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doulasc
Topic Author
Posts: 878
Joined: Sat Dec 17, 2011 5:12 pm

Why No JetBlue At MDW

Thu Oct 29, 2015 3:17 am

I always wondered why JetBlue never started service to Chicago Midway rather than Ohare where they are competing
with United and American..Midway is mostly served by Low cost air carriers.
 
UPNYGuy
Posts: 332
Joined: Thu Jan 06, 2011 4:14 pm

RE: Why No JetBlue At MDW

Thu Oct 29, 2015 3:25 am

You answered this in your question. ORD is full of legacy carriers. These carriers have a public perception that they are overpriced for the service offered. B6 is going to compete with them on this, rather than invade a LUV fortress hub. Southwest doesn't term MDW a hub, but it really is a fortress for them. I think Delta and Porter are the only other airlines in there. JetBlue has a history of not competing with Southwest and starting fare wars with them. They rather compete with the legacies.
 
rbavfan
Posts: 3639
Joined: Fri Apr 17, 2015 5:53 am

RE: Why No JetBlue At MDW

Thu Oct 29, 2015 3:36 am

There is also a lack of any gate available.
 
chicawgo
Posts: 447
Joined: Tue Nov 29, 2011 5:09 pm

RE: Why No JetBlue At MDW

Thu Oct 29, 2015 3:43 am

Also it's been widely noted that ORD is generally preferred for biz traffic even though it's further from downtown. The vast majority of business outside the city limits is on the west, northwest and north sides which are all much more convenient to ORD.
 
ckfred
Posts: 5188
Joined: Wed Apr 25, 2001 12:50 pm

RE: Why No JetBlue At MDW

Thu Oct 29, 2015 6:02 pm

Even though B6 stared serving the Los Angeles area at LGB, rather than LAX, B6 decided that it wanted to serve ORD rather than MDW.

It seems to me that at the time, MDW was still undergoing the modernization project, so the terminal layout kept changing as portions of the new complex were finished and portions of the old complex were torn down.

At the same time, ORD was under the FAA flight caps, because the far north runway hadn't opened. So, there was a petition for an exemption from the cap, that UA and AA fought tooth and nail.

One other point is that the Mayor at the time, Richard M. Daley, thought that fares at MDW were fine, but they were too high at ORD. He put his political muscle behind getting B6 into ORD.
 
DCA-ROCguy
Posts: 4207
Joined: Fri Apr 21, 2000 5:03 am

RE: Why No JetBlue At MDW

Thu Oct 29, 2015 6:08 pm

I seem to remember from our discussions at the time JetBlue started service at ORD, that B6 thought that more of their target demographic lived near ORD.

Jim
Need a new airline paint scheme? Better call Saul! (Bass that is)
 
asteriskceo
Posts: 501
Joined: Fri May 21, 2004 12:42 pm

RE: Why No JetBlue At MDW

Thu Oct 29, 2015 6:16 pm

Slightly off topic, but does anyone believe that B6 will relaunch LGB-ORD?
 
JetBlueCLT
Posts: 412
Joined: Tue Oct 22, 2013 6:55 pm

RE: Why No JetBlue At MDW

Thu Oct 29, 2015 6:41 pm

Quoting asteriskceo (Reply 6):

No.
Pittsburgh Penguins, Steelers, Pirates and Charlotte Hornets Fan
 
ckfred
Posts: 5188
Joined: Wed Apr 25, 2001 12:50 pm

RE: Why No JetBlue At MDW

Fri Oct 30, 2015 8:48 pm

Quoting DCA-ROCguy (Reply 5):
I seem to remember from our discussions at the time JetBlue started service at ORD, that B6 thought that more of their target demographic lived near ORD.

I know plenty of people who live north, northwest, or some distance west of the Loop and find that MDW is too far or too hard to get to, compared to ORD. That's the market that B6 went after.
 
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VS4ever
Posts: 2584
Joined: Sun Jun 13, 2004 10:03 am

RE: Why No JetBlue At MDW

Sat Oct 31, 2015 12:48 am

Quoting UPNYGuy (Reply 1):
You answered this in your question. ORD is full of legacy carriers. These carriers have a public perception that they are overpriced for the service offered. B6 is going to compete with them on this, rather than invade a LUV fortress hub.

This was my exact experience today. Booking for 11/18-11/19, virtually the same timing on flights to within an hour each way.

AA - BOS-ORD - $487
UA - BOS-ORD - $478 (nope it was $9 different, not a transposition error)

B6- BOS-ORD $367

Our corporate policy is to fly UA on this route, but $110 cheaper for this option they had to go for it.
That feeling when you sit at the end of a runway, brakes are released and the raw power takes over. Now that is a thing of beauty and it never gets old.
 
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jfklganyc
Posts: 6145
Joined: Mon Jan 05, 2004 2:31 pm

RE: Why No JetBlue At MDW

Sat Oct 31, 2015 1:21 pm

Neeleman did not want MDW

It was ORD or bust. And they fought tooth and nail for 7 or so slots.

They got them. And basically wasted any opportunity they ever had in Chicago.

2 a day to JFK

3 a day to BOS

1 a day to ORD

After that long fight with the FAA and AA/UA, the real question is, why did you even bother?
 
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FLIHGH
Posts: 260
Joined: Fri Apr 03, 2015 4:19 pm

RE: Why No JetBlue At MDW

Sat Oct 31, 2015 1:44 pm

Quoting jfklganyc (Reply 10):

I think you meant that last one to be 1x SJU. They'd really be wasting the slot if they flew ORD-ORD!  
 
luckyone
Posts: 3544
Joined: Thu Aug 21, 2008 1:50 pm

RE: Why No JetBlue At MDW

Sat Oct 31, 2015 2:40 pm

JetBlue has also marketed itself as a sort of premium LCC. Accordingly, the big money in the Chicago suburbs (ie North Shore) is much closer to O'Hare than it is to Midway. For the western burbs (Naperville, Aurora, Downer's Grove, etc) it's a wash. Purely subjective, but IMHO unless you live south of the Stevenson Expressway it's just as easy, if not easier to get to O'Hare than Midway. It's surrounded by expressways. On a personal level, unless there's a major weather issue, I find O'Hare the more pleasant experience in the terminal itself. From where I live (near Wrigley Field) while distance and time wise it's the same, logistically it's easier to get to O'Hare because a bus drops in front of my home that deposits me at the Blue Line, which is not the case to get to the Orange Line that takes me to Midway. I'd either have to drag my bag over to the Red Line, or take a bus downtown and deal with bags in the Loop.
 
Cubsrule
Posts: 14724
Joined: Sat May 15, 2004 12:13 pm

RE: Why No JetBlue At MDW

Sat Oct 31, 2015 8:29 pm

Quoting ckfred (Reply 4):
It seems to me that at the time, MDW was still undergoing the modernization project, so the terminal layout kept changing as portions of the new complex were finished and portions of the old complex were torn down.

I believe the MDW modernization project finished in late 2004 or early 2005; B6 did not announce ORD until about October, 2006.

Quoting luckyone (Reply 12):
I'd either have to drag my bag over to the Red Line, or take a bus downtown and deal with bags in the Loop.

I think it really depends on how far east you are. If the Red (or Brown) Line is reasonably convenient, the transfer to the Orange Line is not difficult. The Red Line-Orange Line transfer at Roosevelt and Brown Line-Orange Line transfers at Washington and Wells are typically quite easy (both easier than the elevated lines to the Blue Line at Clark and Lake).

Quoting FLIHGH (Reply 11):
They'd really be wasting the slot if they flew ORD-ORD!

ORD is not slot controlled.
I can't decide whether I miss the tulip or the bowling shoe more
 
Chisky16
Posts: 142
Joined: Thu Mar 13, 2014 10:22 pm

RE: Why No JetBlue At MDW

Sat Oct 31, 2015 8:43 pm

I think if JetBlue had chosen MDW over ORD back in 2006 they would be stronger in the Chicago market today. Although gates are not available at MDW today, over the span of ten years JetBlue would have been in a better position acquiring more gates at MDW than at ORD, where they only have one gate and there are no new gates in sight.
Using common knowledge to save the day!
 
heavymetal
Posts: 4586
Joined: Fri May 08, 2015 3:37 am

RE: Why No JetBlue At MDW

Sun Nov 01, 2015 5:32 am

Quoting jfklganyc (Reply 10):

What makes you say they have wasted any opportunity in Chicago? What evidence is there to say MDW would be any better?
 
Mexicana757
Posts: 2672
Joined: Fri Apr 20, 2001 3:21 pm

RE: Why No JetBlue At MDW

Sun Nov 01, 2015 6:11 am

Quoting Chisky16 (Reply 14):
Although gates are not available at MDW today

All three gates on Concourse C are available. Only airline to use them is North Country Sky for the once daily flight to Manistee out of C3.
 
Beardown91737
Posts: 896
Joined: Wed Jun 15, 2011 10:56 pm

RE: Why No JetBlue At MDW

Sun Nov 01, 2015 7:52 am

Quoting luckyone (Reply 12):
Purely subjective, but IMHO unless you live south of the Stevenson Expressway it's just as easy, if not easier to get to O'Hare than Midway.

I agree with that. When I travel to Lisle it is easier to get there from O'Hare than from MDW.
135 hrs PIC (mostly PA-28) - not current. Landings at MDW, PIA, JAN.

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