micstatic
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American livery. Dated?

Wed Feb 20, 2019 9:22 pm

Today while traveling I found myself thinking about Americans paint scheme. I’ll admit I’ve never grown to like this livery. It seems gimmicky and like one that can’t possibly stand the test of time. While I didn’t mind the deltaflot livery, it reminds me of that but even more extreme. Anybody else thinking in another decade we won’t have this livery anymore?
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Fex180
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Re: American livery. Dated?

Wed Feb 20, 2019 9:27 pm

They just finished repainting their fleet in late 2017. I doubt they will be keen on doing it again any time soon.
 
sw733
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Re: American livery. Dated?

Wed Feb 20, 2019 9:28 pm

I like it...
 
RTNOBLE
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Re: American livery. Dated?

Wed Feb 20, 2019 9:31 pm

I hated the livery when it came out, but since then it has grown on me immensely. Immediately recognizable and well layered throughout all their branding. Let it stay.
 
Cointrin330
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Re: American livery. Dated?

Wed Feb 20, 2019 9:34 pm

The metallic paint is actually pretty nice and the font and logo, though not very imaginative, work. The tail is definitely a problem.
 
IPFreely
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Re: American livery. Dated?

Wed Feb 20, 2019 9:38 pm

AA’s polished aluminum was iconic. Anything that followed it was going to look bad in comparison.
 
C010T3
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Re: American livery. Dated?

Wed Feb 20, 2019 9:38 pm

I actually like the livery, because I try not to isolate it to the aircraft. If you look at it from another perspective on how it interacts with its sorroundings and much impacting how the livery seems when seen collectively in their hubs.
 
SXDFC
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Re: American livery. Dated?

Wed Feb 20, 2019 9:39 pm

IMHO if they ever decide to change anything, it will be the tail. It would be nice if they took the eagle logo in front of the titles, and placed it on the tail instead of the flag. I’d imagine some of their planes will be due for a repaint soon.
 
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casinterest
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Re: American livery. Dated?

Wed Feb 20, 2019 9:40 pm

They couldn't continue the aluminum with the new composites, so they needed a new livery. This one is good. Actually looked really good on AA174 climbing out through the mist last night.

United is the worst scheme going right now.
Where ever you go, there you are.
 
winginit
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Re: American livery. Dated?

Wed Feb 20, 2019 9:48 pm

micstatic wrote:
Anybody else thinking in another decade we won’t have this livery anymore?


This is US Airways management team that we're talking about here. They're not going to spend a nickel to change a paint scheme unless they have no choice.

So long as the aesthetic of the airplane isn't to the detriment of safety perception, liveries only matter to employees and enthusiasts. Parker said as much outright back when AA was having the old-livery new-livery employee vote ordeal.
Last edited by winginit on Wed Feb 20, 2019 9:50 pm, edited 1 time in total.
 
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gunsontheroof
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Re: American livery. Dated?

Wed Feb 20, 2019 9:49 pm

I've never been crazy about it (absolutely hated it when it first came out), but I have to admit, it's one of those liveries that looks a lot better when seen up close/in person. It's never going to be a classic in my book, but it's still it's still better that Unitedental.
Picked a hell of a week to quit sniffing glue.
 
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Veigar
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Re: American livery. Dated?

Wed Feb 20, 2019 9:50 pm

The old livery wouldn't work on airplanes like the 787 so they had to change it.
 
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cathay747
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Re: American livery. Dated?

Wed Feb 20, 2019 9:52 pm

It's finally grown on me...with the exception of killing-off the Eagle and replacing it with that stupid new symbol, which I can't even remember what they call it. The Eagle was truly iconic and timeless and should have been worked in. And sadly have to agree about the bare metal...with composites the way of the future, it just couldn't be sustained any longer.
Try a Little VC-10derness
 
KICT
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Re: American livery. Dated?

Wed Feb 20, 2019 9:52 pm

I still think it's hideous.
People are saying. Believe me.
 
SESGDL
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Re: American livery. Dated?

Wed Feb 20, 2019 9:54 pm

Ugliest US airline livery IMHO, even NK is better.

Jeremy
 
micstatic
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Re: American livery. Dated?

Wed Feb 20, 2019 9:57 pm

I agree United is the worst. I agree that the font and grey is ok. But the tail is hideous. To me the paint scheme looks like a vacation low fare airline. Not a global airline
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ozark1
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Re: American livery. Dated?

Wed Feb 20, 2019 10:00 pm

How funny, I think the only thing with a slight bit of class is the tail. The rest of the scheme is cheap and nauseating, logo included. Perhaps if they had painted the large AMERICAN in a dark blue instead of a faded black that makes the grey fuselage even more boring. It's a hideous scheme, but I highly doubt anything will be done about it.
 
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MalcolmInTheMoM
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Re: American livery. Dated?

Wed Feb 20, 2019 10:05 pm

OK, this is (strangely) an unpopular opinion on this website, but I really enjoy the new livery and the flag tail is perhaps my favorite part. From an objective standpoint, it is not dated when compared to the current trends in branding. United on the other hand....

When this new livery came out I was disappointed because AA is my favorite airline and the silver bird look was so iconic, but when you see the two together, the previous livery looks *incredibly* dated. The flag tail is bright and in motion, with optimistic and patriotic colors. The image of a bunch of AA planes parked at a terminal is epic.
 
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Continental767
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Re: American livery. Dated?

Wed Feb 20, 2019 10:08 pm

I think it looks pretty good. It's not dated at all and the detailing on the tail is a nice touch. I saw an American 777 at Heathrow and I thought it was great. It's instantly recognizable (not as much as the AA was but oh well) and patriotic.
Indianapolis.
 
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itripreport
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Re: American livery. Dated?

Wed Feb 20, 2019 10:09 pm

Guys, don't forget that the Deltaflot livery only lasted around 7 years.
Or the Interim livery for that, which only lasted for 3 years

Although, I don't see this happening with American's livery soon, but I do doubt that It'll last as long as AA's chrome livery
 
AWACSooner
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Re: American livery. Dated?

Wed Feb 20, 2019 10:18 pm

KICT wrote:
I still think it's hideous.

This

A 5th grader could've done a better job than whomever came up with that craptastic livery
 
dfdubflyer
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Re: American livery. Dated?

Wed Feb 20, 2019 10:26 pm

I think one of the big disconnects about that livery is about where you live. I think it looks absolutely gorgeous at DFW with our bright Texas sun and blue skies (and when you see dozens of them in a row) versus a gray place like New York in the winter.
 
global2
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Re: American livery. Dated?

Wed Feb 20, 2019 10:31 pm

Cointrin330 wrote:
The metallic paint is actually pretty nice and the font and logo, though not very imaginative, work. The tail is definitely a problem.


While I, like many others, miss the scissor-wing Eagle logo, I have to say the metallic paint is distinctive, and a huge relief from the monotonous sea of Eurowhite that is used on everybody else's livery. And love it or hate it, the tail design is unmistakably American even from ten miles away. I think UA is in dire need of a change way before AA.
 
afcjets
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Re: American livery. Dated?

Wed Feb 20, 2019 10:36 pm

dfdubflyer wrote:
I think one of the big disconnects about that livery is about where you live. I think it looks absolutely gorgeous at DFW with our bright Texas sun and blue skies (and when you see dozens of them in a row) versus a gray place like New York in the winter.


It actually looks great at CLT because it blends nicely with the terminal, especially the view from the moving sidewalks between B and C where you see them all lined up. I don't think it looks nice with the DFW terminal as a backdrop though. The other one looked much better. Then again that tram above the jetways ruined the way DFW looks.
 
deebee278
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Re: American livery. Dated?

Wed Feb 20, 2019 10:37 pm

I'm OK with the current AA livery until you get to the tail...too much. I wish they would have kept the old tail logo in one form or another. I even like the seagull peeking from behind the shower curtain, aka the new corporate logo.
 
Austin787
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Re: American livery. Dated?

Wed Feb 20, 2019 10:40 pm

I would prefer the American title be above the windows. The windows create the appearance of gaps in the letters the way American is painted now.
 
cedarjet
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Re: American livery. Dated?

Wed Feb 20, 2019 10:44 pm

AA’s fuselage is OK but the tail is awful. (United is also awful. Don’t mind Delta.)
dfdubflyer wrote:
I think one of the big disconnects about that livery is about where you live. I think it looks absolutely gorgeous at DFW with our bright Texas sun and blue skies (and when you see dozens of them in a row) versus a gray place like New York in the winter.

Sorry I think that’s ridiculous, every livery looks better in bright sunshine than gloomy low light.
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OzarkD9S
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Re: American livery. Dated?

Wed Feb 20, 2019 10:49 pm

Its grown on me I must admit. It looks good when a bunch of tails are lined up at a concourse. I'm not crazy about the abstract Eagle thingy but at least its still an Eagle, sorta. Not as iconic as the previous livery but certainly more modern. At least it isn't another Eurowhite atrocity.
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airzona11
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Re: American livery. Dated?

Wed Feb 20, 2019 11:12 pm

I am a big fan. AA and DL have the best looking fleeting IMHO. WNs new paint is good too. All of the brands now flow from plane to terminal to app to website. That is what is needed today.
 
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CarlosSi
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Re: American livery. Dated?

Wed Feb 20, 2019 11:14 pm

They could have “refreshed” the livery a bit to echo the old scheme (the new one doesn’t at all), but if they were trying to pass off as being “a new American” (a new airline), the livery change makes sense. Biggest issue I think was the 787s unable to retain the polished metal, although they could’ve just painted those metal parts a dark grey like my Skymarks model, but I agree a change was needed. Maybe a more subtle, not too modern take.

Tail looks cool but I would’ve tweaked it a bit; maybe taper it or make it stretch across the fuselage a little bit. It just contrasts too much rather than blend with the fuselage.
 
802flyguy
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Re: American livery. Dated?

Wed Feb 20, 2019 11:23 pm

Not dated, just plain ugly.
I am not a great fan of billboard liveries to begin with, but that is not the real problem. The tail has grown on me. A bit. But that hideous logo! Patrick Smith of Ask the Pilot perhaps put it best: “A linoleum knife slicing a shower curtain.” The old logo was classy and timeless; it is a shame that it narrowly lost in the employee vote. If it was real :)
 
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caoimhin
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Re: American livery. Dated?

Wed Feb 20, 2019 11:31 pm

cedarjet wrote:
AA’s fuselage is OK but the tail is awful. (United is also awful. Don’t mind Delta.)
dfdubflyer wrote:
I think one of the big disconnects about that livery is about where you live. I think it looks absolutely gorgeous at DFW with our bright Texas sun and blue skies (and when you see dozens of them in a row) versus a gray place like New York in the winter.

Sorry I think that’s ridiculous, every livery looks better in bright sunshine than gloomy low light.


I think the suggestion was that the mica flakes in the AA paint glitter more distinctly in sunnier locations. Doesn’t seem so ridiculous to me. It’s been my impression of that livery. I think it doesn’t glisten at LHR as much as LAX.

As liveries go, it’s become one of my favourites in fact.
 
sargester
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Re: American livery. Dated?

Wed Feb 20, 2019 11:41 pm

It will take a generation of employees to retire before people will come to acknowledge the livery fully, LAA...LUS doesn't matter until the groups of employees that were hired prior to 2013 (Obviously the majority) are retired or have left or will eventually come to like the livery, everyone will always have their opinion between the old and new, personally I grew up around silver 757 and A300s so yes it was tough to see that go but the new AA livery I like a lot and shows a unified brand between AA and US, AA also had their prior livery for 40+ years so the market and the world was used to that, this livery is still very young in comparison, compare that to DL and UA who even prior to their respective mergers had changed liveries multiple times before AA changed theirs just once
 
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Super80Fan
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Re: American livery. Dated?

Wed Feb 20, 2019 11:47 pm

We should be talking about United's livery here. I can live with the fonts/colors but the already outdated when it was introduced Death Star on the tails/logo needs to go. So much bad associated with that Death Star.

AA's livery is great, considering airlines have some sort of fetish with Eurowhite, I like the grey.
RIP McDonnell Douglas
 
braniff2hav
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Re: American livery. Dated?

Wed Feb 20, 2019 11:51 pm

The new livery disgust me -- it's horrid. But then many things about AA are just never going to be the same as they were once-upon-a-time. It's a company without a personality.
 
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scbriml
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Re: American livery. Dated?

Wed Feb 20, 2019 11:51 pm

Still a lot of butt-hurt over some paint on a few planes, I see! :duck:

IMHO, the current colours are much better and very consistent across the fleet, compared with the tired and dated bare metal look where various types had all sorts of odd bits of grey paint over non-metallic components making it look pretty disjointed.




Disjointed:


It worked in the 1970s when planes were all metal, but as more and more components became composite, the patches of grey paint moved in.

Now the whole thing is grey with a nice tail. :yes:
Time flies like an arrow. Fruit flies like a banana!
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AtomicGarden
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Re: American livery. Dated?

Thu Feb 21, 2019 12:14 am

Playing under the "keep it simple" category, it's a nice one. Middle of the lot, nothing to write home about. I do like grey liveries (like NW) much more than white liveries.
You killed a black astronaut, Cyril! That's like killing a unicorn!
 
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msp747
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Re: American livery. Dated?

Thu Feb 21, 2019 12:18 am

Honestly, I just wish it had a little splash of color outside of the tail. If they had painted the engine nacelles in the same blue they put on the Dash 8 engine nacelles, I think it would have broken up all of the gray nicely.
 
UpNAWAy
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Re: American livery. Dated?

Thu Feb 21, 2019 12:20 am

The tail is fine. They logo is the iffy part. I'd like to see a new version of the eagle replace the greyhound....
 
TangoandCash
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Re: American livery. Dated?

Thu Feb 21, 2019 12:30 am

While still partial to the polished bare metal look (yes, I know it doesn't work on modern composites), the new scheme has grown on me. Will it stand the test of time? I doubt it. The tail is too busy and too much. The gray is bland and needs to be broken up with a stripe or cheat line or something, and that font... that font gives me nightmares.

Bland and too much at the same time. It will look dated very quickly. Designed by committee, it's a livery without personality. Goes perfectly with (as braniff2hav said perfectly) a company without personality.
 
UA444
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Re: American livery. Dated?

Thu Feb 21, 2019 12:46 am

Only thing I would change is put the Flight Symbol on the tail and no billboard titles. The old livery was getting tired and it looked like crap when the plane was older and scratched and swirled.

AA livery in current form is still infinitely more beautiful than the CO livery.
 
emuwarveteran
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Re: American livery. Dated?

Thu Feb 21, 2019 5:45 am

Personally I liked the old metallic livery more but you can't put it on modern planes as someone else has said here already. I think that the American flag design on the tail is actually a really good element. The other proposed design was a completely bare, white tail with the AA logo which would have looked incredibly bland.
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global2
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Re: American livery. Dated?

Thu Feb 21, 2019 3:00 pm

UA444 wrote:
Only thing I would change is put the Flight Symbol on the tail and no billboard titles. The old livery was getting tired and it looked like crap when the plane was older and scratched and swirled.

AA livery in current form is still infinitely more beautiful than the CO livery.


I would not put that "Flight Symbol" on the tail as it would look like an updated version of this:


So, how about AA bringing back the scissor wings Eagle, and let UA take the Flight Symbol pigeon to update its livery??? :lol:
 
spacecadet
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Re: American livery. Dated?

Fri Feb 22, 2019 5:48 am

It's a perfectly good livery. Some of you guys just need to get over it already. It's been years at this point - the old livery is not coming back. (Except on retro jets.)
I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
 
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Veigar
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Re: American livery. Dated?

Fri Feb 22, 2019 7:55 am

I actually like AA's new livery a lot aside from the weird paper-peeling logo thing they've got going on. Just make it the AA Eagle and the livery is completely fine.
 
davescj
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Re: American livery. Dated?

Fri Feb 22, 2019 3:34 pm

IPFreely wrote:
AA’s polished aluminum was iconic. Anything that followed it was going to look bad in comparison.


I could not agree more. I didn't not like the new livery when it came out...and I still do not. I do not think it will stand the test of time.
Can I have a mojito on this flight?
 
IADCA
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Re: American livery. Dated?

Fri Feb 22, 2019 4:48 pm

They could have done a UA and basically slapped the new titles and flight symbol (or even the old eagle) billboard size on the final US livery and ended up much better off. I like the grey fine, but the tail is just awful.
 
StrandedAtMKG
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Re: American livery. Dated?

Fri Feb 22, 2019 6:11 pm

I absolutely hated it when it first came out, but it's grown on me. The eagle logo device works well across all their platforms, and overall the whole thing does a good job of communicating not just American Airlines, but that it's from the United States. Easily comes in second-place for US liveries behind DL.

(Don't get me started on UA.)
 
afcjets
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Re: American livery. Dated?

Fri Feb 22, 2019 9:15 pm

CarlosSi wrote:
They could have “refreshed” the livery a bit to echo the old scheme (the new one doesn’t at all), but if they were trying to pass off as being “a new American” (a new airline), the livery change makes sense. Biggest issue I think was the 787s unable to retain polished metal, although they could’ve just painted those metal parts a dark grey like my Skymarks model


Or like the A300s were for over a decade where the entire fuselage was painted light gray, almost the same color as now, or just slightly darker.
 
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Pudelhund
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Re: American livery. Dated?

Sat Feb 23, 2019 6:51 am

I like the livery, but the logo is terrible. Unless you have just recently seen it, it is a challenge to draw it from memory. Utterly abstract and forgettable, like a regional office supply company.

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