|Quoting threepoint (Reply 96):|
This isn't a case of trying to compete with McDonalds, it's about targeting a different consumer altogether.
That is assuming they are targeting a customer who wishes to actually fly from YXX
. If so, then a simple search and there they are. But .... if they are really looking at YVR
, then it is the same consumer, and hiding in YXX
isn't going to help them, as the customer wont even know they exist. That is, unless they do a Porter style of advertising in every daily newspaper, every day for 5 years ... and that kind of defeats the ULCC concept.
I only used McDonalds as an example, as it is often used in MBA programs. When I took my MBA in aviation that idea is one concept what works well in Europe, close in the United States, but has failed every time in Canada ... and that is, if you want to carry a passenger from YYZ
, then carry them from YYZ
! Don't even try Toronto/west (YHM
) to Vancouver/east (YXX
) .. it has failed every time. Canadians just wont go for it. (My MBA was Canada-centric as it was attended in Montreal).
I remember when WS
moved from YHM
. They said it was due to constraints at YHM
, and that they were targetting SG
. But their year end results showed the huge gain in yield with the move. That is where the money is, even at the lowest fare!
Just because I stopped arguing, doesn't mean I think you are right. It just means I gave up!