Austrian's First 767 In New Livery?

SpaceshipDC10 · Wed Dec 02, 2015 3:25 pm

B767-300ER OE-LAY is to ferry today between CBG and VIE wearing the new livery. Is it the first of the fleet?

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Photo © Jose Mendez

[Edited 2015-12-06 12:09:39 by moderators]

bluesky73 · Wed Dec 02, 2015 3:38 pm

Yes, sadly first OS 767 to receive the new (revised, actually dumbed down) livery. I will only pass final judgement when I see OE-LAY. Going by the bland looking OE-LBC and OE-LWD I'm not feeling optimistic but let's see.

Also courtesy of Skyliner-aviation.de and I saw it on FR24 the second 763 has arrived at CBG today.

Boeing 767 -31A 25273 393 OE-LAT Austrian Airlines ferried 02dec15 VIE-CBG for paint into new cs

On previous OS livery posts someone stated the new livery was under review by the new CEO, hope they have dropped the cheap looking "my".

SpaceshipDC10 · Wed Dec 02, 2015 3:50 pm

Quoting bluesky73 (Reply 1):
On previous OS livery posts someone stated the new livery was under review by the new CEO, hope they have dropped the cheap looking "my".

Very true. In fact, while seeing how their livery has evolved over the last thirty years or so, with ups and downs, they shouldn't change the "blue belly" livery, except perhaps dropping the logo on the tail and giving the flag a more stylish look.

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Photo © Charles Osta

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Photo © Javier Rodriguez - AirlinersGallery

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Photo © Szabo Dani

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Photo © Peter Bönelt

EddieDude · Wed Dec 02, 2015 4:32 pm

The "my" word before the Austrian title adds a bit of LCC feeling. Don't like it.

I think the blue belly should be preserved. It is very distinctive.

viasa · Wed Dec 02, 2015 6:06 pm

Quoting EddieDude (Reply 3):
The "my" word before the Austrian title adds a bit of LCC feeling. Don't like it.

Most airlines in Europe were LCCs... including all the legacy carriers.

SpaceshipDC10 · Wed Dec 02, 2015 6:55 pm

It's now on the move: http://www.flightradar24.com/AUA1472/8262ff5

marosbts · Wed Dec 02, 2015 10:36 pm

The first picture of it now at SlovakAviation. Still looks ugly

http://slovakaviation.sk/photos/civi...rian-airlines-b767-300-oe-lay-3522

bluesky73 · Wed Dec 02, 2015 10:42 pm

You beat me to it Marosbts by minutes

Thought you'd be commenting and posting a picture/link tonight.

As I'm in UK I might have to head up to CBG to save OE-LAT, "don't do it!"

Armodeen · Wed Dec 02, 2015 11:07 pm

Less colour = more profits!

bluesky73 · Wed Dec 02, 2015 11:30 pm

Quoting Armodeen (Reply 9):
Less colour = more profits!

Sadly you maybe right, well in short term anyway. Then again cost is pretty much same if plane needed repaint give or take the pots of lovely sky blue

Long term they're turning a legacy classic into an LCC.
I wonder if this is the intention of LH and to dumb down OS and grow EuroWings in Austria and beyond?

Shame as Vienna is a classic capital in Europe, their last livery was also classic and unique.

[Edited 2015-12-02 15:37:00]

SpaceshipDC10 · Wed Dec 02, 2015 11:37 pm

Quoting marosbts (Reply 6):
Still looks ugly

If not ugly, at the very least very cheap and uninspiring.

Quoting bluesky73 (Reply 1):
On previous OS livery posts someone stated the new livery was under review by the new CEO

Apparently his choice was to remove the shadows...

DeltaB717 · Wed Dec 02, 2015 11:38 pm

Quoting EddieDude (Reply 3):
The "my" word before the Austrian title adds a bit of LCC feeling.

The font-that-looks-like-Times-New-Roman used for 'Austrian' doesn't help!!

The only part of that whole aircraft I like the look of is the engine...

bluesky73 · Wed Dec 02, 2015 11:46 pm

Quoting SpaceshipDC10 (Reply 11):
On previous OS livery posts someone stated the new livery was under review by the new CEO

Apparently his choice was to remove the shadows...

Oh "my"

Removal of the grey shadow was even worse, LBC is a least better than LWD/LAY but still bland. I witnessed this lack of shadow back in August this year at Vienna airport, they actually painted out the grey arrow (poorly) on buildings, the red arrow looked lost.

A cheap inferior decision.

[Edited 2015-12-02 15:48:42]

[Edited 2015-12-02 16:02:43]

SpaceshipDC10 · Thu Dec 03, 2015 12:06 am

Quoting bluesky73 (Reply 10):
Shame as Vienna is a classic capital in Europe, their last livery was also classic and unique.

Indeed, sometimes it's a shame business doesn't work like that.

bluesky73 · Thu Dec 03, 2015 12:26 am

Quoting SpaceshipDC10 (Reply 14):
Indeed, sometimes it's a shame business doesn't work like that.

Agreed SpaceshipDC10, appears brand and livery is becoming less important these days. Maybe it's just us aviation enthusiasts but I do think Jo public sees this too. When you see good design it's universally appreciated irrelevant of hobbie or not?

Brand and design is crucial to companies but it does appear the last couple of years there has been less imagination when it comes to rebrand (Austrian, Iberia and Finnair for example).

Hopefully the art, design and imagination will reappear in future and the recent reblands are just a passing phase.

skipness1E · Thu Dec 03, 2015 10:05 am

The myAustrian branding is a stupid idea which won't last. Reminds me of "Your London Airport, Gatwick", an idea lacking resonance because it's literally untrue.

Ty134A · Thu Dec 03, 2015 12:01 pm

i hope god shows no mercy to the guy that came up with the "my" and actually earned money with it!!!! this is disgusting, a disgrace for a former flag carrier!!!

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Photo © Charles Osta

why did they have to change this livery at all??? i mean it has everything, the traditional flag on the tail (actually recognizable as a flag), the logo and the company name. so classic, still one of the best liveries ever created!

SpaceshipDC10 · Thu Dec 03, 2015 12:22 pm

Quoting bluesky73 (Reply 14):
Maybe it's just us aviation enthusiasts

Mostly, yes, because out of interest for we invest time to recognize shapes and colors, past and present.

Quoting bluesky73 (Reply 14):
but I do think Jo public sees this too.

Some yes, but since airliners have become more and more like buses in the travel experience, people may have a diferent perception than say 20-30 years ago. There's another reason. There was a time when it was possible for people to go to the airport just to watch airliners come and go from public and open air terraces. It was something to go there and see, hear and smell the airport's world.

Quoting bluesky73 (Reply 14):
When you see good design it's universally appreciated irrelevant of hobbie or not?

Well, it seems nowadays see the world more and more through their pocket's screens only. It's even becoming a health issue.

Quoting bluesky73 (Reply 14):
Hopefully the art, design and imagination will reappear in future and the recent reblands are just a passing phase.

Hope so too.

aw70 · Thu Dec 03, 2015 12:34 pm

Looks dreadful. Whoever came up with this should be forced to ride around the perimeter of VIE on a donkey. Naked. Wearing a dunce's cap. With the donkey painted in the old OS colours.

That having been said, it might be cheaper to apply than the previous design, due to being simpler. Now I'm not saying that this would be a defensible reason to go with such an abortion of a colour scheme: but this sort of reasoning might have clicked in the dog brains of the local bean counters, if it were realistic to expect actual savings from this.

Does anyone here have actual knowledge of the costs of airliner re-painting? Would there be a measurable difference between the new scheme, which is almost all white with some red toppings, and something more complicated, like the old scheme?

Ty134A · Thu Dec 03, 2015 12:41 pm

Quoting SpaceshipDC10 (Reply 18):
There was a time when it was possible for people to go to the airport just to watch airliners come and go from public and open air terraces. It was something to go there and see, hear and smell the airport's world.

that time was my childhood!!! god i miss those times, especially when it's FR, U2, AB and 738/320 back and forth...

i remember how thrilling the ILW take offs were, and the beauty of the DC-10s and L1011s. And a PanAm B747SP once in a while, and in between all those small airlines operating all sorts of russian airliners! future generations sharing our hobby definitely can't imagine what they have missed - together with the great classic Austrian livery on the A310 and A340-200 and all those DC-9s and MD-80s.

Setjet · Thu Dec 03, 2015 12:53 pm

OK, now with everyone here not liking the "new" livery, what´s happening now? Did anyone notice any turmoil on their facebook page?

The new "stripped down" livery looks ugly, it looks like an accident and I don´t know how they can afford a repaint to save money? How does this work?

SpaceshipDC10 · Thu Dec 03, 2015 2:16 pm

Quoting Ty134A (Reply 20):
i miss those times, especially when it's FR, U2, AB and 738/320 back and forth...

I know.

Quoting Ty134A (Reply 20):
future generations sharing our hobby definitely can't imagine what they have missed

Will there actually still be such hobby? With everything looking the same shape-wise and colors-wise, will it still be of interest besides its past?

solnabo · Thu Dec 03, 2015 3:12 pm

Looks MUCH better now, hate the baby blue belly n engines

Cheers

Setjet · Thu Dec 03, 2015 3:42 pm

Quoting solnabo (Reply 23):
Looks MUCH better now, hate the baby blue belly n engines

OK, first one to like the new livery.

SpaceshipDC10 · Thu Dec 03, 2015 4:26 pm

Quoting solnabo (Reply 23):
the baby blue belly n engines

Rather sky blue...

DolphinAir747 · Thu Dec 03, 2015 5:19 pm

Quoting EddieDude (Reply 3):
The "my" word before the Austrian title adds a bit of LCC feeling. Don't like it.

I think the blue belly should be preserved. It is very distinctive.

My thoughts exactly. Why don't they invest more into other areas rather than some useless livery tweaks?

marosbts · Thu Dec 03, 2015 7:11 pm

Up next the Dash 8 Q400 will be painted. Latest info says the first is due to the paintshop on the 10th December and should be OE-LGK. Oddly, the Dash 8 will then become the best looking aircraft in the fleet, because it does not look so empty in the new livery like the jets.

aviationaware · Thu Dec 03, 2015 7:17 pm

Rebranding gone wrong is all I will say.

Aeroflot777 · Thu Dec 03, 2015 7:50 pm

Why, why oh why the dreadful "my"?!

shamrock350 · Thu Dec 03, 2015 9:21 pm

Disappointing.

The 'my' before Austrian is unnecessary and like others have said, makes it look like a low cost throwback from ten years ago. The painting of the engines make it look even worse, the half red with website titles is tacky and the lack of sky blue and shadows just strips the brand of any character it once had.

Very bland.

Morvious · Thu Dec 03, 2015 9:44 pm

The blue wasn't bad but maybe they should make it red as well and paint a big Austian on the bottom like Emirates does.

It is looking fresh and clean though, something that is popular, but maybe not with us Aviation geeks that rather see a colorfull livery.

777X · Thu Dec 03, 2015 10:22 pm

I agree that this is not a bad livery, just bland. I just don't like all the blank white areas. This livery reminds me of TAM's, which is has outstanding aspects but has way too much blank space.
I really love the tail and engines, but agree that the "my" is terrible.

As I live nowhere near any OS destinations, I'm glad I got to see a 767 in the former livery once before they're all gone.

SKAirbus · Fri Dec 04, 2015 1:30 pm

Interesting how you see the three main LH Group airlines:

- Austrian is now the budget full-service carrier (the livery and product shows that).
- Lufthansa is the traditional full-service carrier
- Swiss is a slightly more upmarket full-service carrier

The livery is urgh... Just yuck. And what the actual f¤%" is that "my" thing about?

SpaceshipDC10 · Fri Dec 04, 2015 1:39 pm

Quoting skairbus (Reply 33):
- Swiss is a slightly more upmarket full-service carrier

This will change next year for those at the back?

aviationaware · Fri Dec 04, 2015 5:20 pm

Quoting SpaceshipDC10 (Reply 34):
This will change next year for those at the back?

Down at the back there is no upmarket. You can count the airlines that really manage to set themselves apart in Y on one hand, and they are all not doing great with it financially.

This is all about the market positioning of the brand, and for that skairbus is spot on. Lufthansa and Swiss are positioned pretty similarly, but Swiss manages to get a quality edge because a) they are smaller (as a larger operation always comes with downsides) and b) they get to put all their national image in their brand pretty much for free. Lufthansa also enjoys benefits of the German image, but that's not nearly as immaculate as the Swiss one - people connect Germans to good attributes but also to harsh command language and the likes, which are not generally attributed to the Swiss.

One thing I find interesting is that my general perception from the outside was that Austrian was also moved into the Swiss direction, when what we find now is the exact opposite.

SpaceshipDC10 · Fri Dec 04, 2015 5:49 pm

Quoting aviationaware (Reply 35):
Down at the back there is no upmarket.

My perception was that Swiss, even in Y, was still better than say AF, IB or any US airlines.

SpaceshipDC10 · Fri Dec 04, 2015 5:55 pm

Quoting aviationaware (Reply 35):
One thing I find interesting is that my general perception from the outside was that Austrian was also moved into the Swiss direction

And I forgot to say in my above post that I too perceive OS as a higher quality airline, not just now, not just since Swiss exists, but already 15-20 years ago.

FRAEDDF · Fri Dec 04, 2015 6:34 pm

Quoting Aeroflot777 (Reply 29):

Quoting skairbus (Reply 33):
And what the actual f¤%" is that "my" thing about?

In a newspaper interview an Austrian Airlines spokesman said, that the "my"-prefix is supposed to emphasize "the Austrian identity of the airline" and "the personalized options the customers have regarding the service level at Austrian Airlines". Doesn't really make sense to me, but that's what he said anyway.

I agree, the "my"-prefix is awful and makes the already bland new livery look even worse.

lancelot07 · Fri Dec 04, 2015 7:02 pm

The "my" is bad, but fortunately this terrible baby-blue is gone!

SpaceshipDC10 · Fri Dec 04, 2015 11:59 pm

A grey daylight picture of the "thing". Is it me or does the bottom end of the logo looks darker than it used to be?

http://www.skyliner-aviation.de/viewphoto.main?LC=nav2&picid=9504

shamrock350 · Sat Dec 05, 2015 12:10 am

Quoting SpaceshipDC10 (Reply 40):
Is it me or does the bottom end of the logo looks darker than it used to be?

Definitely looks like it to me, it's visible in the night shot as well now that you've pointed it out. Doesn't add much to this sad livery unfortunately.

na · Sat Dec 05, 2015 12:20 am

The modified AUA livery like Swiss´ modification two years ago is no change for the better. Cheaper to paint I guess, and definitely cheaper looking as before.

Quoting SpaceshipDC10 (Reply 40):
A grey daylight picture of the "thing". Is it me or does the bottom end of the logo looks darker than it used to be?

No, its the same 3D logo as before, just the shadow has disappeared.

SpaceshipDC10 · Sat Dec 05, 2015 12:30 am

Quoting na (Reply 42):
No, its the same 3D logo as before,

It seems so, just a matter of dull light on it compared that sunnier and close-up view of the logo in 2014. The freshness of the paint could have an impact on contrasts.

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Quoting na (Reply 42):
just the shadow has disappeared.

Yes, I had noticed that previously.

bluesky73 · Sat Dec 05, 2015 6:45 pm

Quoting SpaceshipDC10 (Reply 40):
A grey daylight picture of the "thing". Is it me or does the bottom end of the logo looks darker than it used to be?

http://www.skyliner-aviation.de/viewphoto.main?LC=nav2&picid=9504

Looking at the link and the photo in previous post 43, the red arrow appears to be pretty much the same. I also don't think they would go to that much effort to put more detail into the arrow as overall this is a dumbing down of and literally a low cost version of OS livery.
Savings on the grey shadow arrows and sky blue paint will save lots of €s, the bosses must be very pleased.

Vasu · Sun Dec 06, 2015 12:36 am

Well then they should take off the ridiculous "my"... What unnecescary and expensive grey paint!

[Edited 2015-12-05 16:37:04]

A332DTW · Sun Dec 06, 2015 8:01 pm

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FRAEDDF · Sun Dec 06, 2015 8:19 pm

Quoting A332DTW (Reply 45):

I think it says "Servus", a greeting that is very common in Austria.

SpaceshipDC10 · Sun Dec 06, 2015 8:55 pm

Quoting FRAEDDF (Reply 46):
I think it says "Servus"

It looks like you are right, and I find it rather original, even if many don't know what it means yet.

A332DTW · Sun Dec 06, 2015 8:59 pm

Quoting FRAEDDF (Reply 46):
I think it says "Servus", a greeting that is very common in Austria.

Interesting.

While I'm disappointed they decided to remove the blue from the belly, I still think the livery looks alright except for that "my". Not only does it stain the brand, the font they chose could not have been more clashing with the Austrian title.

L1011Lover · Mon Dec 07, 2015 9:07 am

What a bland, boring, cheap looking livery... really ugly! I've never been a huge fan of the AUA livery (and uniforms), but this certainly isn't a change for the better!

They've missed the opprtunity to come up with something new and stylish in both their livery and their uniforms! AGAIN! LOL!

Best regards
L1011Lover

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