User avatar
JakubH
Topic Author
Posts: 136
Joined: Sun Aug 20, 2017 10:15 pm

Newest airline liveries: will they last?

Mon Apr 22, 2019 4:47 am

Some airlines have updated or completely changed their liveries in recent years.

What livery changes since the turn of century (2000) do you consider successful and why? Which do you consider half-baked/unsuccessful? Do passengers notice/care about an airplane livery?

If you have a moment, feel free to add a description of what makes the livery "classy" or not-so-much.
Humility is not thinking less of yourself, it's thinking of yourself less.
C. S. Lewis
 
User avatar
aemoreira1981
Posts: 2782
Joined: Mon Jan 09, 2017 12:17 am

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 5:31 am

The least successful has to be Deltaflot...that lasted less than a decade. Delta went through 3 different liveries in less than 10 years (including the current one).
 
coolian2
Posts: 2480
Joined: Sun Oct 22, 2006 3:34 pm

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 5:37 am

aemoreira1981 wrote:
The least successful has to be Deltaflot...that lasted less than a decade. Delta went through 3 different liveries in less than 10 years (including the current one).

Although they've had the exisiting one for 12 years so that's a plus
Q300/ATR72-600/737-200/-300/-400/-700/-800/A320/767-200/-300/757-200/777-300ER/
747-200/-300/-400/ER/A340-300/A380-800/MD-83/-88/CRJ-700/-900
 
User avatar
agremeister
Posts: 9
Joined: Tue Jun 14, 2016 8:03 pm

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 7:33 am

JakubH wrote:
Some airlines have updated or completely changed their liveries in recent years.

What livery changes since the turn of century (2000) do you consider successful and why? Which do you consider half-baked/unsuccessful?


From a brand perspective I think the most successful has actually been Spirit - It's cheap, bright, and flashy and says exactly what they're about with just a glance. From a design perspective, I'd have to say perhaps Fiji Airways or Latam deserve praise for being really well done.

On the other side of the coin I'm going to say China Eastern has to take the cake for the worst rebrand I've seen. Ruined the logo and stuck it on a white plane and paired it with a typeface that's about a block away from being comic sans. Really can't find anything that even comes close to the level of awfulness that is.

JakubH wrote:
Do passengers notice/care about an airplane livery?


Definitely not. I doubt most passengers could even tell you what color the plane they just got on was.
 
cedarjet
Posts: 8489
Joined: Mon May 24, 1999 1:12 am

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 8:12 am

Funny that BA launched their world tails and because it misfired they needed something quick so they hurriedly painted the Chatham Historic Dockyard design created for Concorde onto the whole fleet and that is now their longest-serving livery (and imo the best). So you never know where a design classic will come from.
fly Saha Air 707s daily from Tehran's downtown Mehrabad to Mashhad, Kish Island and Ahwaz
 
reltney
Posts: 452
Joined: Fri Jun 25, 2004 1:34 am

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 12:11 pm

agremeister wrote:
JakubH wrote:
Some airlines have updated or completely changed their liveries in recent years.

What livery changes since the turn of century (2000) do you consider successful and why? Which do you consider half-baked/unsuccessful?


From a brand perspective I think the most successful has actually been Spirit - It's cheap, bright, and flashy and says exactly what they're about with just a glance. From a design perspective, I'd have to say perhaps Fiji Airways or Latam deserve praise for being really well done.

On the other side of the coin I'm going to say China Eastern has to take the cake for the worst rebrand I've seen. Ruined the logo and stuck it on a white plane and paired it with a typeface that's about a block away from being comic sans. Really can't find anything that even comes close to the level of awfulness that is.

JakubH wrote:
Do passengers notice/care about an airplane livery?


Definitely not. I doubt most passengers could even tell you what color the plane they just got on was.




Ha! Spirit livery....which one? They currently have 3 different ones they fly. 1. Taxi cab yellow. 2. Is the grey digital livery, 3. The white fuselage with the light blue. After jumps eating on them once, the Taxi cab yellow fits them the best.
Knives don't kill people. People with knives kill people.
OUTLAW KNIVES.

I am a pilot, therefore I envy no one...
 
citationjet
Posts: 2492
Joined: Sun Mar 09, 2003 2:26 am

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 12:40 pm

aemoreira1981 wrote:
Delta went through 3 different liveries in less than 10 years (including the current one).


Three different liveries at the same time.
Boeing Flown: 701,702,703;717;720;721,722;731,732,733,734,735,737,738,739;741,742,743,744,747SP;752,753;762,763;772,773.
 
citationjet
Posts: 2492
Joined: Sun Mar 09, 2003 2:26 am

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 1:26 pm

Including the current livery, Delta has had four since 2001.
Boeing Flown: 701,702,703;717;720;721,722;731,732,733,734,735,737,738,739;741,742,743,744,747SP;752,753;762,763;772,773.
 
Kno
Posts: 338
Joined: Mon Aug 15, 2016 10:08 pm

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 4:49 pm

Was there any overlap where Delta had all 4 liveries at once? IE did anything go from widget to current colors?
 
global2
Posts: 489
Joined: Wed Mar 19, 2014 1:50 am

Re: Newest airline liveries: will they last?

Mon Apr 22, 2019 5:16 pm

I know many despise American's new livery, but I believe their planes stand out from the other legacies, and even from ten miles away, you can't mistake that tail for anything other than American, as in the flag. I like the silvery gray color for the fuselage (again, stands apart from the others) and it's a link with their Silverbird heritage. Unfortunately all polished aluminum fuselages just aren't going to be possible as time goes on. What I don't care for is that they did away with the AA part of the branding and that "flight symbol" doesn't even seem to match anything else. Just my opinions, don't hate me LOL!

What I really am disappointed in is Lufthansa's new livery. How drab and unfortunate. They used to have a livery where again, you could recognize their tails from ten miles away. Now their planes look like the fleet of some third rate cargo carrier.
 
MartijnNL
Posts: 700
Joined: Sun Jan 01, 2017 11:44 am

Re: Newest airline liveries: will they last?

Tue Apr 23, 2019 6:10 pm

Personally I think SAS did a great livery change.
 
MartijnNL
Posts: 700
Joined: Sun Jan 01, 2017 11:44 am

Re: Newest airline liveries: will they last?

Tue Apr 23, 2019 6:21 pm

The same goes for Icelandair.

 
MartijnNL
Posts: 700
Joined: Sun Jan 01, 2017 11:44 am

Re: Newest airline liveries: will they last?

Tue Apr 23, 2019 6:34 pm

And TAP if you ask me.

 
User avatar
JakubH
Topic Author
Posts: 136
Joined: Sun Aug 20, 2017 10:15 pm

Re: Newest airline liveries: will they last?

Tue Apr 23, 2019 9:32 pm

MartijnNL wrote:
Personally I think SAS did a great livery change.


MartijnNL wrote:
The same goes for Icelandair.


MartijnNL wrote:
And TAP if you ask me.

Thanks for sharing, I agree with all three!
Humility is not thinking less of yourself, it's thinking of yourself less.
C. S. Lewis
 
TheEuphorian
Posts: 334
Joined: Tue Jan 03, 2017 9:35 am

Re: Newest airline liveries: will they last?

Sat Apr 27, 2019 9:28 am

Successful:
TG:



AZAL(AHY):



SU:



Unsuccessful:

MU:


JL:

Who is online

Users browsing this forum: No registered users and 21 guests

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos