (Reply 3):
MKE-DTW--a route with no competition--frequently saw the 753 in that time period.

Remember that NW had the MKE focus city at the time, a part of the heartland strategy that was specifically designed to drive out FL from their MKE expansion. IND also saw the 753 during the focus city days there, which successfully drove TZ out of their hometown.

Just because MKE-DTW didn't have competition directly didn't mean that people were connecting to other NW flights via DTW at rock-bottom low-yield fares priced to kill FL.
B721/722/731/732/733/735/73G/738/739/742/752/753/762/763, A300/319/320, DC-9/10, MD-82/83/88/90, ERJ-140/145, CRJ-200/700, Q200, SF340, AS350
 
Cubsrule
Posts: 14928
Joined: Sat May 15, 2004 12:13 pm

RE: DL 752 Into MDW 7/5

Mon Jul 06, 2015 3:23 pm

Quoting FWAERJ (Reply 4):
Remember that NW had the MKE focus city at the time, a part of the heartland strategy that was specifically designed to drive out FL from their MKE expansion.

What time period are you talking about? FL wasn't that large in MKE before the YX merger effort. In the mid-00s, MDW was as much or more of a focus.
I can't decide whether I miss the tulip or the bowling shoe more
 
steex
Posts: 1443
Joined: Wed Jun 27, 2007 8:45 am

RE: DL 752 Into MDW 7/5

Mon Jul 06, 2015 4:30 pm

Quoting Cubsrule (Reply 5):
What time period are you talking about? FL wasn't that large in MKE before the YX merger effort. In the mid-00s, MDW was as much or more of a focus.

In fact, if I recall correctly, MKE was one of the cities added with CRJs as part of AirTran JetConnect and didn't come online until 2002. It was years before it became a significant station. FL was a blip on the radar at that time; if NW had a concern at MKE, it would've been keeping YX boxed in.

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