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KarelXWB
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LAN And TAM Unify

Thu Aug 06, 2015 12:05 pm

Despite the merger in 2012, LAN and TAM Airlines still fly under separate brand. This is all going to change from next year: LATAM Group just announced that both entities will be renamed to LATAM Airlines.

More details to follow.

Source
http://www.svs.cl/sitio/publicacione...er.php?t=h&l=hes_2015080093913.pdf

[Edited 2015-08-06 05:09:41]
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402679
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RE: LAN And TAM Unify

Thu Aug 06, 2015 12:33 pm

 
qf002
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RE: LAN And TAM Unify

Thu Aug 06, 2015 12:54 pm

http://www.ausbt.com.au/photos/view/maxsize:1250,524/mode:shrink/55c3569ef9204a1f9ad70c1e767f2254-latam-920a.jpg

I'm not usually one to chime in when it comes to liveries, but that one is quite vile. The tail logo needs to extend onto more of the fuselage.
 
shanxz
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RE: LAN And TAM Unify

Thu Aug 06, 2015 12:56 pm

Here's the full brand reveal video: https://twitter.com/SimpliFlying/status/629274100951818240
Airlines are in the service business, not transport. Brand matters...
 
dougbr2006
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RE: LAN And TAM Unify

Thu Aug 06, 2015 12:56 pm

Is that image of the aircraft official, I havent seen any aircraft images on the official sites!!!!!
 
VC10er
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RE: LAN And TAM Unify

Thu Aug 06, 2015 12:57 pm

I do not want to be very critical as this is not the work of the branding agency I am biased towards, but, that said, this design makes me sad.

"DELTAM" ???
To Most the Sky is The Limit, For me, the Sky is Home.
 
777X
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RE: LAN And TAM Unify

Thu Aug 06, 2015 12:57 pm

So does next year mean next year or in many years?

And didn't they say that they would definetly NOT rename the airline LATAM?
 
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KarelXWB
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RE: LAN And TAM Unify

Thu Aug 06, 2015 12:59 pm

Quoting 777X (Reply 6):
So does next year mean next year or in many years?

According to the press conference, the first aircraft with the new livery will roll out in the first half of 2016. Full fleet repaint will take up to three years.
What we leave behind is not as important as how we've lived.
 
shanxz
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:10 pm

A few more images from the press pack.
https://twitter.com/SimpliFlying/status/629278221960409088

Airlines are in the service business, not transport. Brand matters...
 
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KarelXWB
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:12 pm

Quoting 777X (Reply 6):
And didn't they say that they would definetly NOT rename the airline LATAM?

Also from the press conference:

new brand involved 2 years of discussions, many times heated ones

Perhaps both parties could not agree on a different name.
What we leave behind is not as important as how we've lived.
 
402679
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:13 pm

I think the new livery will be in the second A350 that JJ will receive, in the beginning of 2016. The first one, due to Dec 21st will have the JJ livery.

Quoting dougbr2006 (Reply 4):
Is that image of the aircraft official, I havent seen any aircraft images on the official sites!!!!!

I took this from Forum Contato Radar. I hope it's not, but who knows...
 
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KarelXWB
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:15 pm

Quoting geoshina (Reply 10):
I think the new livery will be in the second A350 that JJ will receive

The second A350 has been spotted with TAM colors in the assembly hall in TLS.
What we leave behind is not as important as how we've lived.
 
flywrite
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:16 pm

Quoting KarelXWB (Reply 7):
According to the press conference, the first aircraft with the new livery will roll out in the first half of 2016. Full fleet repaint will take up to three years.

It's a shame the first TAM A350 is already being painted and delivered. It would have made a nice unveiling of the new brand if it was tied in with the new type delivery.
 
MaverickM11
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:26 pm

Quoting qf002 (Reply 2):
I'm not usually one to chime in when it comes to liveries, but that one is quite vile. The tail logo needs to extend onto more of the fuselage.

I see the logo and I hear Whitney Houston's "One Moment in Time"...looks like an Olympic logo
I don't take responsibility at all
 
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dabpit
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:29 pm

It comes off as being bland and boring. Both LAN and TAM have nice brands and liveries now, they could have come up with something better...

The purple is a nice symbolic touch but the pink and white just do not seem to go with it.
Carpe Diem
 
A388
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:35 pm

LATAM Airlines sounds horrible, they should have stayed with the successful LAN brand. LATAM Airlines just doesn't sound appealing and let's talk about the new corporate identity they chose. Very sad to see a well known brand (LAN) go away like this.


A388
 
jetblue1965
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:37 pm

They've decided to take 2 distinct recognizable brands and blend into into a generic one named after the continent ... zzzz

joining the boring ranks of Afriqiyah, Air Europa, Middle East Air, and Asiana ... now someone revive "Pan Am" and the collection will be complete
 
VC10er
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RE: LAN And TAM Unify

Thu Aug 06, 2015 1:43 pm

"we found the colors of Latin America" ??? Really ???

I don't hate the symbol so much (a bit of a rip from Azul as the shape of Brazil and the shape of the whole continent are not that different) and I would venture to say the multi color approach of Azul probably better suits the diversity of South America. It does suit the diversity of Brazil IMHO. I love Azul's branding.

The animation and the illustration of the wing + engine are as amateurish as the TAM livery and graphics. If staged more creatively and professionally, the symbol would be better supported. Still, it won't stop folks from flying with them.
To Most the Sky is The Limit, For me, the Sky is Home.
 
jetblue1965
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RE: LAN And TAM Unify

Thu Aug 06, 2015 2:03 pm

Quoting VC10er (Reply 17):

I don't hate the symbol so much (a bit of a rip from Azul as the shape of Brazil and the shape of the whole continent are not that different)

I actually saw a torch out of that new logo.

Just when I thought the new Avianca logo is nothing to write home about, LATAM actually managed to one-up them.

Quoting VC10er (Reply 17):
It does suit the diversity of Brazil IMHO. I love Azul's branding.

Me too. It looks very distinctly Brazilian instead of that the generic torch that LATAM now has or that "GOOL" double-zero confusion that Gol recently put out.
 
dougbr2006
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RE: LAN And TAM Unify

Thu Aug 06, 2015 2:11 pm

I believe the logo is supposed to represent the latin american continent!
 
eal
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RE: LAN And TAM Unify

Thu Aug 06, 2015 2:23 pm

Quoting VC10er (Reply 17):
It does suit the diversity of Brazil

I quite like this, it shows the airline is an airline for the entire Latin American continent and not just Brazil or Chile.



The new logo is a stylized South America and works rather well with the brands status as the largest airline in Latin America. This was a logical move in the face of pressure from Avianca, a consolidated brand is easier to identify. LATAM is a also a smart name as it blatantly identifies their market.

The only thing I have a problem with is that livery, the logo ends way to short on the tail and the front is rather bland, currently LAN and TAM have those big billboard titles, I hope those stay.
 
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Miami
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RE: LAN And TAM Unify

Thu Aug 06, 2015 2:42 pm

Here's the website with more info: http://www.latam.com/building-latam/



I like the logo. Very unique.Wishing LATAM the best of luck!

[Edited 2015-08-06 07:42:28]
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
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OA260
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RE: LAN And TAM Unify

Thu Aug 06, 2015 2:50 pm

Just got this through from LANPASS.




[Edited 2015-08-06 07:52:43]
 
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cosyr
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RE: LAN And TAM Unify

Thu Aug 06, 2015 2:52 pm

Love the logo, but seems like it will be hard to unify the brand across so many cultures. Then again, I hardly see the point of these IAG, KLM/AF mergers.
 
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res77W
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RE: LAN And TAM Unify

Thu Aug 06, 2015 2:53 pm

Quoting geoshina (Reply 1):
Quoting dougbr2006 (Reply 4):

I hope not. I did a quick image search of "LATAM Airlines" and found some renderings that were way more attractive. Both airlines have great liveries, and I hope they don't fall into the current trend of airline schemes.
 
Arcano
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RE: LAN And TAM Unify

Thu Aug 06, 2015 3:00 pm

Wrong wrong wrong

How on earth is good idea to chose a generic brand as "LATAM" which just mean "Latin America" instead of two powerful brands as LAN and TAM.
LATAM works as well for an airline or for a Bakery. Absolutely lack of soul, of passion.

It's not that LAN and TAM are meaningful, but at least there is engagement.

Hideous brand, hideous logo. Just a company turning the back against its home country.

I just hate Latam... and Lan Chile for disrespect us all.

Regards
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ScottB
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RE: LAN And TAM Unify

Thu Aug 06, 2015 3:36 pm

Quoting jetblue1965 (Reply 18):
I actually saw a torch out of that new logo.
Quoting dougbr2006 (Reply 19):
I believe the logo is supposed to represent the latin american continent!

I imagine the design of the logo is meant to evoke both (otherwise there's no reason to have the top & bottom rendered in different colors if it only represents the continent).

Quoting Arcano (Reply 25):
How on earth is good idea to chose a generic brand as "LATAM" which just mean "Latin America" instead of two powerful brands as LAN and TAM.

It's necessary if you want a unified brand identity which doesn't imply that one carrier/country "won." Both LAN and TAM represent fairly unmemorable acronyms in the language of the home country of each; it is the product and network of both which have led to the strength of those brands. Latam makes sense and evokes the region served in the four most-spoken languages in the hemisphere.

Quoting qf002 (Reply 2):
I'm not usually one to chime in when it comes to liveries, but that one is quite vile. The tail logo needs to extend onto more of the fuselage.

I do agree with that. The tail logo is simply too cut-off to be recognizable. It's about as awful as AA's.
 
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Miami
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RE: LAN And TAM Unify

Thu Aug 06, 2015 3:40 pm

Quoting dougbr2006 (Reply 19):
I believe the logo is supposed to represent the latin american continent!

In the video, you can see it's South America.


This is what they had to say about the new logo:

Quote:
Our logo represents our origin. A symbol that values Latin-America and rescues our people’s pride and sense of belonging. A company that transcends territorial barriers, brings together a whole continent of apparently different, but essentially connected cultures. From LATAM to the world, from the world to LATAM.
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
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Polot
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RE: LAN And TAM Unify

Thu Aug 06, 2015 3:45 pm

Quoting ScottB (Reply 26):
Both LAN and TAM represent fairly unmemorable acronyms in the language of the home country of each; it is the product and network of both which have led to the strength of those brands.

  
LAN Chile literally meant National Airline of Chile (LAN = Línea Aérea Nacional) then later " Latin American Network" while TAM stood for Marília air taxi. Just because something is in a foreign language doesn't mean that its brand name is not generic.

Quoting ScottB (Reply 26):
I do agree with that. The tail logo is simply too cut-off to be recognizable. It's about as awful as AA's.

And the engines and titles on the front give off a DL vibe, all that is missing is the blue belly. The blue and red on the tail doesn't help.
 
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BlueSky1976
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RE: LAN And TAM Unify

Thu Aug 06, 2015 4:08 pm

This. Is. Just. Plain. Wrong.

Why, LAN, why?!?!?!
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andrefranca
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RE: LAN And TAM Unify

Thu Aug 06, 2015 4:20 pm

I may like art-deco, but this is RIDICULOUS! bye TAAmmmmmm! Hello Azuuuul the true brazilians airlines!
 
PATristar
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RE: LAN And TAM Unify

Thu Aug 06, 2015 4:26 pm

I hope they keep the LAN blue on their planes, enough of Euro white.
 
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kaichinshih
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RE: LAN And TAM Unify

Thu Aug 06, 2015 4:38 pm

I see Eurowings (Logo and livery tail), Azul (Continent/Country logo near the cockpit), Iberia (Font)...and a bunch of other liveries mashed up together.
Perhaps the livery has a bit of the boldness from TAM
Yet no where did I see the elegance of LAN...

===========

Of all seriousness...it is disappointing...
Yet who knows? Nowadays new is always better.
Within a couple months after the new livery goes public, people will get used to it...

[Edited 2015-08-06 09:44:57]
 
C010T3
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RE: LAN And TAM Unify

Thu Aug 06, 2015 4:54 pm

Welcome, Large Tin Can Airlines or Brass Airlines, whatever you prefer to mocked by in Portuguese.
 
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kaichinshih
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RE: LAN And TAM Unify

Thu Aug 06, 2015 5:00 pm

Quoting geoshina (Reply 1):

Unprofessional rendering:


 
pipeafcr
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RE: LAN And TAM Unify

Thu Aug 06, 2015 5:15 pm

Kind of reminds me of a duller Delta logo.

They should have gone with Lan, LATAM is just boring but I'm sure that they will be able to establish themselves in the market nicely.

When Avianca changed their logo, I thought to myself that no other airline could do worse... I was wrong hahaha.
Felipe Carrillo
 
9w748capt
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RE: LAN And TAM Unify

Thu Aug 06, 2015 5:23 pm

Couldn't they have kept their brands a la BA/IB and AF/KL? LA is big in SA/Chile, JJ is huge in Brazil. So why not use both?
 
jetblue1965
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RE: LAN And TAM Unify

Thu Aug 06, 2015 5:29 pm

Quoting kaichinshih (Reply 34):
Unprofessional rendering:

so true. the flight sim app on my phone can do a better rendering than that. looks like something from Nintendo 64.
 
Prost
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RE: LAN And TAM Unify

Thu Aug 06, 2015 5:41 pm

I may be in the minority, but to me it makes sense to combine brands as LATAM. Of course you don't have brand equity with a new brand, but they'll be known as a quality carrier over time. There will be less costs supporting one brand, and LATAM at least has connotations of Latin America, whereas (in English) LAN and TAM seemed to be meaningless letters.

Of course, branding a Latin American carrier to English language sensibilities doesn't make a lot of sense, either.
 
jetblue1965
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RE: LAN And TAM Unify

Thu Aug 06, 2015 5:50 pm

Quoting Prost (Reply 38):
Of course, branding a Latin American carrier to English language sensibilities doesn't make a lot of sense, either.

I'd venture to say that English-speaking is the 3rd largest customer base for LATAM, after Spanish and Portuguese, so it's still somewhat important to avoid a branding faux pas in all 3 languages.

I know it sounds very US-centric to say this, but English is indeed the world's lingua franca. As the most global airline based out of Latin America, I would expect them to be more aware of this than some tiny regional carrier like the now-defunct PLUNA.
 
airplane
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RE: LAN And TAM Unify

Thu Aug 06, 2015 6:46 pm

What a horrible Livery.
Chile lost its pride airline here. Sad.
Hopefully they will retract from this one day, the way Avianca did years ago with "Alianza Suma"
Gotta love seeing the world from above
 
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Miami
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RE: LAN And TAM Unify

Thu Aug 06, 2015 7:09 pm

Quoting kaichinshih (Reply 34):

Oh, no. I hope nothing like that comes close to reality.
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
A388
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RE: LAN And TAM Unify

Thu Aug 06, 2015 7:15 pm

Quoting Miami (Reply 41):
Quoting kaichinshih (Reply 34):
Oh, no. I hope nothing like that comes close to reality.

Same here my friend. It's like Avianca and TACA becoming Aviataca or Aviaca. I hope they will go back to LAN again but even so, I wish LATAM good luck.


A388
 
dougbr2006
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RE: LAN And TAM Unify

Thu Aug 06, 2015 7:18 pm

I dont believe that the renders here are the true livery - They are keeping it under wraps until next year, only the Logo and name have been publicised either on media or direct to customers. I have recieved an email from TAM and its just in writing as per the post above. The fisrt render came from Contatoradar blog in Brazil which is not exactly the most reliable font of rumour.

Best we all wait and see : I'm guessing the name and logo will be billboarded o the fuselage and the logo integrated into the tail. The interprtation on the renders in no way resembles the logo unless they are trying to copy the GOL logo on their new livery.

I will wait for an official image before saying good or bad !!!!!
 
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A300 American
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RE: LAN And TAM Unify

Thu Aug 06, 2015 8:18 pm

Quoting Arcano (Reply 25):

Couldn't agree more. LAN is a known brand and trusted. It took them decades to fortify this. I still call them LanChile from time to time. LATAM is just "generic". The livery is just awful. Still, good luck to them.

Urghhh
 
chootie
Posts: 170
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RE: LAN And TAM Unify

Thu Aug 06, 2015 9:38 pm

Quoting kaichinshih (Reply 32):

I see Eurowings (Logo and livery tail), Azul (Continent/Country logo near the cockpit), Iberia (Font)...and a bunch of other liveries mashed up together.
Perhaps the livery has a bit of the boldness from TAM
Yet no where did I see the elegance of LAN...

Simply hideous. A cheap copy of the horrid Germanwings/Eurowings design in basic. All of those airlines need to rethink what a livery stands for and think out of the box.

Just a shame that the Red/White/Blue and the star are gone. go figure......   
chootie
 
faugusto0264
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RE: LAN And TAM Unify

Thu Aug 06, 2015 9:42 pm

Quoting jetblue1965 (Reply 16):
They've decided to take 2 distinct recognizable brands and blend into into a generic one named after the continent ... zzzz

Quite frankly, it looks like an upside-down turd to me.
 
Mortyman
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RE: LAN And TAM Unify

Thu Aug 06, 2015 9:50 pm

Man, what a boring livery. As someone said, it's pritty much a copy of Delta ... Such a shame for LAN who has such a cool livery today 
 
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OzarkD9S
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RE: LAN And TAM Unify

Thu Aug 06, 2015 10:45 pm

Yuck. I like purple and pink together and its a pretty unique combo in the airline world. But this? Yuck.
"My soul is in the sky". -Pyramus- A Midsummer's Night Dream
 
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SuseJ772
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RE: LAN And TAM Unify

Thu Aug 06, 2015 10:47 pm

I don't really care about the livery (blapshmey I know), but what I would like is to be able to go TPA-PMC / BRC-TPA on one itinerary next "summer." So hopefully this will make that easier.
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