"Welcome To JFK. Our Gateway To The World" -DL

jfklganyc · Sun Jan 03, 2016 11:52 am

Anyone else see that new billboard at the entrance to the airport?

Pretty cool ad from Delta.

How far the airline from Atlanta has come in NYC

beertrucker · Sun Jan 03, 2016 11:58 pm

Pictures????????? Hard to know what you mean without seeing it.

bgm · Mon Jan 04, 2016 12:11 am

Being JFK, I think they're missing a "third" somewhere in that slogan.

Maybe they'll add it to LGA...

N62NA · Mon Jan 04, 2016 1:04 am

Quoting jfklganyc (Thread starter):
Anyone else see that new billboard at the entrance to the airport?

Yeah, I vaguely remember seeing it when I was heading out of JFK December 27th, or it could have been LGA on the 26th.

jetblue1965 · Mon Jan 04, 2016 1:07 am

The "gateway" that has exactly ONE flight to all of East Asia.

braniff2hav · Mon Jan 04, 2016 1:32 am

Quoting jfklganyc (Thread starter):
How far the airline from Atlanta has come in NYC

"The airline from Monroe, Louisiana." really....

MaverickM11 · Mon Jan 04, 2016 2:00 am

Quoting jfklganyc (Thread starter):
"Welcome To JFK. Our Gateway* To The World" -DL

*Summer only, x23

MIflyer12 · Mon Jan 04, 2016 2:37 am

Quoting jetblue1965 (Reply 4):
The "gateway" that has exactly ONE flight to all of East Asia.

It's hard to find nice things to say about JFK. DL's remark is pretty innocuous. Nobody even tries to say nice things about EWR - the place is irredeemable.

FSDan · Mon Jan 04, 2016 3:31 am

Quoting jetblue1965 (Reply 4):

The "gateway" that has exactly ONE flight to all of East Asia.

DL has flights from JFK to over 50 destinations outside the U.S. I'd say it's fair to call that a "gateway". If you want to be really pedantic, you could say that no U.S. airline has a true "world gateway" since there are no hubs that have flights to all populated continents on their own metal (let's exclude partner airlines since you didn't include KE, MU, CI, and CZ from JFK). If DL's JFK hub can't be considered a gateway to the world because there is only one flight to East Asia on DL metal, UA's EWR hub certainly can't be either since there are exactly 0 flights to all of Africa...

caljn · Mon Jan 04, 2016 4:16 am

Quoting MIflyer12 (Reply 7):
Nobody even tries to say nice things about EWR - the place is irredeemable.

I dunno, I like it. Much prefer EWR to the mess that is JFK.

Honestly though, whatever negative said of one can be said of the other.

(did you really intend to start this again?)

Nola · Mon Jan 04, 2016 4:33 am

Quoting braniff2hav (Reply 5):
"The airline from Monroe, Louisiana." really....

True, how true. The symbol/logo for MLU is a stainless steel delta.

jetblue1965 · Mon Jan 04, 2016 6:01 am

Quoting FSDan (Reply 8):

I never pretended EWR is a world gateway either, but for DL JFK to claim such a distinction is stretching it.

OA412 · Mon Jan 04, 2016 11:03 pm

Quoting jetblue1965 (Reply 4):
The "gateway" that has exactly ONE flight to all of East Asia.

And with exactly ZERO flights to South America, I'm sure you'd agree that UA's SFO hub doesn't qualify as a "global gateway"...

MSPNWA · Mon Jan 04, 2016 11:33 pm

The pompous statements from DL keep rolling on. Although on one hand it's true, since for DL it's their gateway. But their gateway is small in comparison, so it's worth a chuckle.

LAX772LR · Mon Jan 04, 2016 11:46 pm

Quoting MSPNWA (Reply 13):
The pompous statements from DL keep rolling on.

You say that as though many other airlines/airports haven't referenced their gateways in similar fashion....

Quoting MSPNWA (Reply 13):
But their gateway is small in comparison

to ____?

aa777lvr · Mon Jan 04, 2016 11:46 pm

Quoting MSPNWA (Reply 13):
Although on one hand it's true, since for DL it's their gateway. But their gateway is small in comparison, so it's worth a chuckle.

Huh? What?

mayor · Tue Jan 05, 2016 12:05 am

It says "Our Gateway to the World", which it is..........the sign doesn't say THE Gateway to the World.

Viscount724 · Tue Jan 05, 2016 12:08 am

Quoting FSDan (Reply 8):
DL has flights from JFK to over 50 destinations outside the U.S. I'd say it's fair to call that a "gateway".

At Pan Am's peak around 1980 they only had 10 nonstop international destinations from JFK, and another 25 with at least one and often several stops on through flights (same flight number). And many destinations only had direct service 2 or 3 days a week.

In 1982 they had 13 nonstop destinations from JFK and 21 with intermediate stops on through flights.

EddieDude · Tue Jan 05, 2016 1:12 am

Quoting FSDan (Reply 8):
f you want to be really pedantic, you could say that no U.S. airline has a true "world gateway" since there are no hubs that have flights to all populated continents on their own metal (let's exclude partner airlines since you didn't include KE, MU, CI, and CZ from JFK).

Good point. I agree with jetblue1965 that ATL is more of a world gateway for DL than JFK is.

STT757 · Tue Jan 05, 2016 1:41 am

Nothing will ever beat AA's mid-late '90s New York Ad campaign, "Bridge to the World". The filmed it in that hall connecting the old T-8 and T-9.

747megatop · Tue Jan 05, 2016 2:49 am

Quoting jetblue1965 (Reply 4):
The "gateway" that has exactly ONE flight to all of East Asia.

Well, that's a victory from Mr Anderson's point of view i guess. Let's not rain on his parade!

DL747400 · Tue Jan 05, 2016 3:22 am

Could someone post a pic of said billboard?

b727fa · Tue Jan 05, 2016 5:06 pm

Quoting MSPNWA (Reply 13):
The pompous statements from DL keep rolling on.

You must have been napping...it took you until Reply 13 to get that in.

mayor · Tue Jan 05, 2016 6:18 pm

Quoting MSPNWA (Reply 13):

The pompous statements from DL keep rolling on. Although on one hand it's true, since for DL it's their gateway. But their gateway is small in comparison, so it's worth a chuckle.

In comparison to what? DL isn't even comparing it to anyone else.............the statement couldn't be any more obvious "OUR gateway to the world" (emphasis, mine). Amazing how people read stuff into something that aren't there.

As has been mentioned before, this isn't the first time that ANY carrier hasn't done something like this and yet, DL is "pompous" for doing it.

Aeroflot777 · Tue Jan 05, 2016 6:27 pm

Seems that some people here have issues with grammar or don't know the meaning of English words. If the slogan mirrors the one written in the OP, then there should be no argument here. JFK is Delta's gateway to the world, even if there are limited flights to some continents. The word "our" is used fairly.

Quoting MSPNWA (Reply 13):
But their gateway is small in comparison, so it's worth a chuckle.

Compared to?

PGNCS · Tue Jan 05, 2016 6:40 pm

Quoting FSDan (Reply 8):
DL has flights from JFK to over 50 destinations outside the U.S. I'd say it's fair to call that a "gateway". If you want to be really pedantic, you could say that no U.S. airline has a true "world gateway" since there are no hubs that have flights to all populated continents on their own metal (let's exclude partner airlines since you didn't include KE, MU, CI, and CZ from JFK). If DL's JFK hub can't be considered a gateway to the world because there is only one flight to East Asia on DL metal, UA's EWR hub certainly can't be either since there are exactly 0 flights to all of Africa...

A fair point.

Quoting MSPNWA (Reply 13):
The pompous statements from DL keep rolling on. Although on one hand it's true, since for DL it's their gateway. But their gateway is small in comparison, so it's worth a chuckle.

You get that it's marketing, right? That's what marketing departments do, they promote their product.

It is certainly a large operation, so what's the comparison you're chuckling at? As to the point B727FA made, your comment was a foregone and easily predictable conclusion of course.

Quoting LAX772LR (Reply 14):
Quoting MSPNWA (Reply 13):But their gateway is small in comparison
to ____?

Yeah no kidding, still waiting on that one.

Quoting viscount724 (Reply 17):
Quoting FSDan (Reply 8):DL has flights from JFK to over 50 destinations outside the U.S. I'd say it's fair to call that a "gateway".
At Pan Am's peak around 1980 they only had 10 nonstop international destinations from JFK, and another 25 with at least one and often several stops on through flights (same flight number). And many destinations only had direct service 2 or 3 days a week.

Thanks viscount: I really had no idea what the scope of the PA operation was, so I appreciate the perspective.

Quoting mayor (Reply 23):
Quoting MSPNWA (Reply 13):
The pompous statements from DL keep rolling on. Although on one hand it's true, since for DL it's their gateway. But their gateway is small in comparison, so it's worth a chuckle.
In comparison to what? DL isn't even comparing it to anyone else.............the statement couldn't be any more obvious "OUR gateway to the world" (emphasis, mine). Amazing how people read stuff into something that aren't there.

Come on mayor: you can't pretend you actually thought this would be a reasoned, dispassionate discussion of a piece of marketing, did you?

Quoting B727FA (Reply 22):
Quoting MSPNWA (Reply 13):The pompous statements from DL keep rolling on.
You must have been napping...it took you until Reply 13 to get that in.

Ha! Indeed, B727FA. I bet nobody else could see that coming either!

Osubuckeyes · Tue Jan 05, 2016 6:46 pm

25 posts in about a DL billboard with no actual picture of the billboard.

tlecam · Tue Jan 05, 2016 7:29 pm

My reaction to this marketing stuff ranges from annoyance to amusement to disinterest.

Is JFK as a world gateway a statement of fact about the current state? Is it an aspiration? Is it marketing vaporware?

And I say this as someone who spends a lot of money with Delta and is generally is a fan of the airline and their JFK T4 terminal.

I have a very tangible experience with this - I live in Manhattan and was looking for a flight from JFK to HKG (!!!!)

No directs on Delta or a Skyteam / code share partner. No direct flights to HKG, not a minor, secondary city. A major financial center.

So call yourself a gateway to the world, call yourself THE gateway to the world, call yourself whatever you want. If the flights aren't there, people will figure it out.

delimit · Tue Jan 05, 2016 10:10 pm

Quoting tlecam (Reply 27):
Is JFK as a world gateway a statement of fact about the current state?

It's a world gateway by any sane definition of the word. Delta flies to 5 of the six populated continents. I can't recall for sure but I think it serves more international destinations than any oterh airline at JFK (AA would be the only carrier with a shot at that title).

The only thing people are arguing really about in this thread is it's position as the Delta gateway. Atlanta serves more destinations.

I think expecting that level of linguistic precision out of advertising is folly, personally. I don't see how anyone has an issue with a billboard that's aimed at New Yorkers calling JFK their gateway.

B737900ER · Tue Jan 05, 2016 10:13 pm

I guess nobody here understands marketing.

Aeroflot777 · Tue Jan 05, 2016 10:29 pm

Quoting B737900ER (Reply 29):

I guess nobody here understands marketing.

Yup.

mayor · Wed Jan 06, 2016 1:34 am

Quoting PGNCS (Reply 25):

Come on mayor: you can't pretend you actually thought this would be a reasoned, dispassionate discussion of a piece of marketing, did you?

One can always hope

777Jet · Wed Jan 06, 2016 2:27 am

Quoting Osubuckeyes (Reply 26):
25 posts in about a DL billboard with no actual picture of the billboard.

How hard is it to provide a pic? It's 2016 now

MSPNWA · Wed Jan 06, 2016 3:04 am

Quoting LAX772LR (Reply 14):
You say that as though many other airlines/airports haven't referenced their gateways in similar fashion....

No, I say it as though airlines usually don't make that reference unless it's widely respected as such.

Quoting mayor (Reply 16):
It says "Our Gateway to the World", which it is..........the sign doesn't say THE Gateway to the World.

Yep. And that's what I said. We finally agree on something.

Quoting LAX772LR (Reply 14):
to ____?

Quoting mayor (Reply 23):
In comparison to what?

Quoting Aeroflot777 (Reply 24):
Compared to?

Seriously? Do I really need to make a list? Do I need to list the homes of flag carriers around the world, or even the airport/hub airline 21 miles away in New Jersey?

Quoting mayor (Reply 23):
As has been mentioned before, this isn't the first time that ANY carrier hasn't done something like this and yet, DL is "pompous" for doing it.

Considering the size of the gateway, it's a pompous statement. It perfectly fits their culture though. I'll give them that.

Quoting PGNCS (Reply 25):
You get that it's marketing, right?

Who's saying it isn't marketing? For the well-informed about the global airline scene, it's worth a chuckle.

ERJ135 · Wed Jan 06, 2016 3:37 am

Well you can get to most places from JFK just not with DL, I mean sure fly to JFK with DL from where ever you are in the USA then get on EK to DXB and you re then just a direct flight away from most of the world

mayor · Wed Jan 06, 2016 4:11 am

Quoting MSPNWA (Reply 33):

Considering the size of the gateway, it's a pompous statement. It perfectly fits their culture though. I'll give them that.

It would be a pompous statement if they said YOUR gateway to the world or THE gateway to the world, but it doesn't.....it says OUR gateway to the world, meaning DL's gateway. Nothing pompous about that and considering that this is aimed at NYC customers (hence the location near the terminal) it is even LESS pompous than that.

LAX772LR · Wed Jan 06, 2016 9:04 pm

Quoting MSPNWA (Reply 33):
No, I say it as though airlines usually don't make that reference unless it's widely respected as such.

Oh? Curious: since when?

Quoting MSPNWA (Reply 33):
Seriously? Do I really need to make a list?

Well yeah, because that was quite a claim.

So list away, we'll wait.

I mean, I'm sure it'll be a detailed analysis centered around stats that are actually comparable..... and not just something as simplemindedly pedantic as listing all of the destination from single-hub airlines for whom anything beyond a 1hr flight time is technically "international," right?

jetlanta · Wed Jan 06, 2016 9:17 pm

How many cities on each continent must an airline serve in order for a hub to qualify as a "gateway to the world"? It seems that there must be a UN-sanctioned number or something. Is it 1? 5? 15? Maybe 100?

Good grief.

JFK is clearly Delta's gateway to the world. Delta is allowed to define the role of its hubs in its own network. No one else gets a say.

jetblue1965 · Wed Jan 06, 2016 9:27 pm

Quoting jetlanta (Reply 37):
How many cities on each continent must an airline serve in order for a hub to qualify as a "gateway to the world"? It seems that there must be a UN-sanctioned number or something. Is it 1? 5? 15? Maybe 100?

Good grief.

JFK is clearly Delta's gateway to the world. Delta is allowed to define the role of its hubs in its own network. No one else gets a say.

If your definition is any hub that has international service, then why not call SLC that as well ?

The keyword is "OUR", which confers flagship status. Other than having JFK-LHR, is the international network of DL JFK any more flagship than DL ATL ?

The old PM-NW could make such a claim about DTW because to them, DTW was indeed singular.

panamair · Wed Jan 06, 2016 9:58 pm

Quoting jetblue1965 (Reply 38):
Other than having JFK-LHR, is the international network of DL JFK any more flagship than DL ATL ?

The transatlantic network is now larger out of JFK than ATL...wasn't that way until a few years ago. I guess JFK-LAX/SFO can also count as more 'flagship' than ATL even though they are domestic flying.

delimit · Wed Jan 06, 2016 10:04 pm

Quoting jetblue1965 (Reply 38):
The keyword is "OUR", which confers flagship status.

Which, when directed at the audience it is intended for (New Yorkers) is true. Compare it to LGA.

mayor · Thu Jan 07, 2016 12:52 am

Quoting jetblue1965 (Reply 38):

The keyword is "OUR", which confers flagship status.

By whose definition? Seems to me that "OUR" means that, amongst all of the cities that DL flies int'l from, JFK is the number 1 network. I don't know any other way to define it as the statement is so simple, it's difficult to make it any more complicated, but, lord knows, some on here have tried.

Viscount724 · Thu Jan 07, 2016 12:57 am

Quoting mayor (Reply 41):
Quoting jetblue1965 (Reply 38):

The keyword is "OUR", which confers flagship status.

By whose definition? Seems to me that "OUR" means that, amongst all of the cities that DL flies int'l from, JFK is the number 1 network. I don't know any other way to define it as the statement is so simple, it's difficult to make it any more complicated, but, lord knows, some on here have tried.

On a billboard in NYC I would take "JFK, our gateway to the world" to mean that JFK is DL's gateway to the world for the NYC market, in contrast for example to EWR, which is UA's gateway to the world for NYC.

[Edited 2016-01-06 17:22:53]

jetblue1965 · Thu Jan 07, 2016 1:18 am

Quoting mayor (Reply 41):

It's not #1 even within the DL network - that's ATL, and the margin isn't even close. But yes, don't let me ruin your koolaid parade.

mayor · Thu Jan 07, 2016 1:37 am

Quoting jetblue1965 (Reply 43):

Quoting mayor (Reply 41):

It's not #1 even within the DL network - that's ATL, and the margin isn't even close. But yes, don't let me ruin your koolaid parade.

We can agree that this is aimed at the NYC market, correct? If so, what difference does it make if ATL is DL's biggest gateway or JFK is, systemwide? It's aimed at the NYC customer, so they're pushing JFK.

questions · Thu Jan 07, 2016 3:03 am

It's 2016. Do billboards drive any measureable brand recognition, consumer behavior or increase in revenue?

delimit · Thu Jan 07, 2016 3:07 am

Quoting jetblue1965 (Reply 43):
It's not #1 even within the DL network - that's ATL, and the margin isn't even close. But yes, don't let me ruin your koolaid parade.

I don't think people in Atlanta are seeing that billboard.

Viscount724 · Thu Jan 07, 2016 3:09 am

Quoting questions (Reply 45):
It's 2016. Do billboards drive any measureable brand recognition, consumer behavior or increase in revenue?

Outdoor advertising, including billboards, is still a big business. This is one of the largest companies involved.
http://www.jcdecaux.com/en/The-JCDecaux-group/Markets

deltal1011man · Thu Jan 07, 2016 3:13 am

Our gateway to the world and some how other airlines are being talked about in this thread.
When did DL buy AA and UA?
Reading and comprehension kids.

Quoting jetblue1965 (Reply 11):
but for DL JFK to claim such a distinction is stretching it.

Its is one of DL's gateways to the word, how are the stretching it and exactly what hub for DL is more of a gateway.

FWIW ATL is the "WorldPort" it has ONE! flight to Asia too. You guys going to complain about that?

Quoting MSPNWA (Reply 13):
The pompous statements from DL keep rolling on. Although on one hand it's true, since for DL it's their gateway. But their gateway is small in comparison, so it's worth a chuckle.

so when NW branded DTW as the "WorldGateway" you said the same thing right? NW had what? 8-10 long haul destinations. Not even in the same ball park with most US airline hubs in the area(ORD), much less comparable to places like JFK/EWR/ATL/PHL.......

Quoting MSPNWA (Reply 33):

No, I say it as though airlines usually don't make that reference unless it's widely respected as such.

who doesn't view JFK as one of, if not, the largest gateway for DL?

Oh let me guess, in your mind its MSP because......

northwest.

Quoting jetblue1965 (Reply 38):
Other than having JFK-LHR, is the international network of DL JFK any more flagship than DL ATL ?

Yes. For long haul flying JFK is now larger and more year round than we(ATL) are. A lot of ATL-Europe has been moved to JFK at least in winter capacity if not completely. (ARN/CPH/ATH etc)
Of than Latin America/South America, JFK is bigger or the same. (1 flight to Asia, more flying to Europe, and I believe Africa is tied, JFK-DRK/ACC and ATL-LOS/JNB)
of and JFK-TLV is really the only flight to the ME area now that DXB is gone or leaving.

As an ATL person I look at JFK as most of a gateway to the world than JFK. I'm not overly happy about it but that is how I look at it.

jetlanta · Thu Jan 07, 2016 2:07 pm

Quoting jetblue1965 (Reply 38):
If your definition is any hub that has international service, then why not call SLC that as well ?

The keyword is "OUR", which confers flagship status. Other than having JFK-LHR, is the international network of DL JFK any more flagship than DL ATL ?

The old PM-NW could make such a claim about DTW because to them, DTW was indeed singular.

Because Delta gets to decide all of this. You don't.

Jesus, chill dude. Can Delta do anything that doesn't set you off?

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