Topic Author
Posts: 532
Joined: Sun Nov 04, 2018 4:18 am

Was merging Song back into Delta the right move?

Thu Feb 07, 2019 12:43 pm

Some folks on here may vividly remember the days of Song, which was notable in introducing many of the products that were later incorporated back into mainline Delta. The thing I still don't understand even today is that if the plan was to experiment with new ideas all long, why didn't they test it on Delta to begin with? They undertook the expense of creating an entirely new airline under Delta only to fold it back in merely a few years later. It seems like a wasted expense to me, and I don't really see what part of bringing ideas from Song required shutting it down. Song was pretty popular and it wasn't losing money so there doesn't appear to be any reason why Delta would want to rubbish it other than the fact that it would allow them to reduce the size of their workforce unless I'm missing something.
Posts: 10976
Joined: Tue Oct 12, 2004 4:19 pm

Re: Was merging Song back into Delta the right move?

Thu Feb 07, 2019 5:17 pm

some light reading enjoyment: ... rline.html

"It was a great learning experience," Mr. Grinstein said in an interview yesterday, "and it gave us the chance to test ideas and to bring them over."
if assumptions could fly, would be the world's busiest airport
User avatar
Posts: 959
Joined: Thu Apr 12, 2012 4:20 am

Re: Was merging Song back into Delta the right move?

Sat Feb 09, 2019 1:57 am

The added expense of those Kate Spade uniforms, a sub-fleet of 757’s, and the Song-related branding across select airports are no longer necessary because Delta offers a range of inflight products and services that cater to a wider passenger demographic. Based on what is on offer today, it would be an unwise/excessive cost for Delta Air Lines to maintain the Song (and Delta Express) brand. The limitations of maintaining a sub-fleet is another factor. You couldn’t send a Florida-based Delta Express 737-200 plane as a last-minute equipment sub for an Atlanta-La Guardia L1011 flight without pissing off some Delta First and Delta Business Class passengers, no? Imagine the feeling of displeasure when a passenger booked himself in the Businesselite Cabin on a 764 but then a Song 757 shows up at his departure gate, because a spare Delta 757 with a First Class Cabin was thousands of miles away; just saying.
Korean Air | Excellence in Flight.

Who is online

Users browsing this forum: LGAviation and 24 guests

Popular Searches On

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos