321neo
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EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 8:50 pm

Pretty in-depth demonstration of the new J class seat here! Looks well but still 7-abreast!

https://www.youtube.com/watch?v=54OwG9CCziY
 
sandyb123
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 9:18 pm

Nice. Saw this at ITB Berlin. The final product will be 'lighter' with a lot of the chrome replaced by plastic. The tray table for example was very heavy.

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adamblang
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 9:36 pm

Taste is subjective but good god that's tacky.
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na
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 9:51 pm

Quoting adamblang (Reply 2):
Taste is subjective but good god that's tacky.

I agree with you. I dont like the seats. Diamond seat stitches may look good in dark brown in a sporty Bentley, but in a plane it does look aquired. Also the colours, with the golden touches, do appear more like a beauty salon for the newly rich rather.
 
gilesdavies
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 9:52 pm

An opportunity for Emirates to bring their Business Class product on par with the competition who also flies the 777 and instead continue to be far behind, and show no signs of improving...

Seven abreast in Business Class is a joke and those seats look so narrow! If I was blocked in the middle I would not be impressed... Its shocking how business class varies from 4-7 abreast on the 777, depending on who you fly with.

It seems to be the North American carriers like Air Canada and American who are leading the way with space on this aircrat type with 4 abreast. You also have airlines like Air New Zealand, whose Premium Economy is 6 abreast!

I think the walnut and cream, with a hint of gold look gaudy and old fashioned. Then when the seat reclines you seem entombed in that cramped space, between the privacy partitions.
 
coolian2
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 10:02 pm

All things considered, it's not as OTT as other EK premium cabins.
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lostsound
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 10:10 pm

Quoting na (Reply 3):
I agree with you. I dont like the seats. Diamond seat stitches may look good in dark brown in a sporty Bentley, but in a plane it does look aquired. Also the colours, with the golden touches, do appear more like a beauty salon for the newly rich rather.

I actually think the seats look great. What's truly garish is the bright wood which just not go with that colour palette. I will never be a fan of the wood EK uses on their seats.
 
SonomaFlyer
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 10:16 pm

To be honest, I don't really care about the quilting of the seat or the rather garish touches. I care a great deal about aisle access on flights which run up to 16 hrs from cities like SFO, LAX, SEA and DFW.

I doubt they'd be previewing this layout if they were not confident it would be accepted by J class clients but if I have a choice between all aisle access and stuck-in-the-middle for 16 hrs, I'll take the less dense layout.

It will be interesting to see how the market accepts the new layout given airlines like AA and DL are finally doing a bit of work up front with all-aisle access.
 
hiflyeras
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 10:25 pm

Middle seat? How the heck do I get out to use the lav if both my neighbors are in full recline? There's no way I'd book this.
 
OldAeroGuy
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 10:37 pm

Quoting HiflyerAS (Reply 8):
Middle seat? How the heck do I get out to use the lav if both my neighbors are in full recline?

Wouldn't you have the same issue with a window seat at 6ab?
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Qantas744er
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 10:37 pm

Quoting SonomaFlyer (Reply 7):
SFO, LAX

Both of these are on the A388 and will remain so.

DFW upgauges to A388 on 01SEP16, while IAH downgauges to B77W on 01JUL16.
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Armodeen
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 11:20 pm

I would never book this either. It might be styled on a sports car but it's flipping crap, so stop trying to sell it like its the dogs whatsits.

Funny how many second rate airlines have better J products.
 
hiflyeras
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 11:38 pm

Quoting OldAeroGuy (Reply 9):
Wouldn't you have the same issue with a window seat at 6ab?

Yes, another reason to not book a flight with this seat. Staggered seats are the way to go...everyone has aisle access.
 
gilesdavies
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RE: EK New 777 Biz Class Seat Demonstration

Thu Apr 28, 2016 11:56 pm

Quoting Armodeen (Reply 11):
Funny how many second rate airlines have better J products.

Its been a long time, since Emirates were ever first a rate airline!

Sure they have gimmicks like a bar, showers and "suites", but the bread and butter classes have for ages been sub-par, when it comes to personal space and comfort.

The problem is they are innovators in the industry and only a matter of time other airlines follow with this and see the money signs, and look to seven abreast in business class on the 777...
 
MaverickM11
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 1:13 am

Quoting gilesdavies (Reply 4):

An opportunity for Emirates to bring their Business Class product on par with the competition who also flies the 777 and instead continue to be far behind, and show no signs of improving...

And yet EK is the only one of the ME3 making money....imagine that 
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Prinair
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 3:37 am

Not impressed.

I'm sure the flight attendant performing the demo is a very nice person but her accent and voice were annoying.
PRINAIR - Puerto Rico International Airlines
 
crownvic
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 5:29 am

The question still remains. In today's world of C Class being better than yesterday's F Class, why would EK retain 7 abreast seating? I really do not get this and it makes zero sense to me.
 
zkncj
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 5:37 am

Quoting gilesdavies (Reply 4):
It seems to be the North American carriers like Air Canada and American who are leading the way with space on this aircrat type with 4 abreast. You also have airlines like Air New Zealand, whose Premium Economy is 6 abreast!

Agreed as much as some people hate the heron bond styled layouts, it still comes out the best for providing direct isle access.
 
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77west
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 6:27 am

That walnut though... reminds me of some old guys BMW from 10 years ago. Look at the BA cabin colours, much more elegant.
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TYCOON
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 9:42 am

Quoting gilesdavies (Reply 4):
Seven abreast in Business Class is a joke and those seats look so narrow! If I was blocked in the middle I would not be impressed... Its shocking how business class varies from 4-7 abreast on the 777, depending on who you fly with.

Or 8 across in business class on BA 777s!!
 
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seahawk
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 9:50 am

Who cares about colours, but what is an absolute no go is the placement of the screens. If the person next to you has the screen turned on you get the light right in your face, which means sleeping without a mask might be a problem.
 
BrianDromey
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 9:50 am

Quoting TYCOON (Reply 19):
Or 8 across in business class on BA 777s!!

It's not eight abreast. It's really four abreast, just like the herringbone configurations. Seat width and privacy are comparable. Isle access is much less and the storage is limited, but it's not an eight abreast layout, unlike this EK seat which is true 7 abreast.
 
TYCOON
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 9:53 am

I've flown BA's B777 and it feels very 8-across... very narrow and narrower and less spacious feel than the herringbone 4 across.... No comparison, so in my book BA is 8 across, sorry!
 
jah718
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 10:19 am

I am so confused. How can EK continue to get away with 7 across when so many airlines are now on 4 across? It just doesn't make sense to me....
 
tonystan
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 11:56 am

Quoting BrianDromey (Reply 21):

Trust me it's 8 abreast. But I disagree with people when they say it's not spacious as it really is. No seat area impeding on any of your floor plan. You just don't feel claustrophobic on a BA CW seat.

And I'd much rather be climbing out over the feet of an aisle passenger from a window/inside seat on a BA plane this retro EK one.
My views are my own and do not reflect any other person or organisation.
 
Lentini2001
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 11:58 am

Does / will the fridge actually chill your drinks??
 
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tjcab
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 12:07 pm

Quoting jah718 (Reply 23):
I am so confused. How can EK continue to get away with 7 across when so many airlines are now on 4 across? It just doesn't make sense to me....

While i agree that the 7-across is not ideal (and i think they had/have 7 also on their a330's), I't called opportunity cost and fleet standardization.

Quoting 77west (Reply 18):
That walnut though... reminds me of some old guys BMW from 10 years ago. Look at the BA cabin colours, much more elegant.

again, that would be personal taste. enough people like it and that's all that matters. One person's or culture's opinion of good taste (or luxury) differs vastly from another's. Delta's cabins, i think, look like a bland dental office. KLM.s new Business class (again, my personal opinion) looks like a bland IKEA living room. For many, flying is not a daily event so why not add some bling   ?

Now, all else being equal, its definitely an improvement. IMO of course. Generally, then vibe i get on this site is that people just like to hate on EK, while others can do no wrong.
 
toneale
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 12:07 pm

Yuck....middle seat would be a nightmare, not to mention that the screen of your neighbors would be impacting the dark in your seat area. Give me AA J class on the 777 any day.
 
planewasted
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 2:08 pm

Quoting toneale (Reply 27):
Yuck....middle seat would be a nightmare

Yeah, really. You don't fly much in economy right? 

I think the seat seems to be OK, but not super. Looks better than BAs, worse than QRs.
 
rbavfan
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 2:17 pm

Quoting na (Reply 3):
North American carriers like Air Canada and American who are leading the way with space on this aircrat type with 4 abreast.

Yes by going 10x in coach. After all who cares about "those people" when your sitting in a overdone supper comfy seat. You don't have to suffer the squeeze.
 
ahmetdouas
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 2:33 pm

Quoting rbavfan (Reply 29):

To be honest i don't see how going from 9x to 10x in coach changes much. i just make sure i book a window seat and its still 2 seats next to me whether it is 9x or 10x! (i guess i am skinny lol)
 
qantas747
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 3:05 pm

I am warming to this approach in J from EK. Couple of things to consider here; EK still have first class in the vast majority of these flights. With most other airlines reducing/eliminating F, EK persists with F and as such do not require a Business/First type product.
If people want the exclusivity and privacy, then they book F, otherwise, a flat-bed J seat will do the trick for most.

EK also seem to have many more op-ups than other airlines, so having the extra J seating when Y gets oversold for their regular travellers must be useful. Op-ups will rarely be disappointed with 7 abreast!

They've doen the numbers and they still sell their current angled lie flats well so if it aint broke, why fix it?
 
321neo
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 3:35 pm

Quoting gilesdavies (Reply 4):
Seven abreast in Business Class is a joke and those seats look so narrow! If I was blocked in the middle I would not be impressed... Its shocking how business class varies from 4-7 abreast on the 777, depending on who you fly with.

It seems to be the North American carriers like Air Canada and American who are leading the way with space on this aircrat type with 4 abreast. You also have airlines like Air New Zealand, whose Premium Economy is 6 abreast!

Perhaps its this 7-abreast J and 10-abreast Y cabin which allows EK to operate routes which airlines such as NZ, AC, AA et al can not make economical with their more comfortable interiors - and consequently force passengers to made an additional connection via their hubs!
 
shankly
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 3:51 pm

Come on Emirates, not nearly enough gold!!

And why continue to put the charger sockets deep in the side wall so that your cables get eaten by the seat mechanism?

Its appropriate this new 777 interior is being linked to a sports car interior. Sports cars and 777's share noisy interiors

Would love to see the colour of those seats after 2 years in service
L1011 - P F M
 
MaverickM11
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 3:56 pm

Quoting jah718 (Reply 23):
I am so confused. How can EK continue to get away with 7 across when so many airlines are now on 4 across? It just doesn't make sense to me....

Easy. They know what drives value for their airline and where an investment provides a return. Big aisle access seats in J do not provide that return. The ME3's business is centered on cheap traffic so why bother with big fancy premium seats passengers aren't paying for on average?
E pur si muove -Galileo
 
pasu129
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 4:41 pm

Quoting TYCOON (Reply 19):
Or 8 across in business class on BA 777s

I think you're referring to UA 772s

When it comes to business class innovations, I would have to say Asian airlines have most innovative seat designs. VS once pioneered with herringbone design with their Upper Class. However, that design also led to unable to look out window while seated, without breaking your neck! Then comes reversed herringbone design first seen on CX, soon adopted by other carriers, AA, AF, AY, BR, CI to name a few.

Then there's SQ business class.

I'm lucky enough to have tried AA, BA, CX, SQ, and UA's business class, though SQ's business class seem to give you most personal area at your seat, I find that is too claustrophobic with high seat backs in front of and around you, and bed conversion is still an operation to me. Personally, I prefer AA/CX's business class seat, with optimum personal space, being able to have direct aisle access with every business class seat, yet private enough knowing your seatmates are not looking over your shoulders on what you are watching, since their seats are angled away from you, on top of that the monitor screen can be stow away when you just want to look out the window.

Just my   
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AA777223
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 4:44 pm

I have to admit, I'm a bit torn here. I fly UA (and some her JV partners NH, LH and AC, who are generally superior) most frequently. I have flown J on many other carriers, of course, but 8 times out of 10, its UA.

I am fortunate that my flights usually end up being the CO 2-2-2 seat, which I actually find quite comfortable. I am also a customer who doesn't even mind the 2-4-2 on pmUA that much, because there is one thing that is most important to me - LIE FLAT. That is all I really care about. I don't need tons of width (though a 9 abreast 787 or 10 abreast 777 starts to push my limit in Y), and most J class seats are fine to me. I usually only get up about 2 times on a 12-15 hour flight, so I just wait til my neighbor arises or I ask before they go to sleep. I usually ere on the side of prefering the availability of more bookable and upgradable seats in J (as long as they're lie flat), at the expense of a bit of personal space. I realize this puts me in the minority.

In the vein of that, I applaud EK for finally coming out with a lie flat J product for something other than the A380. I find that angled foolishness simply insane for what is billed as a world class airline that flies one of, if not the, highest number of LH and ULH flights in the world. They desperately needed a lie flat seat for more than just the 8-12 seats per plane that Jennifer Aniston books on the commercials. J passengers expect lie flat, especially when any US, AUS and some Asian customers (read: big biz markets) will be flying a minimum of 12, but usually up to 15+ hours to get to DXB.

That having been said, most J passengers are not like me, in that they no longer just expect lie flat. They also expect all aisle access, even if it is a small passage to slip through. For an airline that everyone non-avgeek I know swoons over, I simply do not understand how an airline that pioneered 10 abreast 777 Y, and still uses angled flat J seats on a huge majority of this fleet engenders this ultra premium image. They are consistently rated one of the top 10 airlines in the world by respected publications that judge such things, and their hard product is so far behind.

I suppose, at the end of the day, I, personally, would find this satisfactory, but I realize my primary criteria is lower than others (hell I survive UA regularly - you have to keep your expectations low).

I just gotta hand it to the EK marketing people who continue to convince the public who don't know better (and many seasoned flyers who should) that they are the cutting edge of aviation luxury. Hats off to them, and I wish them luck with this product. I don't find it as tacky as everyone else, though I do think about five flights in all those light surfaces will be scuffed to all hell. Those seats are gonna look dirty!
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gatibosgru
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 4:45 pm

2 x 3 x 2, pass ¬¬

Looks nice nonetheless.
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civetfive
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 5:02 pm

While I assumed they would remain 7-abreast, I'm a bit surprised they didn't utilize a staggered 7 like JL. Seems like a missed opportunity.
 
GatorClark
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 5:21 pm

Quoting adamblang (Reply 2):
Taste is subjective but good god that's tacky.

While I can't say I disagree, to me this seems to echo the tastes of the current generation of America's super-rich-and-love-to-flaunt-it.

Quoting OldAeroGuy (Reply 9):
Middle seat? How the heck do I get out to use the lav if both my neighbors are in full recline? There's no way I'd book this.

I dont ever get the opportunity to travel in business or first, but I can see where people who are paying top dollar would find issue with this. I sure wouldnt want to climb over somebody's bed while they sleep and I would want it done to me either..

Quoting crownvic (Reply 16):
Not impressed.

I'm sure the flight attendant performing the demo is a very nice person but her accent and voice were annoying.

Agreed.. And what is with the (Silk scarf maybe?) coming off her hat? I mean I know the middle east has a thing for women's heads being covered and covered a certain way but good God what is up with that? Reminds me of one of the characters from Return of the Jedi. (Disclaimer: My wife is of Assyrian descent and even she said thats ugly.. Please dont take this as bashing ME culture..)
 
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DarkSnowyNight
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RE: EK New 777 Biz Class Seat Demonstration

Fri Apr 29, 2016 7:12 pm

Quoting shankly (Reply 33):

Would love to see the colour of those seats after 2 years in service

Probably the same. Seat covers get changed a lot. It's really all the polished metal that will take on a bit of age.
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pasu129
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RE: EK New 777 Biz Class Seat Demonstration

Sat Apr 30, 2016 12:55 am

Quoting GatorClark (Reply 39):
And what is with the (Silk scarf maybe?) coming off her hat? I mean I know the middle east has a thing for women's heads being covered and covered a certain way but good God what is up with that?

That is part of EK's uniform for their female flight attendants, as much as red blazers on CX's female flight attendants and sarongs on SQ's female flight attendants. If you do not like it, just be glad you don't have to wear it for work.

I, however, found that is part of their airline's culture and should celebrate to the full extend.
Viva Las Vegas
 
chiawei
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RE: EK New 777 Biz Class Seat Demonstration

Sat Apr 30, 2016 4:16 pm

Quoting gilesdavies (Reply 4):

It seems to be the North American carriers like Air Canada and American who are leading the way with space on this aircrat type with 4 abreast. You also have airlines like Air New Zealand, whose Premium Economy is 6 abreast!

Sorry- SQ, EVA, CX...... host of others are the one leading the way with 4 abreast J class. AC and American were just follower.
 
Armodeen
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RE: EK New 777 Biz Class Seat Demonstration

Sat Apr 30, 2016 11:56 pm

Quoting MaverickM11 (Reply 34):
The ME3's business is centered on cheap traffic so why bother with big fancy premium seats passengers aren't paying for on average?

This is true in Y but not in J, at least for EK. It is very rare to get super cheap deals in J on EK, unlike QR, EY, BA etc.
 
N1120A
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RE: EK New 777 Biz Class Seat Demonstration

Sun May 01, 2016 12:00 am

The configuration is terrible. I do like the minibar concept.
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aviationaware
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RE: EK New 777 Biz Class Seat Demonstration

Mon May 02, 2016 7:21 am

http://aviationsquad.com/emirates-re...als-details-new-777-business-seat/

Scathing review of this seating concept by highly respected John Walton.

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