Just flew through ATL today and was at what DL is calling a 'test gate.' Gates B5 and B7 have been reconfigured with a new layout that seems to be DL's attempt to organize the boarding process better. Below is what I noticed, and would be interested on what others thought:
- New boarding lanes so people queue with their boarding group
- The lanes have overhead digital signs that show where various boarding groups should line up. B7 uses colored carpet to denote the lanes, while B5 used rope separators. The colored carpet seemed to work much better, as the rope separators made it difficult for passengers to move around.
- The whole thing felt a little like WN, but not quite as cattle car. UA does something similar in LAX with dedicated lanes by boarding group, but they use ropes and flimsy plastic signs. The DL experience felt much more premium.
- From what I saw, this was generally successful. The amount of "gate lice" was pretty much eliminated as even the most oblivious passengers realized they probably shouldn't be standing in a line for SKY or PREM when their in Group 3. The major problem is the lanes are placed against the wall and are hemmed in by the gate seating. This made getting around the gate area very difficult for people once the lines started to form. Reducing or reconfiguring the seating is going to be important.
- The whole thing felt a little like WN, but not quite as cattle car. UA does something similar in LAX with dedicated lanes by boarding group, but they use ropes and flimsy plastic signs. The DL experience felt much more premium.
- New gate counters
- The new counters felt a lot like VX. Low counter height, smaller surface area, and agents easily accessible. The counters are all white and have blue LED accent lighting - almost like the new LAX premium check-in area. These felt far more modern.
- New gate displays
- Giant digital screen above the gate counter made it easy to read all the pertinent flight details. The only problem was the information screens that cycle between upgrade and standby lists are hard to find and very small. If they improved these as much as the behind-counter screen, it would be a huge win.
- New gate artwork
- Really minor, but the wall art at the gate caught my attention since it was in color, instead of the usual black and white. It was warm and inviting, but didn't feel as uniquely Delta as the newspaper-esque type photography they typically use. Perhaps a new direction for the brand, but would be a move towards the mainstream in my opinion.
Overall I am happy to see Delta trying new things to improve the boarding experience. The biggest pain about boarding usually is trying to get around those people in Group 2 or Group 3 who feel the need to crowd the gate as soon as the pre-board announcement is made in fears they'll be left behind. If they can iron out some of the kinks (namely, the seating causing crowding), this could be a welcome change.