All in all it is a breath of fresh air. The blues and greens though coinciding with the pro teams of the PacNW, are also reflections of the environment which those teams have taken on as well. The colors in my opinion: White of snow and ice, grey belly of rock mountains (and some may say ice as well), dark blue of the deep northern pacific waters, light blues of a cloudless sky and the greens of the spring foliage and also of the northern lights also represented by the wisps of blended colors on nacelles and wingtips. The color blend rearward to the tail blends the 6 colors tastefully. I'm indifferent about the font choice, it's not bad, but nothing as unique as it's predecessor.
I do like the lower font placement on the fuselage as a slight stroke of design genius, whether intentional or otherwise. Just as with HA
's 717s, with it painted lower, it naturally displays on the bottom curves of the fuselage while still being easily viewed from the side. With a growing trend of belly badging, this saves on complexity of an additional design element and increases visibility on the ground while on approach or departure for those who do happen to see it above while off airport.
Only thing I would do to make this design selection a bit better would be to add a border line (ara: cheat line). Just an inch or two wide at most in the dark blue separating the grey belly and white main fuselage up front slowly fading into the gray starting about the forward of the MLG housing and completely blended by the rear of the MLG housing. Providing a subtle pop of separation by providing contrast and (for many) subconsciously eliminating the empty/bland feeling the front of the plane gives off to some.
All in all, I give it a 7/10. Better than some, not the greatest in the skies.
In regards to the back and forth on personal tastes, it is just that, personal tastes. It's like comparing apples, oranges and pears while trying to bake a cherry pie to decide which vanilla ice cream is the best. That's why we are different and not clones. Agree to disagree gang, but don't belittle because others have separate views and tastes. There is no right or wrong in personal taste, unless your equine is far too tall.