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WROORD
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RE: LAN And TAM Unify

Fri Aug 07, 2015 1:00 am

Must be the same agency that did livery for Eurowings and Germanwings....Incidentally "LATAM" means in Polish "I am flying" so there!
 
jeffh747
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RE: LAN And TAM Unify

Fri Aug 07, 2015 1:08 am

Ugly ugly ugly ugly. The current LAN livery looks so beautiful on the 787. I really hope that they can work with the current LAN star livery and incorporate the red of TAM in a better way so as to change it before they begin painting. This makes the new Iberia look amazing.
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qf340500
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RE: LAN And TAM Unify

Fri Aug 07, 2015 1:19 am

I love the new logo, t5he brand looks fresh and something different! Well done!

I was expecting something hideous, but its great!!!

Well done! Cant wait to see the first A350 in this great livery!

Nah, not at all similar to Delta, ok, the colours, but otherwise? Delta is boring compared to THAT one!

WOW!
 
FWAERJ
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RE: LAN And TAM Unify

Fri Aug 07, 2015 1:53 am

As rumored, Interbrand was the firm behind the LATAM rebranding. This is the same firm that worked on rebrandings for IB (yes, that one), TG, BI, and MUC.

Full article from their blog: http://www.brandchannel.com/2015/08/06/latam-airline-080615/
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Arcano
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RE: LAN And TAM Unify

Fri Aug 07, 2015 2:42 am

And no (official) livery known yet...

what a weird way to launch a brand. (bad) Teaser campaing?

Something we could do about it alla GAP?
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LandSweetLand
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RE: LAN And TAM Unify

Fri Aug 07, 2015 7:58 am

Does this mean all the recent star alliance liveries (with all the carrier logos) will need to be repainted to remove the TAM logo? (since LATAM will be one world)?
 
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CARST
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RE: LAN And TAM Unify

Fri Aug 07, 2015 8:39 am

Quoting FWAERJ (Reply 53):
As rumored, Interbrand was the firm behind the LATAM rebranding. This is the same firm that worked on rebrandings for IB (yes, that one), TG, BI, and MUC.

They did their job on TG and BI quite well, I like both new designs. I may miss the old TG design, like I miss the Landor BA livery, but still, the new ones are not bad eiher. IB is a totally different animal... horrible.

And this one for LATAM? Uber-horrible!
 
Summa767
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RE: LAN And TAM Unify

Fri Aug 07, 2015 8:52 am

Quoting Arcano (Reply 25):
Hideous brand, hideous logo. Just a company turning the back against its home country.

So you would have liked the new brand to have been centred around Chile? Or just some allusion to it?

From my point of vew that would certainly have been wrong, for the union of LAN and TAM is a trans South American company. It goes well beyond just Brasil and Chile. In fact, if we are talking about connectivity, GRU and LIM are the most important nodes of the modern company.

So I do like the idea of LatAm. It says "We are Latin America". Another thing is the branding.. Poor! So a company called LatAm, but has JUST South America as it's logo - A fine base, but it should have expressed outward expansion from South America.
And for a colourful continent, to have that navy blue logo, with amateurish looking type font -simply using that of LAN, is awful.
 
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DolphinAir747
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RE: LAN And TAM Unify

Fri Aug 07, 2015 9:39 am

Ew. LA has such a beautiful livery. You would have thought flag carriers would keep their national identities...

Imagine if BA replaced the Union Jack with a nondescript meqningless tornado-like symbol and called it BIB or whatever...

Though Latam is a catchy name for an airline covering Latam.
 
PATristar
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RE: LAN And TAM Unify

Fri Aug 07, 2015 11:50 am

I don't know why the chileans are complaining the airline is chilean based with Chile colours. Azul board of directors might be smiling since now they are the official brazilian flag carrier.

LATAM should have used the LADECO logo with TAM colors   
 
hloutweg
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RE: LAN And TAM Unify

Fri Aug 07, 2015 11:56 am

Running over nationalisms, the new brand expands the scope of the airline and its role as a torch bearer for latinamerica to the world. The colors, though similar to many other airlines (inevitably) are unique, specially the use of the coral and secondary palette. The logo is clever and it, very obviously, symbolize the region they represent globally. The logo is also used as a fiery torch, not only used as a beacon of liberty in South America and most Pan-american countries but also as a light at the forefront of the airline's global ambitions. Well done.

Now, the livery on that imagine should make greater use of colors. And I'd specially like to see more coral red in it.
In Varietate Concordia
 
ULMFlyer
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RE: LAN And TAM Unify

Fri Aug 07, 2015 12:04 pm

Good Lord!

And to think people got paid to come up with this monstrosity.

Awful livery and even worse name, particularly for Portuguese speakers.
Let's go Pens!
 
LVICS
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RE: LAN And TAM Unify

Fri Aug 07, 2015 12:07 pm

Quoting LandSweetLand (Reply 55):
Does this mean all the recent star alliance liveries (with all the carrier logos) will need to be repainted to remove the TAM logo? (since LATAM will be one world)?

According to wikipedia, TAM left Star Alliance more than one year ago, on March 30, 2014, and joined OneWorld the following day.
 
PATristar
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RE: LAN And TAM Unify

Fri Aug 07, 2015 12:31 pm

Quoting ULMFlyer (Reply 61):
Awful livery and even worse name, particularly for Portuguese speakers.

Ideed LATAM reminds LATÃO (that means big old metal can in Portuguese)
 
RCS763AV
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RE: LAN And TAM Unify

Fri Aug 07, 2015 1:09 pm

I think it's original, elegant and it blends the identities of an airline which has bases in 5 different countries, which have two different languages, distinct national characteristics but a common regional identity.

Congrats to them.

Also, at least the logo is not a rip-off from AA's.
 
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United787
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RE: LAN And TAM Unify

Fri Aug 07, 2015 2:26 pm

I don't know if this was intended but it seems as though the logo starts in Chile and wraps around the rest of South America... which would reflect the origins of the LAN part of the company...
 
mugler
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RE: LAN And TAM Unify

Fri Aug 07, 2015 3:30 pm

The font and that blue color are hideous, the tail is so ugly as well. The tail reminds me of the new EY tail but at least they used better colors and a much better design.

RIP LAN's beautiful livery  
 
Arcano
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RE: LAN And TAM Unify

Fri Aug 07, 2015 6:54 pm

Quoting summa767 (Reply 57):
So you would have liked the new brand to have been centred around Chile? Or just some allusion to it?

so would you like BA/IB or AF/KL to be called "Europe" instead? my point is not some old crying national identity though airlines, it's just as a brand professional (i actually work in branding), brands have commitment to their past and heritage, thus creating relations. This is just a huge step back, starting from (near) zero.

Quoting PATristar (Reply 59):
LATAM should have used the LADECO logo with TAM colors

Works for me! LA always lacked the soul and passion UC flew with

Quoting PATristar (Reply 63):
Ideed LATAM reminds LATÃO (

In Chile, "LATA" means "boring". There are already jokes about it "this is a LATAm".
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UALFAson
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RE: LAN And TAM Unify

Fri Aug 07, 2015 10:42 pm

This may be a dumb question, but I watched the video and still don't totally understand how to pronounce the name. Is it La-TAM? Is the "a" in TAM short or long?

I speak a little Spanish, though not Portugese, so I understand how letters are usually pronounced, but I don't get where to put the emphasis.
"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
 
C010T3
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RE: LAN And TAM Unify

Fri Aug 07, 2015 11:07 pm

Quoting UALFAson (Reply 68):
This may be a dumb question, but I watched the video and still don't totally understand how to pronounce the name. Is it La-TAM? Is the "a" in TAM short or long?

I speak a little Spanish, though not Portugese, so I understand how letters are usually pronounced, but I don't get where to put the emphasis.

The Portuguese pronunciation rhymes with Satan, which is not much different from the English pronunciation, so you have that.
In English itself, I would a pronunciation analogue to Pan Am.
 
Rafabozzolla
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RE: LAN And TAM Unify

Sat Aug 08, 2015 1:18 am

Indeed the name is hideous!!! Change to one syllable acronyms with a long one that means nothing and, at least in Portuguese sounds way too nasal.

LAN should have been the brand, and as it means Lineas Aereas Nacionales (National Air Lines) it could be interpreted as LAN (Chile), LAN (Brasil), etc., etc., etc., Not to mention it is better known globally and is linked to better quality than TAM.
 
FWAERJ
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RE: LAN And TAM Unify

Sat Aug 08, 2015 1:43 am

Quoting Rafabozzolla (Reply 70):
LAN should have been the brand, and as it means Lineas Aereas Nacionales (National Air Lines) it could be interpreted as LAN (Chile), LAN (Brasil), etc., etc., etc., Not to mention it is better known globally and is linked to better quality than TAM.

I see your point. Don't forget that toward the end, LAN changed meaning to "Latin Airlines Network".
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LAX772LR
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RE: LAN And TAM Unify

Sat Aug 08, 2015 1:50 am

So are ALL the LAN brands going to go with this, or just when in Brazil?

Quoting dougbr2006 (Reply 19):
I believe the logo is supposed to represent the latin american continent!

There is no "Latin American continent."


Quoting pipeafcr (Reply 35):
When Avianca changed their logo, I thought to myself that no other airline could do worse... I was wrong hahaha.

What's so bad about it?

People scream bloody murder about the Avianca logo (which I actually think was an improvement), but never seem able to specifically point out what's wrong with it, other than overarching intangibles like "it's boring!"

Anyone?
I myself, suspect a more prosaic motive... ~Thranduil
 
pierrelav
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RE: LAN And TAM Unify

Sat Aug 08, 2015 1:57 am

Horrible name for two merged companies providing a really mediocre service..
 
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Adipasquale
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RE: LAN And TAM Unify

Sat Aug 08, 2015 2:09 am

I have to agree that the new logo looks like it was designed for the Olympics (which IMHO is not at all a good thing), and the LATAM conglomeration is an abomination of a greater magnitude than the UA-CO livery mashup. The name sounds terrible in all languages and the new branding shares no ties to the current liveries of either JJ or LA. I really don't understand how people were paid to come up with this. A toddler with a box of crayons could have done better.
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eal
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RE: LAN And TAM Unify

Sat Aug 08, 2015 3:08 am

Countries in which LATAM has subsidiaries in:
Chile
Uruguay
Colombia
Argentina
Ecuador
Brazil
Paraguay
Mexico

Where are these countries?
Latin America.

What's a common abbreviation for Latin America that coincidently fits the merged airlines original names?
LATAM.

What type of passengers is LATAM trying to attract? Just Brazilians? Just Chileans?
Considering LATAM is the largest carrier in Latin America, has subsidiaries all across Latin America and flies to 4 continents, it would be smart to try and attract as many Latin American bound passengers in that billion
person catchment area as possible.
 
smi0006
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RE: LAN And TAM Unify

Sun Aug 09, 2015 6:40 am

I actually like the brand. Simple and to the point.

Has a livery been revealed? I haven't seen anything official. I look forward to a grand reveal uniforms and livery!
 
airpearl
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RE: LAN And TAM Unify

Sun Aug 09, 2015 7:00 am

Like some here, I'm not a fan of the new LATAM branding, especially coming off LAN which is one of the nicest liveries around. I am curious though if LATAM means one new airline, or many "LATAM" branded airlines based in Chile, Brazil, and elsewhere around Latin America. I would presume the latter?
 
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DocLightning
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RE: LAN And TAM Unify

Sun Aug 09, 2015 10:12 am

Quoting VC10er (Reply 5):

I do not want to be very critical as this is not the work of the branding agency I am biased towards, but, that said, this design makes me sad.

Which agency handled this?
-Doc Lightning-

"The sky calls to us. If we do not destroy ourselves, we will one day venture to the stars."
-Carl Sagan
 
rta
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RE: LAN And TAM Unify

Sun Aug 09, 2015 11:54 am

I liked LAN's old livery quite a bit.
 
VC10er
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RE: LAN And TAM Unify

Sun Aug 09, 2015 1:09 pm

Quoting adipasquale (Reply 74):

As an ex-Landor executive creative director of 20 years, yes, Interbrand may have been paid a lot but the real money is NOT in the actual in the design development, but in research, strategy and implementation across all the hundreds of applications of the new design. Also, what you see today is "probably" far from the initial design work presented. There are SO MANY factors that can change the original design as it evolves; decisions by committee, consumer research and fear of launching a polarizing design. This often can take an original design that was initially more creative and water it down to something mediocre. This is true in ALL categories including cheese packaging!

You can't assign full blame to the branding/design agency - even if they got paid a lot of money. IN THE END...it is the client that APPROVES the final name and design. It's their airline company and not the branding/design agency's, and it's the marketing executives whose jobs are on the line to chose what they think is right even if the agency tries very hard to sway them in a different direction. AND...clients will have hundreds of thousands of dollars in research data that CONFIRMS and VALIDATES this is the right way to go. And mostly on the name...way over the design.

Sometimes you get a cowboy for a client who is willing to not pay so much attention to the research and push for something more dynamic and creative based on their taste and will listen to their gut more than what the research decks conclude. Often, with those clients you will see far more creative work hit the market (think Richard Branson) than a company that is far more "corporate" like United or even BA. The last time BA decided to go BOLD, they got seriously burned (world tails). It can take decades for a company once burned by taking risks to become less risk adverse again.

BOLD Creatively and design is a gamble, and when it works (like the FedEx or BP work) the rewards are great, if it's Tropicana's redesign...well then it can be a billion dollar disaster. Nobody in branding wants to be infamous for creating a design that BOMBS!!!
To Most the Sky is The Limit, For me, the Sky is Home.
 
jumpjets
Posts: 1473
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RE: LAN And TAM Unify

Sun Aug 09, 2015 3:15 pm

I know when IB was rebranded I held my breath, to no avail, and hoped that the final version of the aircraft livery would be more creative than initial photos suggested.

Am I right that at this stage we haven't seen an official picture of a LATAM branded plane in the new colour scheme and we should wait to see the final design before weeping too loudly for the old LAN and TAM liveries?
 
santi319
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RE: LAN And TAM Unify

Sun Aug 09, 2015 3:18 pm

Quoting eal (Reply 75):
Countries in which LATAM has subsidiaries in:
Chile
Uruguay
Colombia
Argentina
Ecuador
Brazil
Paraguay
Mexico

Can't recall what subsidiary you refer to in Uruguay and Mexico...
 
pipeafcr
Posts: 430
Joined: Sat Jun 13, 2009 1:47 am

RE: LAN And TAM Unify

Sun Aug 09, 2015 3:22 pm

Quoting santi319 (Reply 82):
Can't recall what subsidiary you refer to in Uruguay and Mexico...

In Uruguay there is none but there is MasAir in Mexico which we presume it'll become LATAM Cargo
Felipe Carrillo
 
A388
Posts: 8004
Joined: Mon May 21, 2001 3:48 am

RE: LAN And TAM Unify

Sun Aug 09, 2015 5:46 pm

Quoting pipeafcr (Reply 83):
Quoting santi319 (Reply 82):
Can't recall what subsidiary you refer to in Uruguay and Mexico...

In Uruguay there is none but there is MasAir in Mexico which we presume it'll become LATAM Cargo

As the thread and the discussion here is mainly about the passenger side of this merged brand LATAM doesn't have a subsidiary in Mexico.


A388
 
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s.p.a.s.
Posts: 944
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RE: LAN And TAM Unify

Sun Aug 09, 2015 11:30 pm

Hideous...

Many years in the waiting and they come up with this .. such a waste of time and money. Much better if they just rebranded TAM as LAN Brazil and changed the livery to the one used by ABSA Cargo:

View Large View Medium
Click here for bigger photo!

Photo © Juan C. Aponte



Easy, cheap solution .. and would not destroy the LAN name ...
"ad astra per aspera"
 
eal
Posts: 278
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RE: LAN And TAM Unify

Mon Aug 10, 2015 1:30 am

Quoting A388 (Reply 84):

Air Class Uruguay, a small 727 cargo operator is owned by the LATAM group.

Also considering the LATAM group is a multi-entity pan-Latin American entity and that the rebrand is going to reflected on the entire cooperation then the Cargo airlines should count. LAN Cargo is a major cargo supplier for the South American continent, saying it doesn't count is discounting a massive aspect of the LATAM group.

MasAir and Abasa aircraft are in LAN cargo branding.

It should also be noted that the LATAM group is the majority owner of Florida West International Airlines who operates a 767, I'm not sure wether or not it's in LAN livery.

[Edited 2015-08-09 18:34:34]
 
Viscount724
Posts: 19316
Joined: Thu Oct 12, 2006 7:32 pm

RE: LAN And TAM Unify

Mon Aug 10, 2015 2:25 am

Quoting eal (Reply 86):
It should also be noted that the LATAM group is the majority owner of Florida West International Airlines who operates a 767, I'm not sure wether or not it's in LAN livery.

They can't be the majority owner. U.S. law restricts foreign ownership of U.S. airlines to 25%.
 
A388
Posts: 8004
Joined: Mon May 21, 2001 3:48 am

RE: LAN And TAM Unify

Mon Aug 10, 2015 12:38 pm

Quoting eal (Reply 86):
Air Class Uruguay, a small 727 cargo operator is owned by the LATAM group.

Also considering the LATAM group is a multi-entity pan-Latin American entity and that the rebrand is going to reflected on the entire cooperation then the Cargo airlines should count. LAN Cargo is a major cargo supplier for the South American continent, saying it doesn't count is discounting a massive aspect of the LATAM group.

MasAir and Abasa aircraft are in LAN cargo branding.

It should also be noted that the LATAM group is the majority owner of Florida West International Airlines who operates a 767, I'm not sure wether or not it's in LAN livery.

I know all that what you said but again the discussion here is looking at it from the passenger side of this merged brand. If we start talking about the cargo side of this brand, this is something totally different. Again from a passenger point of view LAN doesn't have a presence in Mexico.


A388
 
ThReaTeN
Posts: 219
Joined: Mon Nov 10, 2014 10:52 pm

RE: LAN And TAM Unify

Mon Aug 10, 2015 2:58 pm

Quoting qf002 (Reply 2):
I'm not usually one to chime in when it comes to liveries, but that one is quite vile. The tail logo needs to extend onto more of the fuselage.
Quoting shanxz (Reply 8):
A few more images from the press pack.
https://twitter.com/SimpliFlying/status/629278221960409088

I am in full agreement with you qf002 - I'm not usually very picky about liveries (or enraged by new ones), but this is both the ugliest livery and the most disgusting artwork for a brand (any category) I have ever seen. Vile is truly the word.
 
EddieDude
Posts: 7048
Joined: Fri Nov 14, 2003 10:19 am

RE: LAN And TAM Unify

Mon Aug 10, 2015 3:29 pm

Quoting dougbr2006 (Reply 19):
I believe the logo is supposed to represent the latin american continent!

South America. I do not see any shape that resembles Mexico and Central America in that logo.

Quoting PATristar (Reply 31):
I hope they keep the LAN blue on their planes, enough of Euro white.

No. Indigo and coral. They talk about this in their website.

Quoting A388 (Reply 42):
I hope they will go back to LAN again but even so, I wish LATAM good luck.

Won't happen.

Quoting LandSweetLand (Reply 55):
Does this mean all the recent star alliance liveries (with all the carrier logos) will need to be repainted to remove the TAM logo?

JJ left Star Alliance and has been a oneworld member for quite some time now.
Upcoming flights:
April/May: AM MEX-SCL 788 (J), AM EZE-MEX 789 (J).
 
drgmobile
Posts: 989
Joined: Tue Aug 29, 2006 3:06 am

RE: LAN And TAM Unify

Tue Aug 11, 2015 3:30 pm

Quoting summa767 (Reply 57):
So I do like the idea of LatAm. It says "We are Latin America". Another thing is the branding.. Poor! So a company called LatAm, but has JUST South America as it's logo - A fine base, but it should have expressed outward expansion from South America.

Except it's not LatAm. It's LATAM.
 
Summa767
Posts: 1847
Joined: Thu Mar 11, 2004 1:30 am

RE: LAN And TAM Unify

Tue Aug 11, 2015 4:21 pm

Quoting drgmobile (Reply 91):

Except it's not LatAm. It's LATAM.

I dont't think that having all capitals changes the idea that it's a LatAm airline..
 
lostsound
Posts: 668
Joined: Mon May 21, 2012 1:43 pm

RE: LAN And TAM Unify

Tue Aug 11, 2015 4:36 pm

Quoting summa767 (Reply 92):
I dont't think that having all capitals changes the idea that it's a LatAm airline..

It does however emphasis that it's a carrier made up from LAN + TAM. LATAM.
 
drgmobile
Posts: 989
Joined: Tue Aug 29, 2006 3:06 am

RE: LAN And TAM Unify

Tue Aug 11, 2015 7:08 pm

Quoting summa767 (Reply 92):
I dont't think that having all capitals changes the idea that it's a LatAm airline..

And yet there must be some reason why you write it that way.
 
Summa767
Posts: 1847
Joined: Thu Mar 11, 2004 1:30 am

RE: LAN And TAM Unify

Tue Aug 11, 2015 10:53 pm

Quoting drgmobile (Reply 94):

And yet there must be some reason why you write it that way.


Yes, I actually spelled that reason out quite clearly in my original post.
The "idea" of "we are Latin America". LATAM also spell it out in their concept for the branding if you see their video: "we want to make Latin America the heart of the world". That they use this with a logo of map of only South America is just an inconsistency that they are happy to run with..
 
java6673
Posts: 32
Joined: Wed Nov 14, 2007 11:54 pm

RE: LAN And TAM Unify

Sat Aug 15, 2015 1:57 am

 
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andrefranca
Posts: 904
Joined: Wed Jun 01, 2011 4:10 am

RE: LAN And TAM Unify

Sat Aug 15, 2015 11:45 am

Quoting java6673 (Reply 96):

No surprise honey, and they'll keep sinking as their product/service/price are appalling and G3, AD and AV are stepping up their games!

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