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EI121
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Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 10:22 am

"Emirates, the world’s largest international airline and a leader in developing innovative products to enhance its passenger comfort in air travel, is set to unveil its new Business Class seat for its Boeing 777 aircraft at ITB Berlin, the international travel trade show which takes place from 9-13 March 2016. "

The configuration will continue to be 42 seats in a 2-3-2 layout.

Source: http://www.emirates.com/media-centre...-business-class-seat-at-itb-berlin

EI121
 
avi8
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 11:00 am

I wonder why they don't keep their business class seats constant between the A380 and and the 777. Will the rest of the 777 fleet get the new business class?
 
Cipango
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 11:10 am

This will (hopefully) be interesting to see. I can't imagine it will be a jaw dropper like EY premium cabins on the A380, but anything must be an improvement on their current business class seat.

Pity it remains 2-3-2.
 
Someone83
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 11:35 am

Still keeping the middle seat?

Quote:
Our current Boeing 777 Business Class seats are already an industry-leading premium product,....

A 2-3-2 configuration in an "Aladdin" theme can really be defined as industry-leading?

No attempt to EK-bashing as I do think they run an impressive operation and do many things a smart way, but their business class is not where it should be. Bar or no bar
 
qf002
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 12:13 pm

2-3-2 might mean 1-1-1/1-2-1 in a staggered configuration which would be industry-leading.
 
A35J
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 12:34 pm

It could be the 2-3-2 as per the Japan Airlines configuration. Still offers the industry standard direct aisle access for all.


www.jal.co.jp/en/newsky/ss7/business/seat/
 
sandyb123
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 1:44 pm

I am going to ITB so will be sure to pop by. Will post some photos  

Sandyb123
 
dubaiamman243
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 1:50 pm

New First class suites will be announced later.

Sir Tim Clark comment on the new first class suites:

"We’re talking fully enclosed rooms, with all the touches and amenities that you’d expect in hotel or a private bedroom on a luxury yacht, room service and so on."

http://www.ausbt.com.au/emirates-lau...new-boeing-777-business-class-seat
 
sq_ek_freak
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 2:24 pm

I'm guessing the new J is going to be something similar to the JL (77W fleet) or WY (787 fleet) Biz seats which are amongst the best hard products out there. I hope they enhance their soft product too which I think lags behind their ME3 peers.

The new F will likely be over the top which will probably mean a subfleet of A380s that have them, with the rest of their A380s and 777 fleet retaining the existing suites which are still fine as far as F products go. Sounds like a bit of an operational mare but it doesn't make sense that they'd retrofit all A380s with this "fully enclosed room" product, I'd imagine many 3 class A380 routes that EK operates won't support this kind of product.

I wonder if with the new J product they'll slowly eliminate F on some key routes, especially to South Asia.
 
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fallap
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 2:52 pm

2-3-2 layout. Nothing to see here, I'll continue my business at real 5-star airlines, such as QR and EY.
 
roseflyer
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 2:59 pm

I hope this means that Emirates will put in a flat seat on the 777s. I believe they have been resistant to put a flat industry competitive seat on the 777s since it would hurt first class sales. On the A380 they have the perk of being able to offer a shower, but with the 777, if they make business class too good, no one will chose first.

Emirates has an outdated product on the 777s in business. While Emirates likes to market itself as a premier airline, their business class seat is in the bottom tier. For me personally, quality in business class soft product will never make up for a seat that is not flat. For that reason, I would not choose Emirates on their 777s.
 
atlflyer
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 3:10 pm

Interesting enough it seems the new J will debut on the factory fresh 77W but will still have the old F. And the new F will debut on the A380 but have the old J. Ugh.
 
flylondon
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 3:14 pm

Quoting fallap (Reply 9):
2-3-2 layout. Nothing to see here, I'll continue my business at real 5-star airlines, such as QR and EY.

Because 2-2-2 on QR 777/A340/A330 is such a "5 star experience"?
 
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fallap
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 3:22 pm

Quoting flylondon (Reply 12):
Because 2-2-2 on QR 777/A340/A330 is such a "5 star experience"?

Exactly, a middle-seat has no business at business class.
 
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Stitch
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 3:28 pm

Quoting fallap (Reply 13):
Exactly, a middle-seat has no business at business class.

When it's three seats right next to each other, as with Emirates current product, I agree.

But looking at Japan Airlines Sky Suite, the middle looks to be the best seat in the cabin.
 
migair54
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 3:47 pm

They just announced this again a couple of days after QR announce that they will launch a new super J seat in November and new routes in Berlin. Direct answer like EK did with AKL??

Quoting qf002 (Reply 4):
2-3-2 might mean 1-1-1/1-2-1 in a staggered configuration which would be industry-leading.

I am not sure but it could be a good solution for direct aisle access and more privacy, I think they will do something with the seats to give them more privacy, because in my opinion is not a great seat right now, but as long as they keep getting very high load factors why to change anything?? it seems like people is happy and they still select EK over other options, but for me the business in the A380 is way much better than in the B77W and not only for the bar.
 
sq_ek_freak
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 3:48 pm

Quoting Atlflyer (Reply 11):

Interesting enough it seems the new J will debut on the factory fresh 77W but will still have the old F. And the new F will debut on the A380 but have the old J. Ugh.

But A380 J is completely flat and all seats have aisle access?
 
Armodeen
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 4:53 pm

Quoting A35J (Reply 5):


It could be the 2-3-2 as per the Japan Airlines configuration. Still offers the industry standard direct aisle access for all.

This. I can't see them putting in a new but still terrible product. Their current 777 J offering is a joke.
 
roseflyer
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 5:10 pm

Quoting Armodeen (Reply 17):

This. I can't see them putting in a new but still terrible product. Their current 777 J offering is a joke.

Well if they make the 777 business class seat too good, very few will buy first class. High quality flat business class seats often destroy the market for first class. Emirates has something special on the A380 just like Etihad does on their A380, but as far as the 777s go, if they put in a leading business class they are going to have problems with first class.
 
TR
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 5:13 pm

If you read the article in Australian Business Traveller linked above, it seems that window and middle seats won't have direct aisle access. So most likely just a redesign of current product with some extra inches between rows to allow the seat to go fully horizontal. I don't expect much revolusion here and the golden bling is not something that I admire anyway. Seems that Emirates has its focus on First Class and volume in Economy, not in Business.
 
cedarjet
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 5:28 pm

Emirates business class is a gamble unless you're on the A380. But they are the most inconsistent airline out there, different products on different 777s, and the A330 / A340 is just a complete joke. They excuse it as a "regional product" but they fly five hour sectors (or more). And the regional product line is BS anyway cos they send A380s on plenty of short sectors with flat beds and suites in F. If DXB-KWI isn't regional, I don't know what is. I am sure the new product will just add another layer of confusion and random chance and ultimately disappointment. Avoid avoid avoid.

Quoting A35J (Reply 5):
It could be the 2-3-2 as per the Japan Airlines configuration. Still offers the industry standard direct aisle access for all.

Koreanair have this too, I flew it recently on the 777-300ER from ICN to LHR and it absolutely blew my mind. The best J seat I've ever experienced. Will go out of my way to experience this again.
 
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Stitch
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 5:41 pm

Quoting roseflyer (Reply 18):
Well if they make the 777 business class seat too good, very few will buy first class. High quality flat business class seats often destroy the market for first class. Emirates has something special on the A380 just like Etihad does on their A380, but as far as the 777s go, if they put in a leading business class they are going to have problems with first class.

Emirates seems to be addressing that by significantly improving the First Class hard product, as well. Reports say it will be going to a fully enclosed suite product like Singapore's R-Class on the A380.

There are also the ground side benefits of traveling First Class over Business Class, as well, such as private car shuttle to and from the plane, private checkin areas, superior lounge facilities and catering, escorted security lane access, and such.
 
pasu129
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 11:43 pm

What I do not get is that why would ANY airlines design a seat that blocks windows when window views are at a premium? See below.


View Large View Medium
Click here for bigger photo!

Photo © KSK
View Large View Medium
Click here for bigger photo!

Photo © Sam Chui

 
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Stitch
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 03, 2016 11:53 pm

Quoting pasu129 (Reply 22):
What I do not get is that why would ANY airlines design a seat that blocks windows when window views are at a premium?

I've been in the NH "First Square" and being able to look out the single window was fine. Especially considering most of my flight was over water and a fair bit of it was at night so there was precious little to see, anyway.  
 
Gasman
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RE: Emirates To Announce New J Seat At ITB Berlin

Fri Mar 04, 2016 7:58 pm

So 2-3-2 is to remain. Unbelievable.

On the whole I like EK's product, but I will not pay J class money to travel 2-3-2 on a 777. Shame, because I was looking forward to being able to book EK J without first making sure I was getting an A380.
 
aviationaware
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RE: Emirates To Announce New J Seat At ITB Berlin

Sat Mar 05, 2016 6:34 am

An evolution of the current seat is quite simply NOT enough at this point anymore.
 
parapente
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RE: Emirates To Announce New J Seat At ITB Berlin

Sat Mar 05, 2016 7:50 am

That JAL layout is really clever.I would be surprised if Mr Clark did not follow it.I guess we will see.I cannot think what more a business traveller would want from a cubicle such as the JAL offering.Its got private access,privacy,and a lie flat bed.
Who makes this system and which other airlines have adopted it?
 
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Qatara340
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RE: Emirates To Announce New J Seat At ITB Berlin

Sat Mar 05, 2016 7:53 am

What a disappointment really! I expected the new J seats to be revolutionary rather than a petty makeover. Adding lipstick to a pig won't make it pretty.

Anyways, I still have hope for Emirates; we will see.
 
Gasman
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RE: Emirates To Announce New J Seat At ITB Berlin

Sat Mar 05, 2016 8:15 am

Quoting aviationaware (Reply 25):
An evolution of the current seat is quite simply NOT enough at this point anymore.

It is as long as pax will pay for it, unfortunately. But I won't be one of them.
 
sandyb123
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RE: Emirates To Announce New J Seat At ITB Berlin

Sat Mar 05, 2016 2:28 pm

Technically speaking EK A380 J is 2-4-2 so they might bring something more akin to the 777 fleet which is woefully behind the times now.

Will be interested to see if there is any upgrade to the cabin architecture too. The sidewalls etc are quite dingy, in my opinion.

Sandyb123
 
EI121
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 9:45 am

 
qf002
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 9:56 am

Would have been vaguely impressive ten years ago.
 
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kasimir
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 10:22 am

I have expected much more from EK (something like the JAL seat concept)... This is "just" a facelift to the existing product!
 
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KarelXWB
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 10:49 am

 
 
migair54
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 10:55 am

It does look better than the current one but I am not very impress.

Quoting kasimir (Reply 32):
I have expected much more from EK (something like the JAL seat concept)... This is "just" a facelift to the existing product!

Exactly. nothing new or revolutionary, the Business seat in the middle is still terrible. At least with that new seat the sleeping position will be better than with the old one.

I hope we can see more pics and videos soon.
 
smi0006
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 10:57 am

Maybe I'm not that picky, but I don't need all asile access. You would still have room around that seat to move if the person next to you is eating, and if sleeping there is the space where the console comes out to stand. And nice to talk to your partner at the end of the day.

I'm more offended by the gold and ugly woodgrain- all money no class! Much prefer the subdued tones of QR,LX, QF.

At the end of the day EK will know what their customers are willing to pay for. This is a big investment even for EK and they will have the feedback that their customers are willing to pay for this. I prefer the look of these seats to those on the A380, much more open, less cubicle.
 
ahmetdouas
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 11:52 am

Quoting roseflyer (Reply 18):

yes of course that's why some airlines don't even bother with first class = )
 
smi0006
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 2:35 pm

Quoting roseflyer (Reply 18):
Well if they make the 777 business class seat too good, very few will buy first class. High quality flat business class seats often destroy the market for first class. Emirates has something special on the A380 just like Etihad does on their A380, but as far as the 777s go, if they put in a leading business class they are going to have problems with first class.

I think you've hit the nail on the head. EK can command a proper first class price for a proper first class, so why canabalise this market? And they can offer a good business class at a good price also. Just a different market.
 
UAEflyer
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 7:33 pm

The new ( faceliffted ) seats are designed by the luxury brand Mercedes Benz, if you noticed the seats are similar to the one fitted in the S class.
 
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seahawk
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 7:39 pm

I must say I hate the 3 large screens directly next to each other. If you have the middle seat and the persons on your side use the screens you can forget sleeping without a sleeping mask even in a dimmed cabin. I would rather have a smaller screen, that is allowing you a bit more privacy.
 
zkncj
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 7:57 pm

2-3-2 in Business Class? what was EK thinking, its like they are stuck in 1999 when it comes to the 77W product.
 
slinky09
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 8:12 pm

Very unimpressive compared to some others, even the newer American J cabins look more spacious, more private, and more accessible. I too dislike the big adjacent screens which will give off a lot of light and disturbance if all you want is to relax or read. Not a differentiator to justify wanting to fly on EK's 777s in J I'm afraid, only their prices sometimes are.
 
MaverickM11
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 8:57 pm

Quoting smi0006 (Reply 38):
I think you've hit the nail on the head. EK can command a proper first class price for a proper first class, so why canabalise this market? And they can offer a good business class at a good price also. Just a different market.

I don't think there's really any evidence of that.

Quoting zkncj (Reply 41):

2-3-2 in Business Class? what was EK thinking, its like they are stuck in 1999 when it comes to the 77W product.

They're probably thinking the revenue they get from J is not worth spending more or reducing seats, and EK is the most profitable of the ME3 by a long shot, possibly because they don't spend money on things that don't give them a return
 
sandyb123
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 10:08 pm

Some more photos from ITB Berlin.



However some 'rationalisation' will take place before this seat goes into service, including weight savings in the wood and chrome of the tables.

Nice to see the product refreshed, but wasn't a big change. Footstool is good and apparently more foot space will be created. I asked about the new F suite but nobody at the EK stand knew anything about it!?

Sandyb123
 
sandyb123
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 10:11 pm

Sorry don't know why these images aren't showing. This website is so antiquated it's unreal.

Sandyb123
 
pasu129
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 11:17 pm

Sad airline as big as EK doesn't set innovative standards like SQ does on their J, or AA on their F, or even JL on their staggered J...

Can't wait for the long rumored new BA J on A350.
 
lewis
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RE: Emirates To Announce New J Seat At ITB Berlin

Wed Mar 09, 2016 11:40 pm

Quoting smi0006 (Reply 36):

Maybe I'm not that picky, but I don't need all asile access. You would still have room around that seat to move if the person next to you is eating, and if sleeping there is the space where the console comes out to stand. And nice to talk to your partner at the end of the day.

If both your partners are sleeping and are lying full flat, good luck getting to the bathroom without disturbing (or being disturbed if you are in the aisle seat sleeping). That is the only thing I disliked about the AF J seat on the A380. I was literally stuck for two hours with my bladder almost bursting just because the task of going to the bathroom would involve waking up the person next to me or performing aerobatic maneuvers in the middle of a very dark cabin. Not ideal for a premium flying experience.
 
wingflex744
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 10, 2016 4:07 pm

So as reported on AusBT Emirates will not be retrofitting this "new" JCL seat on their existing 777 fleet...given the already huge amount of active 777 there will be a loooooong time when the 2 JCL seats versions will be offered...
 
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Qatara340
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RE: Emirates To Announce New J Seat At ITB Berlin

Thu Mar 10, 2016 5:49 pm

Quoting wingflex744 (Reply 48):
So as reported on AusBT Emirates will not be retrofitting this "new" JCL seat on their existing 777 fleet...given the already huge amount of active 777 there will be a loooooong time when the 2 JCL seats versions will be offered...

They are already very similar. Passengers would not notice! Just add a footstool in the end, and voila you get the "new" evolutionary seat.

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