Yes and no. Early
WN and today's
F9/NK are quite different business models.
- Early
WN started out catering to short-haul traffic (whereas
F9/NK focus on much longer stage lengths) and
WN catered to business travelers by offering frequency on many of the short haul routes.
F9/NK don't compete for business travelers and provide minimal frequency.
- Early
WN strived to prove you could offer low fares and provide good service as well.
F9/NK certainly offer low fares, but care little about customer service.
- Early
WN strived to maintain operational excellence with extremely good on-time numbers and baggage handling, whereas
F9/NK seem to almost enjoy being operationally poor performers.
- Early
WN's presence often stimulated a lot of new traffic because in part legacy carriers would aggressively match
WN, whereas the stimulation effect of
F9/NK is far less. With a few notable exceptions, the impact of
F9/NK in most airports is in the noise....attributable in part because of the low frequency service.
- Early
WN worked to build a loyal customer base that would repeat and provide a lot of word of mouth marketing. Neither
F9 nor
NK operate this way. They just rely solely on low fares to bring back customers and if customers don't stay loyal, neither
F9 nor
NK are interested in building a long-term customer base.
- Early
WN had a lot of growth potential (which still hasn't been fully realized) whereas
F9/NK are actually far more limited than many realize. They can certainly both grow for a while, but they will run out of opportunities pretty quickly unless they change their business models.