|Quoting MaxxFlyer (Reply 50):|
This would make zero sense. I don't know how many a/c still need painting. I'd say a lot. If they are thinking of changing why waste $$$ to redo the entire fleet, then change it again? Like it or not, this is easily the most recognizable liveries flying.
I agree that its sticks out from all of the Eurowhite/mostly white liveries. But then, Hughes Air West with their yellow planes and purple trim stuck out like sore thumbs on airport ramps.
When the last livery was introduced in the late 60s/early 70s, the only issue was the lack of the eagle between the AA
. Other than that, most people thought that the lightning bolt was a bit dated.
And, let's remember that the lightning bolt was revised about the time that the 727s started to arrive. The font was changed slightly. The orange rudder was replaced with a red circle with the AA
and eagle inside. That livery lasted only 5 or 6 years.
As I said, take pilot gossip for what it's worth.
|Quoting cosyr (Reply 52):|
I don't know if it is their intention, but I like that they seem to be cleaning house before introducing a new long term brand. Then they can say, "Look again, we're new, we're better, we're not the old CO or UA you remember!"
Don't put the badge before the change, like Chrysler saying we're all new with a new logo and brand and the same old cars...
It's a common practice in the business world to change the branding during or after a trip through Chapter 11. If you look at livery changes in the last 25 years or so, a number of them took place during of after Chapter 11. This includes Trans World, Delta, United, and Continental.
By the same token, AA
was due for an overhaul of the brand. The livery had been introduced in the late 60s or early 70s. I don't think the uniforms had been changed much since the late 1990s. AA
had been putting off refurbishing gate space because of financial woes.
So, with the Chapter 11 exit in sight, it made sense to start the rebranding.