BENAir01
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 2:56 am

2Holer4Longhaul wrote:
Joon, AF's new "LCC". The name means NOTHING.

Actually its getting at the french word jeune, which means young aka their target audience. And they couldn't use name an airline "young".
I agree though that they could have been more creative or interesting.
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Wacker1000
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 2:59 am

1) Phuket Air (no seriously - phu-ket!)
2) City Airways and City Airline (for the South Park fans)
 
rbavfan
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:00 am

2Holer4Longhaul wrote:
Joon, AF's new "LCC". The name means NOTHING.



So it describes the service you get for the low fare?
 
marcfranc
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:02 am

Asia Atlantic Airlines! Thailand/Japan's answer to Virgin Atlantic? The airline claims the reason of such naming is because "it wants to take the Pan-Asian Airline out of the Pacific..." Really?
 
Yflyer
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:07 am

No mention of Ted yet (Unless I missed it in my quick skimming of the thread)? That was at least as bad if not worse than Song. (Edit: nevermind, I see Ted has in fact been mentioned)

And I will third or whatever Jet Airways. That's about the closest there is to a generic airline name.
Last edited by Yflyer on Sun Jul 30, 2017 3:08 am, edited 1 time in total.
 
matubsa
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:09 am

pbody wrote:
FlyBondi, a new carrier in South America somewhere, a damn long way from Bondi Beach in Australia!


It's one of the new and yet to take off LCC in Argentina. And "bondi" is not related to Oz, bondi is slang for bus in Argentina.
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longhauler
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:11 am

Yflyer wrote:
No mention of Ted yet (Unless I missed it in my quick skimming of the thread)? That was at least as bad if not worse than Song. (Edit: nevermind, I see Ted has in fact been mentioned)

It was brilliantly marketed as "Ted, a part of UniTED".
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BasilFawlty
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:20 am

By the far the most stupid one in my view: S7 Airlines.
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TWA772LR
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:22 am

Wacker1000 wrote:
2) City Airways and City Airline (for the South Park fans)

Doesn't City Wok do their catering?
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gregn21
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:47 am

I honestly don't know if anyone remembers this, but USA 3000 was pretty damn bad. . .
 
F27500
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:53 am

longhauler wrote:
Jazz, Tango, Rouge, Air Canada Express, etc., silly as they may appear, were all so named as the name is bilingual. In fact Trans-Canada Air Lines was officially changed to Air Canada as it was bilingual. (TCA used the unofficial "Air Canada" for years in French Marketing.)

Language laws are very strict in Quebec. Not only must everything be in both languages, but French must always be more prominent. It's just easier to use a bilingual brand.


"ROUGE" is bilingual?
 
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Carp12c
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 4:00 am

Wacker1000 wrote:
1) Phuket Air (no seriously - phu-ket!)


Have you ever heard of a city in Thailand called Phuket? If not, then it might interest you to know that Phuket Air is/was based in Phuket, at least when it was a scheduled airline... It now specializes in ACMI services.
 
Capt.Fantastic
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 4:02 am

I always thought Presidential and Independence Air were silly names for airlines, even if they were based in DC.

A few other silly airline names:
Jet's Go
Ted
Peach
Mango
Kiwi
 
F27500
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 4:16 am

Capt.Fantastic wrote:
I always thought Presidential and Independence Air were silly names for airlines, even if they were based in DC.

A few other silly airline names:
Jet's Go
Ted
Peach
Mango
Kiwi



I never realized so many airlines were named after fruit! ... The minute I see "WatermelonAir" ... or "Air Kumquat", i'm done! LOL
 
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Boeing778X
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 4:18 am

I'm not so sure about Scoot, it seems adolescent.

Would have loved to be at the meeting where the name "Ted" was chosen.
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maortega15
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 4:38 am

When I was a kid, I got confused with China Airlines (ROC) with Air China (PRC)

I'm sure there are others out there who still get confused by the two.
 
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 4:46 am

Boeing778X wrote:
I'm not so sure about Scoot, it seems adolescent.

Would have loved to be at the meeting where the name "Ted" was chosen.


Scoot is good: let's scoot off to XYZ. It's fresh, memorable and different. Like Mango.
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rajincajun01
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 4:58 am

FlyWho was a terrible proposed London-based carrier offering flights to the US. Got sued by JetBlue for the similar name.

American Trans Air didn't exactly roll off the tongue. Later became ATA Airlines.

Air Gumbo was a proposed New Orleans-based carrier. Wanted to offer hot gumbo on every flight.

Don't think I've seen PEOPLExpress mentioned yet shockingly.

Boutique Air deserves a mention as well.
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 5:08 am

2Holer4Longhaul wrote:
Joon, AF's new "LCC". The name means NOTHING.


It sounds like jeune - which befits its target audience of young millenials.
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2Holer4Longhaul
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 5:19 am

TheFlyingDisk wrote:
2Holer4Longhaul wrote:
Joon, AF's new "LCC". The name means NOTHING.


It sounds like jeune - which befits its target audience of young millenials.

AF said that it's a hard J, so it doesn't actually sound like jeune. At least, that's according to CrankyFlier
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 5:20 am

[email protected] wrote:
Boeing778X wrote:
I'm not so sure about Scoot, it seems adolescent.

Would have loved to be at the meeting where the name "Ted" was chosen.


Scoot is good: let's scoot off to XYZ. It's fresh, memorable and different. Like Mango.


Mango is kind of cool.

It seems like verbs make good airline names.
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coolian2
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:05 am

F27500 wrote:
longhauler wrote:
Jazz, Tango, Rouge, Air Canada Express, etc., silly as they may appear, were all so named as the name is bilingual. In fact Trans-Canada Air Lines was officially changed to Air Canada as it was bilingual. (TCA used the unofficial "Air Canada" for years in French Marketing.)

Language laws are very strict in Quebec. Not only must everything be in both languages, but French must always be more prominent. It's just easier to use a bilingual brand.


"ROUGE" is bilingual?

It's a French word, non?
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:23 am

I've already been flamed for this one, but almost all region-specific airline names out there. Limits the possibility for growth it would seem! Southwest seems to be the obvious outlier in that theory, though with Alaska's (which isn't even based in Alaska?) growth along the west coast I'd like to see them justify flying the eskimo between SFO and LGA for example...

The arguments of "it's a legacy carrier so it won't change" don't make sense to me either.
 
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intotheair
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:28 am

I'm pretty sure they already changed the name, but before they started operations, one of those new Canadian ULCCs was named "Jet Naked."

I really wish they stuck with that if only for the limitless jokes that it would have provided.
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:28 am

Jet Airways, Wideroe, viva aerobus, scoot, tuiFly, Joon (worst ever!)
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Bavd
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:34 am

longhauler wrote:
Language laws are very strict in Quebec. Not only must everything be in both languages, but French must always be more prominent.


So that is where the air France / KLM problem lies...... Bien sure!

P.S. I am still waiting for the first LCC to be named Squeeze.
Last edited by Bavd on Sun Jul 30, 2017 6:45 am, edited 3 times in total.
 
Bavd
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:34 am

longhauler wrote:
Language laws are very strict in Quebec. Not only must everything be in both languages, but French must always be more prominent.


So that is where the air France / KLM problem lies...... Bien sure!

P.S. I am still waiting for the first LCC to be named Squeeze.
 
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:37 am

K I N G F I S H E R ...
 
skywaymanaz
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 6:59 am

There was the fake LCC airline within an airline called Jack in the short lived TV series The Loop. A clueless marketing VP enthusiastic for the brand boasted you can Jack it to Miami! I know it wasn't real but makes as much sense as some of these airline names.
 
groundbird
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 7:07 am

Trump/Trump Shuttle
 
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conaly
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 7:18 am

Former "Deutsche BA" sounded always quite stupid to me. Translated and without abbreviation it means "German British Airways". Later they just firmed up as "dba", which isn't that much better.
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 7:26 am

Long time (talking a decade) lurker but first time poster. And I can't believe I'm bringing this up for my first post, but remember Air Gumbo from a few years back, the pipe-dream Louisiana airline that planned to serve hot bowls of gumbo on every flight? Although not real (yet, lol), I thought this to be one of the worst names for an airline. www.airgumbo.com But if I have to go with a real airline, I'd have to fourth or fifth Ted. What a lackluster, uninspiring name for an airline, especially for serving hip and fun vacation destinations... unless your name is Ted, in which case I think it's fantastic.
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dstc47
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 7:31 am

What about the German carrier Bin Air?

Just as well that they were in the night package market as a first class flight with Bin Air might be a hard sell.
 
coolian2
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 7:33 am

seat1a wrote:
K I N G F I S H E R ...

I'd drink to that though.
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FlyRow
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 7:37 am

aemoreira1981 wrote:
F27500 wrote:
The topic about Key Lime Air that was started here the other day got me to thinking about all the other badly named or branded carriers out there.

Key Lime Air (really stupid .. that's a fruit or a pie .. not an airline name) is definitely up there for me ... but so are:

- Delta SONG ... that never made any sense to me ... plus that big green sperm design on the side of the plane ... what was the logic?

- BMI Baby .. just too cutesy and silly

- Air Canada JAZZ ... how and when has "jazz" music ever been associated with Canada. .. or the TANGO, for that matter (another of their divisions)

- WOW Air .. seriously dumb name .. to say nothing of the hideous pink and purple livery. Nothing even suggests Iceland.


Seems like a dignified approach hasn't really been much of an issue for several years now .. any other names you folks wanna add to the list ?


Air Canada Jazz was named such because the major Air Canada regional operator is Jazz Aviation (and until 2011, the exclusive one). bmibaby was the LCC division of British Midland International. (The real story is why bmi regional doesn't go fully to bmi.)

As for airlines like Darwin Airlines, that's now Adria Airways Switzerland. Likewise, Jetarfly (calllsign Beauty) is now TUI Belgium. But what about Arkefly (now TUI Netherlands)? Or Jet2.com?

As for WOW air, not really a problem. SCAT does have a negative connotation, but it generally goes under Sunday Airlines now. Also, Virgin Australia when it was called Virgin Blue only had one plane painted blue.


Jet2, makes sence, our fares are low, you can jet too.. "fly too"..
Bit cheesy but not bad.

Arkefly is named after the dutch travel operator Arkefly. Which i suppose is a family name and a dutch household brand. Named tui know of course, where doen tui stem from?
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skywaymanaz
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 8:20 am

conaly wrote:
Former "Deutsche BA" sounded always quite stupid to me. Translated and without abbreviation it means "German British Airways". Later they just firmed up as "dba", which isn't that much better.


BA bought a 49% stake in a Munich airline and I guess putting the BA brand on it was more important to their marketing department. It might have made more sense in the Cold War if that amount of ownership qualified as a British airline for passenger flights in the Berlin air corridors. Perhaps they still thought there was value in the association. At least BA didn't rename Iberia as España BA.
 
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 8:36 am

Precision Air, based in Tanzania (a subsidiary/affiliate of KQ). Not sure why they would call an airline "Precision."
Jazeera Airways, based in Kuwait, always struck me as slightly odd. Jazeera in Arabic means "island", and Kuwait is definitely not an island. The word can also refer to "peninsula" in this context the Arabian Peninsula where Kuwait is located, but also an archaic explanation. Not to mention Al Jazeera, the (in)famous Qatar-based news network.
 
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 9:26 am

I witnessed the creation of Song from behind the scenes, both the name and livery. I can honestly say that there was far less thought and strategy put into it than one would think and what would be considered normal. Only one person at Landor (that I know of) who LOVED what was done for Song and that was the head CD on the project. The rest of us hated it. There was better work on the table than the final design- the sperm. First, it was supposed to be a fun way to depict point to point travel. There was a tiny dot on the tail of the sperm that swooped to the big dot. (I hope the CD I'm referring to is not reading this) but nobody wanted to hurt his feelings by pooping all over his design internally. It was selected mostly because the key stakeholders thought it looked fun. Also, originally the brief was there would be no reference to the mother brand: Delta. Originally they wanted it to seem as if it was a sole start up. It was only just before it went out the door were we directed to add "Delta" as the flight numbers were going to blow the cover and start with DL. Passengers may have purchased a Delta ticket and then found themselves on an acid green sperm colored (or hot pink) airplane. It confused the s**t out of people. Which is why I thought United's TED was smarter branding (although it too failed)
Please allow me to state something very true: when BAD work is done it's more the client's fault than the agency's. Conversely, when something FABULOUS is launched, again the client should get more of the credit than the agency. After all, it is the client who ultimately approves the final name and design- AND often after they have dumbed down the design by committee requests for changes to the often better original design presented. As David Ogilvy famously said "clients get what they deserve"
As for women: YES INDEED that was a major influencer in the decision making. Research had proven that 8 out of 10 times it was the "Female head of household" that went online and planned and bought the tickets for the family vacation.
But believe it or not: this is 100% true: nobody saw the SPERM until after the first Song 757 went into service and the complaints and jokes in the media started coming in!!!
It was a serious pity. Such a great opportunity to do great design was squandered.
As for silly names: while I "get it" and the intent is good, I'm still trying hard to like "Polaris". But it is successful to one degree: everybody knows about "Polaris". Even those who don't fly United. They may not exactly understand it, or exactly what it is, but it has cut through the clutter and stuck. That's not easy nowadays.
Last edited by VC10er on Sun Jul 30, 2017 9:40 am, edited 2 times in total.
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VSMUT
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 9:30 am

seat55a wrote:
Darwin Airline perhaps means something reasonable to its Swiss owners but I think Darwin Award every time I see the name.


It was called Darwin because of their stated ability to adapt and change according to the market, a bit like Darwins theory of evolution. Strange, but that's the official reason.

flyboy_se wrote:
Etihad Regional was odd in my opinion. Would be fine if they were based in AUH, but being based in Switzerland it never made sense to me. Now they are changing name to Adria Airways Switzerland... I mean that is a mouthful, and also again Adria brings thoughts to Adriatic Sea, not to a landlocked alpine country.


I think it was Etihads long-term plan to use Etihad Regional as the regional operator for their european franchises. Eventually, assuming everything had gone the way they wanted, you would most likely have seen Etihad Regional operating the Dash 8s and ATRs for Alitalia, Air Serbia and Air Berlin. At one point, Etihad looked like they were going to integrate those three much more into the Etihad brand, so it made pretty good sense.

Darwin has a pretty strong presence in northern Italy (it's a Lugano based airline after all), so the ties between them and Slovenia aren't too far fetched. Perhaps Adria wants to use Darwin to expand into Italy.
 
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lugie
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 9:45 am

aemoreira1981 wrote:
AntonioMartin wrote:
Super80Fan wrote:
Level is a stupid name, not sure what IAG was thinking.

As in "upper" Level perhaps?


I always thought that LEVEL was a play on LEBL, the ICAO code for Barcelona-El Prat Airport, its home base.


Wow I haven't thought about it that way yet. But it would make quite a lot of sense since in Spanish the V is pronounced like a very soft "B" so a Spaniard would actually pronounce LEVEL much closer to "Lebel" than the English word.

But in general I think that most of the names/brandings for LCC subsidiaries of legacies have been rather bad - Song, Level (The exception would be if they had really planned the wordplay like this - I'd call that genius), Joon and so on.

Then again I wouldn't exactly know better brand identities for either of them, but I also don't work in marketing.
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Markie73
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 9:47 am

How about MyTravel LITE?, a short lived Low Cost Carrier set up by My Travel Airways in the early 2000's.
 
EricAY05
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 10:21 am

VivaAerobus when they were all-Boeing. I know, it's Aerobus, not Airbus, but still.

I think Ted was great name, kind of half the service of UniTed for half the price. My gf still makes fun of that name though.

All Nippon Airways is horrible, since there are other airlines in Japan.

Darwin, as mentioned, is pretty bad for someone outside of that region. Charles Darwin comes to mind and the name just seems totally illogical. Just like Einstein Air or Luther Air would be.
 
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 11:34 am

Why on earth would a potential customer from Texas or Illinois or Massachusetts ever think to look at Alaska Airlines when planning travel to, say, Florida or Mexico?


Why would a passenger ever think to look at Southwest Airlines when planning to fly from Pittsburgh to Baltimore? Most people book tickets on online travel sites, where airfare results are displayed ordered by price, and it doesn't matter whether the name of the airline they're flying seems geographically out of place. People generally don't look for prices on specific airlines; they let the online aggregators do it for them.
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alexrg
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 11:43 am

Doesn't City Wok do their catering?

Unfortunately, no. In 2007 the airline replaced them with City Sushi after becoming fed up with longstanding production problems.
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 11:52 am

directorguy wrote:
Precision Air, based in Tanzania (a subsidiary/affiliate of KQ). Not sure why they would call an airline "Precision."


Because their main competitor (Air Total Confusion) was anything but precise when it came to departing and arriving on time. Precisionair was the alternative that would provide Tanzania with a long-waited precise airline you could trust.
 
don0245
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 12:34 pm

SCOOT!
 
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longhauler
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 12:53 pm

F27500 wrote:

"ROUGE" is bilingual?

Yes.

A lot of words have their origins in other languages.
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eastafspot
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Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 2:25 pm

Jubba Airways - they are not even flying to the South Sudanese capital, let alone based at Juba...
Fly with Air Burundi, Air Tanzania, Golden Wings Aviation, Kenya Airways, RwandAir and Uganda Airlines...Jumuiya ya Afrika mashariki !
 
yycdel
Posts: 145
Joined: Sun Nov 23, 2014 11:14 pm

Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 2:49 pm

longhauler wrote:
Jazz, Tango, Rouge, Air Canada Express, etc., silly as they may appear, were all so named as the name is bilingual. In fact Trans-Canada Air Lines was officially changed to Air Canada as it was bilingual. (TCA used the unofficial "Air Canada" for years in French Marketing.)

Language laws are very strict in Quebec. Not only must everything be in both languages, but French must always be more prominent. It's just easier to use a bilingual brand.


Jazz, Tango and Express aren't bad. Rouge is weird though

Rules like these shouldn't apply to names though.... Name is a name
Names shouldn't be translated or need to be bilingual

Rule should only apply to service being bilingual from Quebec routes.

Isn't Air Canada required to provide bilingual service on routes like YVR-LAX or YYC-YEG? That's ridiculous
 
CF-CPI
Posts: 1448
Joined: Sat Nov 18, 2000 12:54 am

Re: Badly Named (Or Branded) Airlines.

Sun Jul 30, 2017 3:41 pm

Turdus Airways? Missed that one. It pays to run names past an international committee these days.

With apologies to you readers, this reminds me of Delsey airlines (updated name for VG, out of Brussels). I was waiting for them to start a low cost subsidiary called Charmin.

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