Newest Delta Safety Demo

fanoftristars · Fri Jun 03, 2016 12:15 pm

It's about time the "Safety's" goes away. This is clean and fresh:
http://news.delta.com/new-safety-vid...features-delta-people-around-world

fanoftristars · Fri Jun 03, 2016 12:20 pm

Looks like it features the newly "remodeled" 757.

From the website:
"Delta debuted an on-board safety video June 1 that highlights the airline’s global presence.

The video features 14 Delta pilots and flights attendants representing different countries and languages as the stars of the video, helping to drive the perception that Delta is a global brand. Cabin lighting and graphics throughout the video position Delta as innovative, while safety, as always, remains the focus.

Delta launched a series of safety videos beginning in late 2012 meant to grab the attention of even the most seasoned travelers by using pop culture references, surprises and guest appearances – all to communicate important safety messages. To sustain this approach, the airline has created "evergreen" safety videos such as the global-themed one that will rotate among the pop-culture flavored videos."

Polot · Fri Jun 03, 2016 12:40 pm

Interesting sound mixing...I'm pretty sure the music was louder than some of the speakers. Now put it on an actual plane with the sound of engines starting, people talking etc and half of them will be incomprehensible.

[Edited 2016-06-03 05:45:34]

DocLightning · Fri Jun 03, 2016 12:52 pm

*snore*

I stopped listening halfway through. Their funny ones are more effective.

sq_ek_freak · Fri Jun 03, 2016 12:55 pm

Feel like they could have shown more of their crew from countries like Korea, Philippines, France, Italy and others!

But I like the global vibe they went for.

upstatedave · Fri Jun 03, 2016 1:01 pm

They certainly couldn't let United be the airline peddling their global reach in safety videos. This contrast between this video and prior is so stark it really makes me question how they're trying to reposition their brand. They've publicly stated they wanted to be more "human", they couldn't do it in a more bland way in this video by simply having talking heads.

B747forever · Fri Jun 03, 2016 1:07 pm

A lot of the "funny" safety videos can be tiring after a couple of flights. I prefer a simple and to the point safety video like this one.

Thomaas · Fri Jun 03, 2016 1:10 pm

Delta's image seriously lacks warmth. Everything is blue and cold.

N415XJ · Fri Jun 03, 2016 1:16 pm

Quoting B747forever (Reply 6):
A lot of the "funny" safety videos can be tiring after a couple of flights. I prefer a simple and to the point safety video like this one.

Quoting DocLightning (Reply 3):
Their funny ones are more effective.

Honestly, I'm torn. After a while Delta's joke videos can get annoying, and the "internet' one was especially bad. But, I remember flying when they were playing their '80s month' one, and many people seated around me were watching it attentively, smiling, laughing along with the jokes, etc. This one is just a video with talking heads telling you what to do, just like every other safety video ever and I can't imagine anyone paying special attention to it.

But then again, maybe it's a futile exercise. I'm sure people watching the special joke videos remember the jokes more than the actual content. It would be interesting to see an experiment where two groups were shown different videos, then had to perform emergency actions to see which video makes people retains more information.

A332DTW · Fri Jun 03, 2016 6:35 pm

I like the music, the graphics are a bit "iMovie" however. Overall, a nice refresh.

When the flight crew's name and country of origin were displayed, the waving graphic reminded me of wavy gravy.

EA CO AS · Fri Jun 03, 2016 9:21 pm

Quoting fanoftristars (Thread starter):
This is clean and fresh

Meh; bring back Katherine Lee!

northwestEWR · Fri Jun 03, 2016 9:23 pm

Thank god. The screaming goat was horrific. The childish "funny" videos weren't professional and don't work with the current Delta branding.

So glad I won't have to listen to that crap next time I'm flying.

RyanairGuru · Fri Jun 03, 2016 9:39 pm

Goodness that was dull. Normally I don't mind a straight faced non-laughing demonstration, but what with the name and nationality of every speaker it was like this was supposed to still be light and personal. It definitely failed.

And I agree with other posters, the music is far to loud and I could barely hear some of the speakers sitting in a quiet room so there is no way that it will come over in an aircraft cabin.

AWACSooner · Fri Jun 03, 2016 10:18 pm

Hated the most recent one...but glad Deltalina is no longer on the videos.

B747forever · Fri Jun 03, 2016 10:23 pm

Quoting AWACSooner (Reply 13):
but glad Deltalina is no longer on the videos.

May I ask why? She is really famous for all those safety videos she has been in.

EA CO AS · Fri Jun 03, 2016 11:06 pm

Quoting AWACSooner (Reply 13):
glad Deltalina is no longer on the videos

Blasphemy! Bring her back!

caleb1 · Fri Jun 03, 2016 11:13 pm

I like it. Straightforward and to the point. No bells or whistles, just a very clear and concise production. Very efficient. Way to go DL.

B747forever · Fri Jun 03, 2016 11:40 pm

Quoting EA CO AS (Reply 15):
Blasphemy! Bring her back!

The way she talks and wiggles her finger will never get old.

11725Flyer · Fri Jun 03, 2016 11:45 pm

I liked it. It's amazing how these once boring videos have become an important marketing tool.

EA CO AS · Sat Jun 04, 2016 12:00 am

Quoting B747forever (Reply 17):

Quoting EA CO AS (Reply 15):
Blasphemy! Bring her back!

The way she talks and wiggles her finger will never get old.

Agreed; I can watch that woman over and over again....

AWACSooner · Sat Jun 04, 2016 12:39 am

Quoting B747forever (Reply 14):
May I ask why? She is really famous for all those safety videos she has been in.

I understand humor...but I personally thought her videos were unprofessional as hell.

Quoting EA CO AS (Reply 15):
Blasphemy! Bring her back!

If there was a "disrespected users" list for posting that picture

Prost · Sat Jun 04, 2016 2:04 am

The problem with the finger wave:

Quote:
simply pointing with the index finger at something or someone can be offensive in many cultures. It is considered a very rude thing to do in China, Japan, Indonesia, Latin America, and many other countries. In Europe, it’s thought of as impolite, and in many African countries the index finger is used only for pointing at inanimate objects, never at people. It’s best to use an open hand with all your fingers together when you need to point at something or someone.

http://www.huffingtonpost.com/gayle-...s-cultural-gestures_b_3437653.html

And yes, I've had customers mention the finger wave to me.

aloha73g · Sat Jun 04, 2016 2:16 am

Quoting caleb1 (Reply 16):
I like it. Straightforward and to the point. No bells or whistles, just a very clear and concise production. Very efficient. Way to go DL.

I also like it. Particularly how they highlight/outline various objects to emphasize visually the information that is being conveyed.

Aloha!

flyguy89 · Sat Jun 04, 2016 4:17 am

Call me a humorless a-hole, but I was never a fan of this fad "funny" safety videos. I appreciate professionalism first and foremost from the airlines I fly, and didn't mind a little cheekiness here and there (a la the first finger-wag in DL's videos), but it just got out of hand. They were/are all trying so hard to make them go viral, but I'd honestly prefer they'd take all that production money they spend on the videos and invest it in something more meaningful. I also agree they start to get insufferable when you have to watch them 2+ times.

[Edited 2016-06-03 21:20:29]

UALFAson · Sat Jun 04, 2016 5:03 am

Wow, it's very...blue.

And not to hijack the thread, but are those the "new" DL FA uniforms?! They look terrible, especially the 3-button suit jacket on the men! 2002 called and they want their fashion disaster back.

uberflieger · Sat Jun 04, 2016 6:08 am

At some point through the video I just wanted to cover my ears with both hands and scream 'stop it already'! What a horribly produced safety demonstration. The amateurish sound mixing drowning out some really lovely, but not professionally trained voices. The rapid succession of very different ways of speaking, that never lets the audience get comfortable with one. The uninspired script, all of them planted lifelessly in the same spot, all of them hands crossed in front of them like Chinese terracotta soldiers. OK, I'm ranting.

gatibosgru · Sat Jun 04, 2016 7:43 am

I know Raphael, the Brazilian guy. Overall pretty boring though.

factsonly · Sat Jun 04, 2016 11:20 am

DL's latest safety video now also screened on its latest A333 delivery - N828NW TLS-ATL - 02 June 2016.

http://www.flightradar24.com/data/aircraft/n828nw

factsonly · Sat Jun 04, 2016 11:32 am

And will this safety video be shown on this special DL journey:

From Cyprus to the USA on Boeing 777-232(ER) N863DA - 04 June 2016:

http://www.flightradar24.com/DAL469A/9eabf5c

fpetrutiu · Sat Jun 04, 2016 11:45 am

Quoting Polot (Reply 2):

Interesting sound mixing...I'm pretty sure the music was louder than some of the speakers. Now put it on an actual plane with the sound of engines starting, people talking etc and half of them will be incomprehensible.

Agreed. Very poor job on the audio.

DTWPurserBoy · Sat Jun 04, 2016 1:04 pm

Deltalina was professional and amusing. She also is one of the toughest instructors at the Delta Flight Attendant Training Center--tough, but always fair. Seemed like I always got her for my door drills.

We have one instructor that still makes me laugh. I was requalifying on the B757 door and when I was done she said "Now honey, I KNOW you just moved with such lightening speed to turn on those emergency lights and I just missed it. Isn't that what happened?" I said "Uh yes--the adrenaline just kicks in and you go into automatic mode." Say she "That is just what I thought happened." She could have busted my butt on that door much to my embarrassment in front of my friends and colleagues. I really did think I had turned the lights on but maybe I was in such a hurry I didn't press the button hard enough.

Aeri28 · Sat Jun 04, 2016 2:42 pm

Not really a fan, I kept waiting for an American to show up lol, (it is a US airline). I do understand the desire to portray a global image, and certainly could see this on an international flight, but to be honest, if this is going to play on a 757 on the Jacksonville to Nashville run, it's message is going to be a bit lost. Some of the people speaking left me straining a tad to understand. I can see some Snuffy Smith saying "what the.... ?".

rwsea · Sun Jun 05, 2016 4:09 pm

To me this doesn't really portray a global image, it just shows that DL has a diverse workforce. They don't even fly to Romania anymore and barely fly to Sweden. If they really wanted to show a global reach I would have expected people from the Netherlands and France, given the scale of DL's operations there. Also, agree that you can barely hear many of the different speakers.

Minor pet peeve, why does the FA at the beginning of all the DL safety videos say "OK!" before they start the announcement? Seems a bit dumb.

Regardless, I kind of like the change from the silly videos over the last couple years. Have they gotten rid of the stupid CEO message before the video? That's the one thing I'd really love to see go.

kgaiflyer · Sun Jun 05, 2016 5:34 pm

Quoting UALFAson (Reply 24):
Wow, it's very...blue.

And the sound mixing is off - at least when I viewed it.

Voices drop off, and you need to keep increasing the volume.

If you're going to put gray uniforms against a gray-blue background, why not just shoot in B & W?

klkla · Sun Jun 05, 2016 7:39 pm

The 'comedy' safety videos were cute when they first came out but had become annoying. I like the change.

northwestEWR · Sun Jun 05, 2016 7:49 pm

Quoting klkla (Reply 34):
The 'comedy' safety videos were cute when they first came out but had become annoying. I like the change.

I don't particularly like the new video but it's a definite improvement over the screaming goat and terrible puns.

rta · Sun Jun 05, 2016 8:43 pm

The background music is too loud; I can barely hear what some people are saying. I can only imagine how much will be intelligible during a pushback/engine start.

I know Delta is trying to highlight their global presence, and while I underappreciated it before, United did a much better job at that in their safety videos.

I do like the straightforwardness, but something intelligible would be great.
http://www.youtube.com/watch?v=ef_-WkKT0z8

DocLightning · Sun Jun 05, 2016 8:49 pm

Quoting N415XJ (Reply 8):

Honestly, I'm torn. After a while Delta's joke videos can get annoying, and the "internet' one was especially bad.

That's humor. Different tastes.

There's a bit of Talmudic wisdom: "A lesson taught with humor is a lesson retained." People pay attention when they are amused. Even if it's annoying amusement. Sometimes even just some "WTF" thrown in can get people to keep watching to see what happens next.

slider · Sun Jun 05, 2016 10:10 pm

Quoting AWACSooner (Reply 13):
Hated the most recent one...but glad Deltalina is no longer on the videos.

Quoting EA CO AS (Reply 15):
Blasphemy! Bring her back!

Quoting B747forever (Reply 17):
The way she talks and wiggles her finger will never get old.

Oh I love me some Deltalina!!

delta747tlv · Sun Jun 05, 2016 10:43 pm

Quoting Aeri28 (Reply 31):
I kept waiting for an American to show up

Like this one?

lightsaber · Mon Jun 06, 2016 1:20 am

Quoting Polot (Reply 2):
Interesting sound mixing...

The sound mix put me to sleep. I couldn't watch the whole thing. I won't in flight even though I know it is important...

Quoting DocLightning (Reply 3):

*snore*

I stopped listening halfway through. Their funny ones are more effective.

I liked this DL safety video:
https://www.youtube.com/watch?v=kfFHn6DxvEg

Still a 757-200, so the 757 fanboys should be happy and it was worth watching for the 'visual imagery.'

Lightsaber

FredrikHAD · Mon Jun 06, 2016 7:35 pm

Quoting Prost (Reply 21):
Quote:
simply pointing with the index finger at something or someone can be offensive in many cultures. It is considered a very rude thing to do in China, Japan, Indonesia, Latin America, and many other countries. In Europe, it’s thought of as impolite, and in many African countries...

You americans always generalize. Europe is actually slightly larger than the US and its historical heritage means that cultural differences are vast therein. In Sweden, I've never heard anyone say it's impolite to use the index finger to point at someone, even if it may be considered somewhat rude to point at someone in general. Other countries in Europe, or cultural regions for that matter, may have different customs.

/Fredrik

atct · Mon Jun 06, 2016 7:46 pm

I find the new video boring and something which I will tune out as soon as the flight attendant hits play.

atct
former flight attendant

laxmia · Mon Jun 06, 2016 8:39 pm

Quoting fpetrutiu (Reply 29):
Quoting Polot (Reply 2):

Interesting sound mixing...I'm pretty sure the music was louder than some of the speakers. Now put it on an actual plane with the sound of engines starting, people talking etc and half of them will be incomprehensible.

Agreed. Very poor job on the audio.

Onboard my first DL flight since they launched this today and can confirm the sound mixing of this online version is not the same as what actually plays on the plane. It's easy to hear the voiceover on the plane (even with the crappy 763A speakers). I think someone on the DL PR team may have posted the wrong version to the website.

DTWPurserBoy · Tue Jun 07, 2016 6:03 pm

Quoting klkla (Reply 34):
The 'comedy' safety videos were cute when they first came out but had become annoying. I like the change.

I cannot agree more. One of my pet peeves are flight attendants that think the safety demo or the PA is their first step as stand up comedians (listen up WN). A little something to catch their attention but it is still a serious subject.

I am glad that airlines are regularly changing the demo videos as they used to hang around for years. At least this way they stay fresh, especially for the frequent flyers.

DeltaRules · Tue Jun 07, 2016 9:09 pm

Dull. At least people seemed to pay attention to the ones they'd been showing, as I've heard occasional laughs in response to some of the gimmicks. It's United's Safety Is Global, only the crews are the multicultural part as opposed to the scenery.

Also, am I the only one more smitten with Lisa (thank you, Pop Up Video parody safety video, for making me look creepy by knowing her name) than Deltalina?

global1 · Tue Jun 07, 2016 10:32 pm

The new Delta uniforms have not been unveiled. Those who have seen it are very impressed. Expectations from Zac Posen are high.

We'll see, but I have a feeling they are going to knock one out of the ballpark
Test wearing will begin sometime this fall.

I still consider the current uniform to be classy and the best of the major US airlines

[Edited 2016-06-07 16:08:23]

redflyer · Tue Jun 07, 2016 11:24 pm

First, I'm glad the "Safety's" are gone. I think they had the longest run of any of their humor videos and I was ready to blow the exit hatch if I had to listen to one more. I have to say, I think this new one is the most professional safety video I've ever seen. I don't find it in the least boring or bland and find it to be quite refreshing, actually.

Now, if anyone wants to talk about bad safety videos, let's start with VS'. I have no idea how that thing could pass as a safety video. But I'll leave that one for another thread.

USAirALB · Wed Jun 08, 2016 12:01 am

Glad they got rid of the cheesy-comical safety demos; now if only UA can get rid of theirs. Part of me is kind of taken back to the old CO videos with Gordon Bethune where the FAs would speak and it would have their name and base listed next to them.

Indy · Wed Jun 08, 2016 12:37 am

OMG that video was painfully bad. I love the funny ones. They were entertaining and usually kept people interested. This new video will put people to sleep and lose a majority of the passengers just seconds in. Time to put this one in the trash bin and try again.

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