Moderators: jsumali2, richierich, ua900, PanAm_DC10, hOMSaR

 
cloudyapple
Posts: 1261
Joined: Sun Jul 24, 2005 7:01 am

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 6:16 pm

Official Video

https://www.youtube.com/watch?v=XLskBTrhGek
A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
 
boefan
Posts: 1022
Joined: Tue May 27, 2014 6:33 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 6:32 pm

B77W B-KPM from the video is flying from Xiamen back to Hong Kong atm with the new livery

http://www.flightradar24.com/CPA3389/7dab048

Edit : You can see a B747 also during the video but it is unknown if it will be painted or not

[Edited 2015-10-31 11:34:46]

[Edited 2015-10-31 11:35:27]

[Edited 2015-10-31 11:35:44]
 
User avatar
Miami
Posts: 6203
Joined: Sat Sep 15, 2012 8:37 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 7:07 pm

Quoting cloudyapple (Reply 100):
https://www.youtube.com/watch?v=XLskBTrhGek

Clickable link: www.youtube.com/watch?v=XLskBTrhGek
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
User avatar
Miami
Posts: 6203
Joined: Sat Sep 15, 2012 8:37 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 7:12 pm

Quoting boefan (Reply 101):
You can see a B747 also during the video but it is unknown if it will be painted or not

747s for CX are in the process of being retired.
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
User avatar
Miami
Posts: 6203
Joined: Sat Sep 15, 2012 8:37 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 7:14 pm

Quoting cloudyapple (Reply 100):
Official Video

With the number of dislikes the video has already received, you can tell a lot of people are not happy.


I honestly don't know what has happened to airline liveries these days.
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
User avatar
Miami
Posts: 6203
Joined: Sat Sep 15, 2012 8:37 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 7:18 pm

I wonder what will happen to their special liveries.

Like this one:

https://planefinder.net/images/5983902:Photo:806568.jpg
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
User avatar
SQ773
Posts: 219
Joined: Fri Apr 15, 2005 7:24 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 7:26 pm

Quoting Miami (Reply 104):
I honestly don't know what has happened to airline liveries these days.

This is exactly what I was thinking. Since the late 90's its been a road to the boredom and lack of imagination. It all began with the eurowhite and since then almost every new livery is a disappointment, with some exceptions.
  
 
EddieDude
Posts: 7048
Joined: Fri Nov 14, 2003 10:19 am

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 7:47 pm

Well, it is classy but boring.
Upcoming flights:
April/May: AM MEX-SCL 788 (J), AM EZE-MEX 789 (J).
 
User avatar
MrHMSH
Posts: 2733
Joined: Sat Oct 12, 2013 7:32 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 7:52 pm

*Sigh

Less is less in this case I'm afraid.

It's terribly bland, yes it does look like CX, it's not a complete vomit-inducer like IB's riddance of the iconoc 'IB' logo, but bland and boring nonetheless. The A350 at least makes the AY livery good, I can only hope it enhances the CX look.
 
User avatar
CCA
Posts: 804
Joined: Wed Oct 02, 2002 7:29 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 9:12 pm

After seeing the video, I'm even more convinced it's totally boring crap.

Bold and beautiful was clearly NOT the ethos, bland and dull apparently was.

Out of touch comes to mind.

[Edited 2015-10-31 14:27:31]
Enthusiast
 
User avatar
mariner
Posts: 19473
Joined: Fri Nov 23, 2001 7:29 am

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 11:09 pm

Quoting CCA (Reply 109):
Bold and beautiful was clearly NOT the ethos, bland and dull apparently was.

Or graceful and elegant.

mariner
aeternum nauta
 
rj777
Posts: 1811
Joined: Sat Dec 02, 2000 1:47 am

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 11:36 pm

ok....... so they kept the thick gray stripe that runs the length of the fuselage....... but got rid of the green one under the cockpit...... and made the tail all green....and put in that brush wing at the nose and tail...... looks like something that got thrown together in Photoshop.
 
User avatar
IslandRob
Posts: 623
Joined: Fri Apr 29, 2011 2:04 am

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 11:43 pm

Quoting mariner (Reply 110):
Quoting CCA (Reply 109):
Bold and beautiful was clearly NOT the ethos, bland and dull apparently was.

Or graceful and elegant.

Worse yet, according to the designer, it's "timeless", so we may have to live with it for all eternity. -ir
If you wrote me off, I'd understand it
'Cause I've been on some other planet
So come pick me up, I've landed
 
jacobchoi
Posts: 126
Joined: Fri Feb 21, 2014 12:32 am

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 11:45 pm

Quoting mariner (Reply 110):
Or graceful and elegant.

Or Cheap and Chronic
 
Prost
Posts: 2600
Joined: Wed Oct 03, 2012 6:23 pm

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 11:50 pm

If CX felt the need to economize, I'm glad they did it on their livery instead of their stellar customer service.

Of course...I didn't see the need for a new livery at all, so I assume money plays a part.
 
Kashmon
Posts: 642
Joined: Thu Dec 04, 2014 8:08 am

RE: New Cathay Pacific Livery Update?

Sat Oct 31, 2015 11:53 pm

Quoting rj777 (Reply 111):

the green stripe under the cockpit was cool
unique as very few airlines had that...
 
by738
Posts: 3127
Joined: Wed Sep 20, 2000 7:59 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 12:19 am

Dont think it looks anything like Turkmenstein.
It does look clean contemporary and understated.
 
CXGabriel
Posts: 136
Joined: Thu Sep 05, 2013 9:26 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 1:25 am

Looks like they've pulled the youtube video.

I don't think it looks that bad. I agree without the red seemed incomplete, but I don't hate it.
 
User avatar
hongkongflyer
Posts: 841
Joined: Tue Oct 28, 2014 8:23 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 1:44 am

Photo of the actual plane already available in internet,
Same as the one being uploaded yesterday
 
User avatar
intotheair
Posts: 1919
Joined: Sun Aug 31, 2014 12:49 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 2:02 am

Quoting CXGabriel (Reply 117):

Looks like they've pulled the youtube video.

I don't think it looks that bad. I agree without the red seemed incomplete, but I don't hate it.

That's really strange. Cathay Pacific's Facebook page linked to it in a post about the new livery. The post is still up and still includes the link, though it's gone on Youtube.
300 319 320 321 332 333 345 346 380 717 733 734 735 73G 738 739 744 752 753 762 763 772 77W 788 789 CR2 CR7 CR9 CRK Q400 E175 DC10 MD82 MD90
AA AF AS AY AZ B6 BA BR DL F9 FI GA HA KF LH MI QX SK SN SQ UA US VY WN
 
User avatar
CCA
Posts: 804
Joined: Wed Oct 02, 2002 7:29 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 2:32 am

It's not possible that the video got pulled because of a poor response could it?

It was running around a 50% thumbs up vs thumbs down last I saw.
Enthusiast
 
andrewtang
Posts: 368
Joined: Sat Jun 23, 2001 8:51 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 2:56 am

The new corporate livery is clearly in line with the modern design philosophy which emphasises a lot on flatness. That said, I'm not so sure if a flat design works for a plane that is clearly so 3D. And the placement of the "CATHAY PACIFIC" title looks so wrong with the grey lines looking so empty right now.

Anyway there is a picture of the plane on twitter now! It just look hideous. I think the company should have just painted the entire aircraft white, add a mini brushstroke and large Cathay Pacific title above the front section windows and use a large green brushstroke on a white tail. At the very least, that will create a cleaner look that is far more modern and professional.

[Edited 2015-10-31 19:57:22]
 
PlanesNTrains
Posts: 9524
Joined: Tue Feb 01, 2005 4:19 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 2:59 am

Quoting by738 (Reply 116):
It does look clean contemporary and understated.

I agree. Perhaps they wanted a refresh that kept them "current" versus looking "dated"? That doesn't mean the old livery was bad or that this one is good, but if that's what their marketing team was going for, I can understand it.

-Dave
-Dave


MAX’d out on MAX threads. If you are starting a thread, and it’s about the MAX - stop. There’s already a thread that covers it.
 
bunumuring
Posts: 2538
Joined: Wed Jan 15, 2014 2:56 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 3:11 am

I simply think that they have failed miserably.
Taken a unique livery and lost it's uniqueness so that it now looks like so many other colourschemes... all of which are underwhelming.
Maybe a rethink is taking place right now, but I doubt it.
It seems all current new colourschemes are either in the wavy lines camp (eg. EVA) or bland boring white camp (eg. CX, AY, JL, MU, IB). Only good old Etihad is bucking the trend!
Cheers,
Bunumuring.
I just wanna live while I'm alive!
 
PlanesNTrains
Posts: 9524
Joined: Tue Feb 01, 2005 4:19 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 3:21 am

I guess one question I have is don't airlines usually pass things like this by a focus group or something so that real people - perhaps frequent flyers - can give an honest, non-vested opinion on the change? It just seems odd that a company would roll something out without having a pretty good idea that it will be received well.

That's not necessarily directed at this change, but rather at airline livery updates/changes in general.

-Dave
-Dave


MAX’d out on MAX threads. If you are starting a thread, and it’s about the MAX - stop. There’s already a thread that covers it.
 
User avatar
mariner
Posts: 19473
Joined: Fri Nov 23, 2001 7:29 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 3:38 am

Quoting PlanesNTrains (Reply 124):
I guess one question I have is don't airlines usually pass things like this by a focus group or something so that real people - perhaps frequent flyers - can give an honest, non-vested opinion on the change? It just seems odd that a company would roll something out without having a pretty good idea that it will be received well.

Maybe there was a focus group or groups for this. Or do you know there was not?

I don't think opinions on a.net - for or against - can be taken as representative of the flying public.

However they achieved it, put me very much in the "I like it" category, but I'm scarcely a representative passenger either.

mariner
aeternum nauta
 
User avatar
CCA
Posts: 804
Joined: Wed Oct 02, 2002 7:29 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 3:52 am

Well after the failures of fixed back seats and coffin class business plus the recent J class amenity kits, I'm going with the focus group are loyal employees who will say yes to anything put in front of them by staff above them.

It's cheap and you're never wrong.

Until the public tells you otherwise!
Enthusiast
 
SXDFC
Topic Author
Posts: 2077
Joined: Sun Dec 09, 2007 6:07 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 4:00 am

Would this have been worse?

http://i.imgur.com/hp5r0T3.png
 
andrewtang
Posts: 368
Joined: Sat Jun 23, 2001 8:51 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 4:23 am

Quoting SXDFC (Reply 127):
Would this have been worse?

http://i.imgur.com/hp5r0T3.png

Actually this design looks really clean, modern and professional compared to the new corporate livery which looks cheap and hideous.

"If it ain't broke, don't fix it"
 
User avatar
CCA
Posts: 804
Joined: Wed Oct 02, 2002 7:29 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 4:31 am

Quoting SXDFC (Reply 127):
Would this have been worse?

http://i.imgur.com/hp5r0T3.png

While I thought that was a typical euro white scheme it's actually much cleaner IMHO compared to the version that we see, the large brush wing tail I think looks really bold.
Enthusiast
 
User avatar
Miami
Posts: 6203
Joined: Sat Sep 15, 2012 8:37 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 4:35 am

Oh look what we have here:




Photo by: Dickson Fu


Happy November 1st, everyone!
Aviation is proof that given, the will, we have the capacity to achieve the impossible. - Eddie Rickenbacker
 
JakeNorton
Posts: 69
Joined: Sat Feb 23, 2013 10:41 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 4:47 am

Wow, I really preferred the Old one...
 
User avatar
CCA
Posts: 804
Joined: Wed Oct 02, 2002 7:29 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:04 am

Quoting Miami (Reply 130):
Happy November 1st, everyone!

I'm beginning to think many will wish it's April 1st   

After looking more closely I'm starting to think it's a budget problem, it'll be very easy to modify the current scheme by just stripping and painting the blue strip on the forward fuselage to remove the old titles etc then paint new titles over the current white above the window line and add the forward brush wing, finally repaint the tail. It may not even require a full strip and paint.
Enthusiast
 
BestWestern
Posts: 8358
Joined: Fri Sep 08, 2000 8:46 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:33 am

Official unveiling is at 14:00 - so we can expect up close photos soon.
Greetings from Hong Kong.... a subsidiary of China Inc.
 
jacobchoi
Posts: 126
Joined: Fri Feb 21, 2014 12:32 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:38 am

Quoting Miami (Reply 130):
Oh look what we have here:

It looks mutated and utterly revolting. The least they could do was to print the engines with the dark green. Right now it is like a jigsaw jumbled up in haste.
 
rta
Posts: 1414
Joined: Mon Jan 26, 2015 2:01 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:44 am

I actually think it looks pretty good. That being said, it looks like they've removed the video from their Youtube page
 
User avatar
LAXintl
Posts: 25084
Joined: Wed May 24, 2000 12:12 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:50 am

Utterly underwhelmed.

Way too plain and drap.
From the desert to the sea, to all of Southern California
 
a320fan
Posts: 869
Joined: Fri May 01, 2009 5:04 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:53 am

I Like it. It's really just a tweak of the current (old?) livery.

The current scheme was starting to date slightly, what this design does is flatten and clean it up a bit. It now looks very 2015, not 1995.
A319, A320, A321, A330-200, A350-900, A380, 737-700, 737-800, 777-200ER, 777-300, 777-300ER, 787-8, Q300, Q400
 
rta
Posts: 1414
Joined: Mon Jan 26, 2015 2:01 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:55 am

Quoting a320fan (Reply 137):
The current scheme was starting to date slightly, what this design does is flatten and clean it up a bit. It now looks very 2015, not 1995.

I agree. It looks like they took the old and gave it a fresh lift to bring it line with the current times. It still maintains the heritage of the old livery quite well.
 
User avatar
DocLightning
Posts: 22031
Joined: Wed Nov 16, 2005 8:51 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 6:10 am

Quoting Miami (Reply 130):
Oh look what we have here:
-Doc Lightning-

"The sky calls to us. If we do not destroy ourselves, we will one day venture to the stars."
-Carl Sagan
 
AF185
Posts: 293
Joined: Fri Sep 07, 2012 1:58 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 7:08 am

Official Video and Photos on CX website now available: http://www.cathaypacific.com/cx/en_HK/about-us/newlivery.html
 
User avatar
CCA
Posts: 804
Joined: Wed Oct 02, 2002 7:29 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 7:26 am

Looks like the 747F fleet is up for most of the change.

The "grey"* band on the 777 allowed the Cathay Pacific to be placed in the white above it.

Not really possible on the 747 currently, looks like Cathay Pacific will stay where it is and the grey band will move down on the jumbo.

* Isn't it blue?
Enthusiast
 
Rafabozzolla
Posts: 988
Joined: Sun Apr 30, 2000 1:27 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:08 am

I like it too. It´s basically taking the current one and making it less busy and the light grey band avoids the all white livery. Well done.
 
User avatar
seahawk
Posts: 10003
Joined: Fri May 27, 2005 1:29 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:17 am

Looks clean, efficient and contemporary. Great work.
 
User avatar
a36001
Posts: 367
Joined: Sun Sep 09, 2012 2:47 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:20 am

Sorry but stop being so negative. Change is good! Change is always going to happen! I love the Euro white and the less is more approach! It looks clean, sleek and modern. Cathay have done a fantastic job in modernising their livery while keeping the most important bits, namely the colour (in certain areas) and logo both of which the traveling public recognise which is extremely important!. Look at Qantas, Finnair, British Airways, Delta & Airfrance to see a base BRIGHT white fuselage with bold inputs of colour really work.


View Large View Medium
Click here for bigger photo!

Photo © George Canciani


View Large View Medium
Click here for bigger photo!

Photo © Lars Hentschel


View Large View Medium
Click here for bigger photo!

Photo © peipeidew


View Large View Medium
Click here for bigger photo!

Photo © Frederico Cavalcante


View Large View Medium
Click here for bigger photo!

Photo © Bill Shemley



OTOH, carriers such as Malaysian and China Eastern have tended to take it a little far!


View Large View Medium
Click here for bigger photo!

Photo © Mior Affandy


View Large View Medium
Click here for bigger photo!

Photo © S.Araki - SJST Spotters



 
 
kaitak
Posts: 9999
Joined: Wed Aug 18, 1999 5:49 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:28 am

I have to say I like it. I'm glad they didn't go for an all white fuselage and I think they change they made is good.

Kind of sad that we won't get to see the current livery on the A350, but hey ho, at least we can compare liveries on the A330 and 777. Presumably the passenger 744s won't see it at all, but the freighters will.

I look forward to seeing the A330 and 777 in the new liveries soon.

Incidentally, what are CX's plans for its 772 fleet? They are coming up to 20 yrs old now (and obviously, 'HNL over 20, being the first). Since the A330 can do pretty much anything the 772 can do, only more efficiently, I wonder is the clock already running on this fleet? (I'm in no hurry to see them go; my first 777 flight was on 'HNC, from SEL to TPE and HKG - Kai Tak. Happy memories!)
 
PlanesNTrains
Posts: 9524
Joined: Tue Feb 01, 2005 4:19 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:29 am

Quoting mariner (Reply 125):
Maybe there was a focus group or groups for this. Or do you know there was not?

I think my wording was poor. The part you didn't include:

Quoting PlanesNTrains (Reply 124):
That's not necessarily directed at this change, but rather at airline livery updates/changes in general.

...was meant to convey it as a general question, not anything directly related to this rollout. It's more of a general curiosity based on how poorly some of these changes are received by employees and fans. Of course, the general public is very different.

-Dave
-Dave


MAX’d out on MAX threads. If you are starting a thread, and it’s about the MAX - stop. There’s already a thread that covers it.
 
BestWestern
Posts: 8358
Joined: Fri Sep 08, 2000 8:46 pm

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:46 am

I have to say that I like it. Its simple, very Hong Kong (the brush mark is traditional Chinese art at its most basic), and keeps the green of Cathay Pacific over the decades.

I'm happy that it is not a white fuselage.


FYI The existing fleet will be repainted with the new livery as part of normal maintenance schedules during the next five years.

The first new series of aircraft to launch with the livery design will be the A350 in February 2016.

http://www.cathaypacific.com/cx/en_HK/about-us/newlivery.html?switch=Y
Greetings from Hong Kong.... a subsidiary of China Inc.
 
User avatar
hongkongflyer
Posts: 841
Joined: Tue Oct 28, 2014 8:23 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 10:15 am

Quoting SXDFC (Reply 127):
Would this have been worse?

http://i.imgur.com/hp5r0T3.png

Definitely better
 
User avatar
hongkongflyer
Posts: 841
Joined: Tue Oct 28, 2014 8:23 am

RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 10:17 am

Quoting kaitak (Reply 144):
Incidentally, what are CX's plans for its 772 fleet? They are coming up to 20 yrs old now (and obviously, 'HNL over 20, being the first). Since the A330 can do pretty much anything the 772 can do, only more efficiently, I wonder is the clock already running on this fleet? (I'm in no hurry to see them go; my first 777 flight was on 'HNC, from SEL to TPE and HKG - Kai Tak. Happy memories!)

CX tried to sell them but no one want to pay the price they asked for,
that's why those 772 were the last to receive cabin renovation.

Nowadays all 772 have the latest regional cabin so I believe
they will fly for a few more years for CX untill they are being retired.

P.S. HNL will be return to Boeing after the retirement

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos