That's my point. He won't be around forever at Moxy either. His head in the clouds dreams don't sit well with shareholders. It especially doesn't work at an ULCC.
Who cares? That's for down the line a decade or so. For now, we have a new airline with new opportunities offering more choices in a consumer-friendly manner providing jobs to people who want to work there and transportation to people who want to fly them.
What's the problem? JetBlue has evolved, not gone under.
So tell us how he plans to provide a luxury travel experience yet compete with the ULCC's on price. The math just doesn't work and that has always been Neelman's problem. The employees are not going to work for smiles and your vendors will not take a hug as payment. You can't be top tier and cheap. You have to pick one.
Actually... No. legacy coach is competing with the ultra low-cost carriers anyway.
Back of the plane is ULCC with the tight seat pitch. then a more premium coach say JetBlue like for few rows. The front of the plane would be business class seats. Mixie is looking to reconfigure the aircraft quickly so that they can change based on seasonal trends.
By using the app to ensure customers know what they are buying, different markets are served.
Just as Delta has basic economy to first class, so will Moxie. Moxie just assumes more dynamic changes.
Neeleman has kept good employee morale in the past at LCCs, so it is possible.
Luxury is the seat and amenities. JetBlue showed Mint has a market. But also that too many coach were cheap, so they are evolving by adding cheap seats.
The market is barbelling (going low and high). Premium demand wants flights at preferred times. ULCCs are back them in. By using a small, but incredibly economical aircraft, the price point is achieved.
You can do both if the airline clearly differentiates. I've flown Delta in first and basic economy. Very different price points. To me, the airlines are doing a poor job selling the different fare buckets.
I see an opportunity. In particular, opening up p2p as G4 and NK do. But do it with a smile. Do it with incredibly dynamic route allocation. Think G4 meets U2.
Winter is coming.