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shengzhurou
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 11:49 am

it will be better for cx to send the new paint scheme back to the drawing board, so far their youtube channel are 50/50 like/dislikes.. , their 772 will stay in fleet until they will have enough airplane that will replace them on regional flying, assuming A350 or more A330.
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CXGabriel
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 12:01 pm

The video on youtube is back online. It was taken off line for a while, weird!

I don't hate the new livery, and more than likely, it will grow on me over time.

I am very curious how this will apply to the 747-8F, there is one more to be delivered from Boeing in 2016.
 
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scbriml
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 12:06 pm

Nice. Very clean and modern.
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IndianicWorld
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 12:10 pm

I tend to think that this livery may well suit a shorter aircraft more than a 77W, as the length does make it even more visually plain.

Overall, minimalist styling can work well but with such a pale colour palate used it seems to miss the mark.
 
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TheFlyingDisk
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 12:17 pm

Quoting a36001 (Reply 143):
Sorry but stop being so negative. Change is good! Change is always going to happen!

Well in this case the change is meh.

They could have kept the original livery and just change the brushstroke.
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bunumuring
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 12:21 pm

I still don't like it.
It could have been so much more interesting still using the old colours and the brushwing.
Somehow the brushwing in this colourscheme looks less 'Hong Kong / Asian' to me and could be the logo of any company worldwide. I just don't get why they would retain the grey understripe. Even a thin green pinstripe treatment in conjunction with the grey would've looked better.
Now, is Dragonair getting a similar refresh?
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IndianicWorld
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 12:28 pm

^^ I tend to agree that a thin green line under the windows may have been a stronger visual look.

That grey part does seem an odd legacy of the older scheme that no longer fits.
 
jeffh747
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 1:35 pm

I very much like the new livery! I am not a fan of the whole euro white thing but I must say that this livery in particular is stunning!
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AngMoh
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 1:59 pm

Quoting TheFlyingDisk (Reply 154):
Well in this case the change is meh.

They could have kept the original livery and just change the brushstroke.

Although only a very few will understand "meh", I don't know if I should agree or not.

The old one was bad, the new one is still bad but not as bad as it was before. What do you call that?

[Edited 2015-11-01 06:02:19]
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global2
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 4:10 pm

It looks suitable for a freighter.
 
caribb
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 4:40 pm

I generally like it.. it's an evolution of the old livery. Nothing radically different. It is fresh and clean but I would not call it modern. Etihad's is truely modern.. something completely new.. CX's is basically their take of a dozen other similar looks... some going back to the 70's so to me it isn't a modern look but it's a good refresh of their older image.
 
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res77W
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:18 pm

I don't care for it, maybe the band down the fuselage should match the green of the tail. That would liven it up a little. The "modern evolution" concept would be the same, but would also pay homage to the previous green livery.
 
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DocLightning
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:26 pm

Quoting a36001 (Reply 143):
Change is good! Change is always going to happen!

Change is fine. I thought DL's new livery was a change for the better. This is simply a mostly white livery with very drab accent colors. This is not a good change.g

Quoting a36001 (Reply 143):
Look at Qantas, Finnair, British Airways, Delta & Airfrance to see a base BRIGHT white fuselage with bold inputs of colour really work.

BOLD colors, yes. This is not bold. This is a broad grey stripe and then two flashes of Cathay Green.

It needs some red, which the old one had.
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817Dreamliiner
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 5:35 pm

First photos in the database:


View Large View Medium
Click here for bigger photo!

Photo © Kasey Chow
View Large View Medium
Click here for bigger photo!

Photo © Jerry Pang - AHKGAP

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intotheair
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 6:15 pm

I initially didn't like it when I saw the mockup on Twitter and the video, but looking at those pictures of it in the flesh now, I think it's truly excellent. I don't understand why so many people find it revolting.

The body of the aircraft is still really not that much of a change when you think about it. The brushwing is still on the nose, the titles are slightly larger and improved, and the fuselage still isn't all white.

The only major change is the tail, which if you can get behind the idea of simplifying the brand and emphasizing the strength of the brushwing, then I think it really works well.

Overall, this is a really smart evolution that keeps what was best about the old look and fine tuning it. They didn't throw the baby out with the bathwater. This could have been much, much worse.
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LawnDart
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 6:23 pm

Quoting 817Dreamliiner (Reply 163):
First photos in the database:

Opened the two photos, and realized that the first thing I looked at was the tail. Then the name on the fuselage. Focusing on the brand is what good branding is all about.

So while EVA air has Hello Kitty splashed all over it (and who doesn't love Hello Kitty   ), the new look at Cathay Pacific, it seems, focuseses... focusess... highlights the brand.

Well done.
 
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Miami
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 6:32 pm

More shots:

https://fbcdn-photos-c-a.akamaihd.net/hphotos-ak-xaf1/v/t1.0-0/p180x540/12190911_1677740635803886_7062225489572210746_n.jpg?oh=3529bd4e0082182172fa8f6235742426&oe=56AD6D21&__gda__=1455090221_d8c7836beb2fb25395fa852c9c52f9b6

https://fbcdn-photos-h-a.akamaihd.net/hphotos-ak-xfp1/v/t1.0-0/p180x540/12187908_1677740642470552_2699512138367324065_n.jpg?oh=6b83ae16420f7b5d6714fdd8ebf972d3&oe=56B9E213&__gda__=1455831234_2389eafb2c60bcac5be84d71a99d73e2

https://scontent-mia1-1.xx.fbcdn.net/hphotos-xtp1/v/t1.0-9/12191037_1677740849137198_7826688373108190631_n.jpg?oh=b36675a3a8a6fa63b87769282c76e050&oe=56FAA53B


Photos by: Ben Mowat
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CF-CPI
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 6:45 pm

I looked at the new livery. When are they going to finish painting it?  
 
lhrnue
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 7:12 pm

At least the new tail design would fit together with the special livery. Up to now the special livery just looked awful because of the white tail.

[Edited 2015-11-01 11:34:42]
 
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AirPacific747
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 7:24 pm

The green colour on the tail should have been extended to the fuselage I think - like Qantas.
 
Sean-SAN-
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 7:35 pm

Anyone notice another airline with a very similar name, font, and font color?

cebu or cx
 
Noise
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 7:48 pm

What flag is that near the tail of the plane??
 
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mariner
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 8:26 pm

Quoting Noise (Reply 171):

What flag is that near the tail of the plane??

It isn't a national flag. It is the corporate logo of the Swire Group, the parent company of Cathay Pacific.

You can see it in this link:

http://www.swire.com/en/index.php

mariner
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ALAfly
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:06 pm

Quoting scbriml (Reply 152):

Agree and I like it. Sinply cant imagine this livery with OW colors!!!

There will be changes to the 777W "Asia City" ?
 
aklrno
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:08 pm

That is the Swire group logo. They own Cathay Pacific.
 
azjubilee
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 9:46 pm

Quoting CF-CPI (Reply 167):
I looked at the new livery. When are they going to finish painting it?  

Kind of what I was thinking. I like the tail, the font and the brush mark at the nose. There's something just unfinished looking about the whole thing.
 
jfk777
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 10:17 pm

The ne Cathay Livery is very plain and UN-Cathay, it looks like it was designed to be interchangeable with China Eastern or China Southern. Simple white background just change the name of the airline on the sides and tail. Cathay is supposed to have jade greens or British racing green. White and Green is just to economical for me. It needs some red and a cheatline.
 
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DocLightning
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 10:44 pm

Quoting jfk777 (Reply 176):
It needs some red and a cheatline.

I'd say replace the top 1/5 of the green band around the aircraft with bright red to the #2 doors or so and another red border at the bottom of the tail.
-Doc Lightning-

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CX Flyboy
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 11:24 pm

Quoting DocLightning (Reply 177):
I'd say replace the top 1/5 of the green band around the aircraft with bright red to the #2 doors or so and another red border at the bottom of the tail.

Red no longer features as part of the corporate colour scheme and does not appear anywhere. Gold however is, and some are saying the white brushwing should be a shiny metallic gold like the brushwing in some of the lounges.
 
ghifty
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RE: New Cathay Pacific Livery Update?

Sun Nov 01, 2015 11:44 pm

The amount of hate the livery is getting is honestly ridiculous.

Sure, the livery is "bland" but it's an obvious continuation of CX's previous livery. I mean, seriously, the only actual changes are the removal of both the red accents and the dark green box on the nose. It's less cluttered, if anything.

I love that people are saying the "new" gray accent is "bland" even though it is, quite literally, identical to the previous gray accent.

Unlike other new liveries (AA and IB in particular), this IMO qualifies as a livery refresh at most. If you hate the "new" one, be sure to re-evaluate how you feel about the old one too..

Quoting Sean-SAN- (Reply 170):

CX didn't change their color palette. This isn't a new coincidence. Also, Cebu Pacific's font is clearly sans-serif.. CX's definitely qualifies as a serif font. Can't get much more different than that.. you might have a point about "Pacific" though, because the Pacific Ocean is a very small place.

Whoa, WAIT. The shade of green they're (both) using is a Frontier rip-off! Call the lawyers!

[Edited 2015-11-01 15:55:58]
Fly Delta (Wid)Jets

Comments made here reflect only my personal opinions.
 
aerokiwi
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 12:14 am

Quoting ghifty (Reply 179):
Sure, the livery is "bland" but it's an obvious continuation of CX's previous livery. I mean, seriously, the only actual changes are the removal of both the red accents and the dark green box on the nose. It's less cluttered, if anything.

Actually, the changes include the tail design. At least be accurate with your rebut.

The trend in current design circles is to flatten design (no shading, no hint of 3D), simplify it and reduce the colour palette. This "simplistic" approach is largely drtiven from the need to reproduce everything on a webpage or an app.

It's tedious, boring and usually eliminates any character a corporate image may have. It also rarely fits the unique application of an aircraft livery. Think: smartphone screen versus 77W.

This change really emphasises the genius of the previous tail design and the use of the red accent. IT is now the ultimate toothpaste tube and the bland (mistaken for sophistication) overwhelms the aircraft. Why dispose of subtle reds when it's such an important colour in Hong Kong/Chinese society? And when it contrasts so well with the shaeds of green? Why create a block tail rather than maintain a nuanced tail design?

Iberia. Avianca. Transavia. China Eastern. Finnair. Swiss. Air NZ. Qantas. They remove the detail, simplify and bore you to death with what become pretty generic liveries. THough AA went the other direction, it nearly hit it out of the park but decided to go crqzy=ape bananas on their garish tail. CX had a perfect balance.

One redeeming feature - though also one that now blends CX into the rest of the crowd - is the classy text, though moved to a more traditional position.
 
Viscount724
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 12:19 am

Quoting aklrno (Reply 174):
That is the Swire group logo. They own Cathay Pacific.

Swire only owns about 44% of CX currently, although they're the largest single shareholder.

The Swire house flag has been part of the CX livery for decades, as on the nose of the first of CX's two L-188 Electras.
http://www.aussieairliners.org/electra-inter/cathay/1808.397l.jpg

As a sidenote, that was the 2nd Electra built. Spent it's first year or more as part of the certification and test fleet. Their other Electra was the 4th built and was also part of the certification fleet and remained with Lockheed for several years before briefly going to CX.
 
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DocLightning
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 12:25 am

Quoting CX Flyboy (Reply 178):
Red no longer features as part of the corporate colour scheme

Which makes no sense to me. Red is about as Chinese a color as you can get. Cathay Pacific is a Chinese airline. I know it's not mainland Chinese, but it is Chinese, nonetheless.
-Doc Lightning-

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mariner
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 12:41 am

Quoting DocLightning (Reply 182):
Which makes no sense to me. Red is about as Chinese a color as you can get. Cathay Pacific is a Chinese airline. I know it's not mainland Chinese, but it is Chinese, nonetheless.

So everything has to be red?

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9mmrd
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 1:11 am

Ah... Typical A.netters harking to the "good ol' days".

To be honest, CX's new livery is a little underwhelming especially up the front of the fuselage. It just looks a little unfinished there, or perhaps I just miss the band of emerald green. I also wish they made the bottom part of the brushstroke extend onto the fuselage. Right now, it looks very contained and "not free", contradicting their new concept.

That being said, I do like the simplification of their colour palette, although I initially thought there was no white on the fuselage but more of a sheening champagne colour which would have looked awesome. Uniform titling is great, as is how the branding of Cathay Pacific just pops out at you. I'm glad CX doesn't pay attention to some parts of A.net where adding a bold cheatline and using a colour palette of sixty different colours splashed across the fuselage to rid of any white seems to be the solution. Less is not always more, however, more is definitely not always more.

Being an 18 year old, I can see how this livery will appeal to contemporary tastes. It is not a terrible update nor is it a breathtaking update. Most importantly however, it's not a revolutionary update and that is why I do not understand the exaggerated backlash. The livery is coherent (unlike Etihad's contemporary tail but gothic titling), emphasises the branding (unlike Iberia's loss of identity), looks adequately sophisticated (unlike China Eastern's bareness) and all while making it look more contemporary.

In conclusion, I think CX did a pretty good job in bringing its livery in line with its contemporary corporate identity.

Quoting aerokiwi (Reply 180):
Why dispose of subtle reds when it's such an important colour in Hong Kong/Chinese society?
Quoting DocLightning (Reply 182):
Which makes no sense to me. Red is about as Chinese a color as you can get. Cathay Pacific is a Chinese airline. I know it's not mainland Chinese, but it is Chinese, nonetheless.

KLM - no hint of orange.
Qantas - no hint of green and gold.
Saudia - no hint of green (aside from the national flag).
The list goes on.

A lot of corporate identities do not conform to "cultural expectations/stereotypes", nor should they. Red has always been a very minor part of Cathay's identity and it makes sense to get rid of it in the name of modernisation and simplification.

[Edited 2015-11-01 17:29:14]
A poor student, travelling.
 
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hongkongflyer
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 3:06 am

The tail is fine, but the rest of the fuselage is horrible.

It looks like CX has just lease a plane from other airlines then temporary stick their name and the logo on the fuselage.
 
wowpeter
Posts: 86
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 3:14 am

Quoting PlanesNTrains (Reply 41):
Quoting ghifty (Reply 179):
The amount of hate the livery is getting is honestly ridiculous.

Sure, the livery is "bland" but it's an obvious continuation of CX's previous livery. I mean, seriously, the only actual changes are the removal of both the red accents and the dark green box on the nose. It's less cluttered, if anything.

I love that people are saying the "new" gray accent is "bland" even though it is, quite literally, identical to the previous gray accent.

Unlike other new liveries (AA and IB in particular), this IMO qualifies as a livery refresh at most. If you hate the "new" one, be sure to re-evaluate how you feel about the old one too..

Quoting Sean-SAN- (Reply 170):

CX didn't change their color palette. This isn't a new coincidence. Also, Cebu Pacific's font is clearly sans-serif.. CX's definitely qualifies as a serif font. Can't get much more different than that.. you might have a point about "Pacific" though, because the Pacific Ocean is a very small place.

Whoa, WAIT. The shade of green they're (both) using is a Frontier rip-off! Call the lawyers!

[Edited 2015-11-01 15:55:58]

Bland is not because of the grey... And by the way, it is not a grey strip, it is a light blueish green strip... Bland is because of the removal of the red accent that made the rests of the green color all blend into each other which makes this new livery dull and bland...

Personally I don't mind the tail... But I do wish that the tail somehow tied into the rest of the fuselage, sort of like what Virgin Atlantic did to their livery, it makes it a more uniform design.

In terms of the company name and logo in the front, the issues with moving the logo to the current position is that the grey strip along the body now feels empty and incomplete. There is a reason why the old livery had the Cathay Pacific name inside the grey / light blue strip. Now at the current position, the grey / light blue strip create this emptiness that causes significant imbalance in the front of the fuselage. Anyone who do design or work with design will have thought most designer will have pick up this issue right away, but clearly those people from Eight Partnership who design the logo refreshes and livery didn't pick it up. Those designer went on the spend time to have a gradient of green on the tail that no one actually notice, but yet they didn't spend anytime to resolve the void in the front of the fuselage.

Finally, the straight line grey strip doesn't match with the brush stroke that no longer are boxes in. There is a very clear design reference of why the brush stroke was boxed in on the original design, it gives the designer a line reference for an otherwise curve logo design that doesn't have any straight edges (straight edges is import in design as it helps our eyes and brains to align things and make things looks right to our mind), now that the design team had taken the brush wing outside the box, then they have created an issues that they probably didn't anticipate, they now have a curve objects that they need to fix in a rather straight line of an airplane fuselage. This is why the grey / blueish body strip looks so odd now with the free up brush stroke. Anyway, just the designer who did this redesign clearly is clearly not as experience as those guys who did the original design. Just my two cents worth of opinion.

[Edited 2015-11-01 19:22:45]
 
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CCA
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 5:10 am

I'm starting to think it's the blue strip that's the problem, everything else was refreshed yet it remains and it no longer fits.

It too should have been refreshed, such as a change in shape or colour the forward brushing seems to clash with the strip in its location.

Anyone want to Photoshop a picture and make the blue strip actually light gray?

[Edited 2015-11-01 21:18:29]
Enthusiast
 
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9MMPD
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 5:40 am

Why couldn't the strip descend at the nose like the 1980s livery that would have made it look a little more appealing and would have been a less subtle call back to their previous liveries.

Also any idea when the first A330 is getting the revised scheme?
 
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shengzhurou
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 6:07 am

it really looks they brought a 777 back from the dessert, redo the tail and front part of the fuselage with the new locations of the logos.. reference those old CX planes parked at the dessert. their marketing probably thought it's modernize, however given the fact almost 50% of dislikes on their new livery youtube video, we knew it's bad.. IMO , why mess with it when it's already good.
Sheng Zhu Rou
 
andrej
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 8:30 am

Beauty is the in the eye of the beholder. It is interesting concept, but IMHO something is missing. It's bland.

Cheers,

Andrej
 
na
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 9:04 am

Quoting LAXintl (Reply 78):
Here we are allegedly.

If true, what an underwhelming design. CX management must be color blind!


http://twitter.com/avgeekanthony/status/660305589868896257/photo/1

=

CX pax fleet has become boring, and the livery is becoming dull too. Fits together somehow.
Another beancounters decision. Dull accountants who give a damn about beauty and style rule!
 
SKAirbus
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 9:08 am

What a terrible livery! Did CX ask a 5 year old to design it? It's just drab and dull.

A sad day...
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SpaceshipDC10
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 11:14 am

I love the tail, both the logo and background color, but that's about it with that so-called new livery. Really boring, uninspiring and dull.
 
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Pellegrine
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RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 11:53 am

Quoting Miami (Reply 102):

Clickable link: www.youtube.com/watch?v=XLskBTrhGek

Neat video, but what a bunch of crap. That blueish-grey doesn't stand out enough against the white, and I hate how airlines are moving away from integrating the tail color into the fuselage. It's like the tail is just plopped on top like a candle in a birthday cake.   

I wonder how much money the design firm charged?
We fly JETS, we don't fly donkeys. Citizenship/Residence::: Washington DC, US; Vaud, CH; Providenciales, TCI (hence my avi)
 
A388
Posts: 8030
Joined: Mon May 21, 2001 3:48 am

RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 11:56 am

A very smart move of tweaking a fine livery. I like it. The white tail logo and the dark logo near the cockpit balance this new livery well. A job well done.

A388
 
eal
Posts: 278
Joined: Wed Mar 11, 2015 7:51 pm

RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 1:54 pm

Quoting Pellegrine (Reply 194):
how much money the design firm charged?

This, I would believe, is the work of Landor Associates. So I imagine a pretty decent fee for such a subtle change. The new EVA livery is also their work.
 
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Pellegrine
Posts: 2543
Joined: Thu Mar 29, 2007 10:19 am

RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 2:12 pm

Quoting eal (Reply 196):
This, I would believe, is the work of Landor Associates. So I imagine a pretty decent fee for such a subtle change. The new EVA livery is also their work.

Good god I wish they would go away.
We fly JETS, we don't fly donkeys. Citizenship/Residence::: Washington DC, US; Vaud, CH; Providenciales, TCI (hence my avi)
 
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Pellegrine
Posts: 2543
Joined: Thu Mar 29, 2007 10:19 am

RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 2:20 pm

Quoting hongkongflyer (Reply 185):
The tail is fine, but the rest of the fuselage is horrible.

It looks like CX has just lease a plane from other airlines then temporary stick their name and the logo on the fuselage.
Exactly my thoughts! What a waste of money.
We fly JETS, we don't fly donkeys. Citizenship/Residence::: Washington DC, US; Vaud, CH; Providenciales, TCI (hence my avi)
 
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winterlight
Posts: 1432
Joined: Wed Oct 29, 2014 8:57 am

RE: New Cathay Pacific Livery Update?

Mon Nov 02, 2015 2:33 pm

Quoting eal (Reply 196):
This, I would believe, is the work of Landor Associates.

Where's VC10ER?
Question everything. Trust no-one.

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