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airboeingbus
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Will Boeing use the "Max" name again?

Wed Aug 19, 2020 7:59 am

Whatever your opinion is on the 737 Max crashes, there is one thing that you can't deny is that the the Max name has certainly been tarnished as a result. For this reason do you think Boeing will not use the Max name on other aircraft?
 
Noshow
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 8:05 am

How about MACS?
 
as737
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 8:42 am

I would lean towards no. At this point, the "MAX" name has probably made too much of a negative impression to be reused, especially when the media would immediately pounce on the next MAX named aircraft.
 
tullamarine
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 8:48 am

I think they'd be more likely to use Deathstar!
717, 721/2, 732/3/4/5/7/8/9, 742/3/4, 752/3, 762/3, 772/E/W, 788/9, 300,310, 319,320/1, 332/3, 359, 388, DC9, DC10, F28, F100, 142,143, E75/90, CR2, D82/3/4, SF3, ATR
 
Toinou
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 8:53 am

They would be idiot to use that name on another plane.

Moreover, I'm sure that Boeing's marketing team already has a plan to change the designation of 737Max. They trickiest part is probably to make it look like they're not simply hiding the problem under a shiny new face. They will have to give a lot of effort on the "new" features of the "new" aircraft.
But, if pharmaceutical companies can make barely modified drugs pass for revolutionary medical progresses (or simply get a new patent on it), maybe Boeing can change a PR disaster into a moderately disastrous situation.
 
Opus99
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 8:57 am

They can never try it
 
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PM
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 11:09 am

Not a chance. They'll want to put this all behind them as soon as possible. (It was always a pretty stupid name anyway.)
 
Noshow
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 11:12 am

Legally they might be tempted to keep the name to prove that not much needed change. Towards the public I'd say MAX is not good to keep but 737 itself is strained now. So maybe Ecoliner oder Quietliner, Greeliner, Cleanliner. Marketing must come up with something? Didn't some airlines paint over the MAX lettering already?

Most likely would be something technical like 737-8.
 
sxf24
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 12:03 pm

Boeing continues to market the-7/8/9/10 as the MAX. I don’t think that will change.
 
Ziyulu
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 12:42 pm

How about change it to Boeing 737-X enhanced?
 
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spinotter
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 12:50 pm

Noshow wrote:
How about MACS?


Excellent! I got such a laugh at that one!
 
deltal1011man
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 12:59 pm

airboeingbus wrote:
Whatever your opinion is on the 737 Max crashes, there is one thing that you can't deny is that the the Max name has certainly been tarnished as a result. For this reason do you think Boeing will not use the Max name on other aircraft?

no it hasn't. Outside of the FlyerTalk(and now here) wanna be aviation experts types no one cares anymore.

having said that I certainly hope we are done with the stupid names. Whatever the 797 ends up being I really hope it starts off as the 797-100. Only thing that should be added is ER or LR as needed. IIRC it was Airbus who started all this -800NEOMAXblah blah blah horse shit and whoever did so should be horse whipped.
but because Boeing screwed up with the 787, going right to -8 out of stupid, they will have to come up with something cute. So if it isn't MAX I'm sure some someone who is overpaid with a masters in marketing with come up with something stupid to call the 787 when it inevitability gets new engines. :banghead: :banghead:
 
Sokes
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 1:02 pm

sxf24 wrote:
Boeing continues to market the-7/8/9/10 as the MAX. I don’t think that will change.

What about 737-8 without "Max"?
Why can't the world be a little bit more autistic?
 
Ziyulu
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 1:16 pm

I find it funny how the 330 is called 330-NEO. What is different?
 
FWAERJ
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 1:17 pm

Noshow wrote:
Legally they might be tempted to keep the name to prove that not much needed change. Towards the public I'd say MAX is not good to keep but 737 itself is strained now. So maybe Ecoliner oder Quietliner, Greeliner, Cleanliner. Marketing must come up with something? Didn't some airlines paint over the MAX lettering already?

Most likely would be something technical like 737-8.


I bet, too, that when recertified, the 737 MAX 7/8/9/10 become the 737-7/8/9/10.
B721/722/731/732/733/735/73G/738/739/742/752/753/762/763, A300/319/320, DC-9/10, MD-82/83/88/90, ERJ-140/145, CRJ-200/700, Q200, SF340, AS350
 
AlanG1302
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 1:19 pm

Ziyulu wrote:
I find it funny how the 330 is called 330-NEO. What is different?


You are not funny. NEO = New Engine Option. Case closed.
 
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Boeing757100
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 2:27 pm

Most likely no. However, IF they upgrade any other designs, they'd likely use, say "767X or 767E (enhanced)" I don't know.
The 757-MAX is happening tomorrow.
 
GZM1
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 3:19 pm

One thing is certain: This has never happened before in industry. When a company makes some sub-standard quality products such as cars, washing machines, electrical appliances or even glassware, they do not repair them but rather, they put them up for sale in dedicated outlets. They have no time for repairs, they only produce. You remember of course the case of the faulty 747 in which thrust lever 3 corresponded to engine no 4. It went to BA as if nothing had happened and Boeing did nothing to fix it despite the complaints. BA had no choice than to sell it as a bargain to another RR operator ( I will let you guess who) in order to get rid of it.
So the problem is, how do you repair a faulty design? They have already produced 700 of them, correct? As somebody said, those airplanes could end up being scrapped, that’s the real issue here I am afraid...
It’s all Greek to me! Aeroplane Basic Category Cycle Dynamic Economics Ecstasy Fantasy Galaxy Geometry Harmony History Horizon Idea Logic Magnetism Music Mystery Nautical Orchestra Organism Phenomenon Political Problem Symphony Technology Telephone Zone
 
LucaDiMontanari
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 3:33 pm

What about calling them 737FIX once made airworthy? :stirthepot:
 
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ER757
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 5:01 pm

FWAERJ wrote:
Noshow wrote:
Legally they might be tempted to keep the name to prove that not much needed change. Towards the public I'd say MAX is not good to keep but 737 itself is strained now. So maybe Ecoliner oder Quietliner, Greeliner, Cleanliner. Marketing must come up with something? Didn't some airlines paint over the MAX lettering already?

Most likely would be something technical like 737-8.


I bet, too, that when recertified, the 737 MAX 7/8/9/10 become the 737-7/8/9/10.

That's not what friends of mine in Boeing sales tell me. They are sticking with the MAX suffix. I think it's crazy but hey, what do I know?
As far as them using it again on a future model, I'd say zero chance.
 
dstblj52
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 5:23 pm

ER757 wrote:
FWAERJ wrote:
Noshow wrote:
Legally they might be tempted to keep the name to prove that not much needed change. Towards the public I'd say MAX is not good to keep but 737 itself is strained now. So maybe Ecoliner oder Quietliner, Greeliner, Cleanliner. Marketing must come up with something? Didn't some airlines paint over the MAX lettering already?

Most likely would be something technical like 737-8.


I bet, too, that when recertified, the 737 MAX 7/8/9/10 become the 737-7/8/9/10.

That's not what friends of mine in Boeing sales tell me. They are sticking with the MAX suffix. I think it's crazy but hey, what do I know?
As far as them using it again on a future model, I'd say zero chance.

The rebranding makes boeing look terrible and will get them terrible attention that they try to hide it so i suspect they think they have no choice.
 
iRISH251
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 5:30 pm

GZM1 wrote:
You remember of course the case of the faulty 747 in which thrust lever 3 corresponded to engine no 4. It went to BA as if nothing had happened and Boeing did nothing to fix it despite the complaints. BA had no choice than to sell it as a bargain to another RR operator ( I will let you guess who) in order to get rid of it.


Never heard of that before. What actually happened?
 
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KLMatSJC
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 6:25 pm

Boeing had a press release this morning saying that Enter Air will be purchasing four 737-8 aircraft. However later on, it does say that it is part of the 737 MAX fleet. I think this could be the shift in brand for Boeing that was inevitable.

Perfect timing for this thread.
A318/19/20/21/21N A332/3 A343/5 A388 B712 B722 B732/3/4/7/8/9/9ER B744/4M B752/3 B762ER/3/3ER/4ER B772/E/L/W B788 CRJ2/7/9 Q400 EMB-120 ERJ-135/140/145/145XR/175 DC-10-10 MD-82/83/88/90

Long Live the Tulip, Cactus, and Redwood
 
prebennorholm
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Re: Will Boeing use the "Max" name again?

Wed Aug 19, 2020 11:34 pm

Ziyulu wrote:
I find it funny how the 330 is called 330-NEO. What is different?

NEO i not a name. It's an abreviated description, just like CEO (Current Engine Option), P2F (Passenger to Freighter converion), MRTT (Multi Role Tanker/Transport) etc.

The names of the new A330 variants are A330-841 and A330-941.
Always keep your number of landings equal to your number of take-offs
 
seat1a
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Re: Will Boeing use the "Max" name again?

Thu Aug 20, 2020 12:25 am

737-800 .. a rebrand might not be worth it. No ROI. And people that fly have other things on their mind right now. Once a panel of experts and pilots that put their prestige on the line that it's safe, we will get a week of YouTube vids from inside the cabin, and on to the next topic.

OK, time to check my cynicism.
 
GZM1
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Re: Will Boeing use the "Max" name again?

Thu Aug 20, 2020 3:53 am

iRISH251 wrote:
GZM1 wrote:
You remember of course the case of the faulty 747 in which thrust lever 3 corresponded to engine no 4. It went to BA as if nothing had happened and Boeing did nothing to fix it despite the complaints. BA had no choice than to sell it as a bargain to another RR operator ( I will let you guess who) in order to get rid of it.


Never heard of that before. What actually happened?

My friend, this alone justifies starting a new thread. Go ahead and do it because I have no details.
It’s all Greek to me! Aeroplane Basic Category Cycle Dynamic Economics Ecstasy Fantasy Galaxy Geometry Harmony History Horizon Idea Logic Magnetism Music Mystery Nautical Orchestra Organism Phenomenon Political Problem Symphony Technology Telephone Zone
 
Avgeek21
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Re: Will Boeing use the "Max" name again?

Fri Aug 21, 2020 10:08 am

Boeing will keep the MAX name. However airlines will solely use 737-8/-9-10 with no reference to the MAX name. At least for the initial few years until people forget about the MAX issues. Then it will slowly be reintroduced. Case closed.
 
surrodox2001
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Re: Will Boeing use the "Max" name again?

Fri Aug 21, 2020 11:59 am

In the older times, the DC10 returned to service from '79 groundings, they still kept the name as usual and the public don't grind about it.

Just some historic context here.
 
DTWLAX
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Re: Will Boeing use the "Max" name again?

Sat Aug 22, 2020 4:41 pm

Avgeek21 wrote:
Boeing will keep the MAX name. However airlines will solely use 737-8/-9-10 with no reference to the MAX name. At least for the initial few years until people forget about the MAX issues. Then it will slowly be reintroduced. Case closed.

Boeing may be dropping the MAX from the name.

https://www.businessinsider.com/boeing- ... and-2020-8
 
N965UW
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Re: Will Boeing use the "Max" name again?

Sat Aug 22, 2020 10:16 pm

With the amount of people who incorrectly refer to the 747-8 as the "747-800," I can imagine the confusion when these people refer to the 737-8 (formerly MAX) as "737-800" (which is really the NG model). This may lead to people getting scared of flying on the 737 NG, thinking it's really a MAX. The bulk of the flying public isn't aware of the nuances of "737-8" vs. "737-800." It may be official Boeing terminology, but still carries the potential for confusion.
You can always go around
 
n729pa
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Re: Will Boeing use the "Max" name again?

Mon Aug 31, 2020 9:53 pm

surrodox2001 wrote:
In the older times, the DC10 returned to service from '79 groundings, they still kept the name as usual and the public don't grind about it.

Just some historic context here.


Very true I was going to make this very point, however the DC10 had already been around nearly a decade by then. But we live in different times too, where every tyre burst, blocked toilet or anything will be scrutinised by the media and socialedit at that, personally I think Boeing will need a fresh start on this project and make a cosmetic change
 
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DrPaul
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Re: Will Boeing use the "Max" name again?

Tue Sep 01, 2020 6:03 pm

Boeing should take a leaf from the British government's book on how to deal with embarrassments: just find the 737 MAX a new name, and blithely carry on. When there were serious problems at the Windscale nuclear power station, it was renamed Sellafield; when Long Kesh jail for paramilitary prisoners in Northern Ireland was getting too much media attention, it was renamed The Maze. Works every time...
 
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Devilfish
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Re: Will Boeing use the "Max" name again?

Mon Sep 14, 2020 2:59 pm

Wait until they make the -SP a twin, add raked wingtips as aero tweaks and presto -- 747MAX :!: :bigthumbsup:

Image
https://1.bp.blogspot.com/-kSoSdbZ9Enc/ ... out+v2.png
"Everyone is entitled to my opinion." - Garfield
 
surrodox2001
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Re: Will Boeing use the "Max" name again?

Tue Sep 15, 2020 1:49 pm

Devilfish wrote:
Wait until they make the -SP a twin, add raked wingtips as aero tweaks and presto -- 747MAX :!: :bigthumbsup:

Image
https://1.bp.blogspot.com/-kSoSdbZ9Enc/ ... out+v2.png


Going OP for a bit, Where do you get this picture? It looks nothing like any 747SP rollout picture I've seen, which's all b/w anyway.
 
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Devilfish
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Re: Will Boeing use the "Max" name again?

Tue Sep 15, 2020 4:39 pm

Google search..... :veryhappy:
"Everyone is entitled to my opinion." - Garfield
 
jplatts
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Re: Will Boeing use the "Max" name again?

Sun Sep 20, 2020 10:28 pm

Boeing might use the "Max" name on a newer generation widebody aircraft model that is derived from the 747, 767, 777, 777X, or 787 design where the word "Max" would not have the same negative connotation.
 
426Shadow
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Re: Will Boeing use the "Max" name again?

Mon Sep 21, 2020 4:56 pm

PM wrote:
Not a chance. They'll want to put this all behind them as soon as possible. (It was always a pretty stupid name anyway.)


Airbus A350 "XWB" has left the chat. A320 "NEO" has left the chat.
We are all just fanboys, our opinions don't make or break businesses.
 
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PM
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Re: Will Boeing use the "Max" name again?

Tue Sep 22, 2020 2:33 pm

426Shadow wrote:
PM wrote:
Not a chance. They'll want to put this all behind them as soon as possible. (It was always a pretty stupid name anyway.)


Airbus A350 "XWB" has left the chat. A320 "NEO" has left the chat.

I'm not sure what "left the chat" means.

XWB is pretty silly and I never use it. But NEO is descriptive, accurate, and helpful to differentiate the models from CEO. I have no problem with that.
 
426Shadow
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Re: Will Boeing use the "Max" name again?

Thu Sep 24, 2020 5:56 pm

PM wrote:
426Shadow wrote:
PM wrote:
Not a chance. They'll want to put this all behind them as soon as possible. (It was always a pretty stupid name anyway.)


Airbus A350 "XWB" has left the chat. A320 "NEO" has left the chat.

I'm not sure what "left the chat" means.

XWB is pretty silly and I never use it. But NEO is descriptive, accurate, and helpful to differentiate the models from CEO. I have no problem with that.


Max is descriptive as well wouldn't you say? As in the Max performance this air frame will ever achieve.
We are all just fanboys, our opinions don't make or break businesses.
 
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Devilfish
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Re: Will Boeing use the "Max" name again?

Thu Sep 24, 2020 6:42 pm

jplatts wrote:
Boeing might use the "Max" name on a newer generation widebody aircraft model that is derived from the 747SP 767, 777, 777X, or 787 design where the word "Max" would not have the same negative connotation.

I forgot one very critical aspect so there.....Boeing has to modernize the flight deck extensively to take advantage of the latest AFMS updates..... :flamed:


Though I doubt the SP's hydraulic, pneumatic or cable and pulley systems would lend themselves well to fly-by-wire controls :confused:
"Everyone is entitled to my opinion." - Garfield
 
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PM
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Re: Will Boeing use the "Max" name again?

Fri Sep 25, 2020 8:57 am

426Shadow wrote:
PM wrote:
426Shadow wrote:

Airbus A350 "XWB" has left the chat. A320 "NEO" has left the chat.

I'm not sure what "left the chat" means.

XWB is pretty silly and I never use it. But NEO is descriptive, accurate, and helpful to differentiate the models from CEO. I have no problem with that.


Max is descriptive as well wouldn't you say? As in the Max performance this air frame will ever achieve.

I kind of agree. I always thought that MAX was a poor idea. If something is "maxxed out" that isn't generally good. It always smacked to me of pushing something to the limit. Again, not necessarily a good idea.

A320 neo = Hey, we have a new engine for you.

737 MAX = We've pushed this thing as far as we possibly can.

One works. One doesn't.
 
blacksoviet
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Re: Will Boeing use the "Max" name again?

Fri Sep 25, 2020 9:49 pm

Why not change the MAX 7 to the 737-700LR, the MAX 8 to the 737-800ER, the MAX 9 to 737-900LR and the MAX 10 to 737-1000?
 
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Devilfish
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Re: Will Boeing use the "Max" name again?

Tue Sep 29, 2020 9:30 pm

426Shadow wrote:
Max is descriptive as well wouldn't you say? As in the Max performance this air frame will ever achieve.

That describes what must be done for the -SP to a tee! GE9X derivative engines, aerodynamically updated composite fuse, empennage, wings w/ raked wingtips, wingbox and leading-edge flight deck...et voila -- SP-MAX :!: :bigthumbsup:
"Everyone is entitled to my opinion." - Garfield
 
N965UW
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Re: Will Boeing use the "Max" name again?

Tue Sep 29, 2020 11:46 pm

blacksoviet wrote:
Why not change the MAX 7 to the 737-700LR, the MAX 8 to the 737-800ER, the MAX 9 to 737-900LR and the MAX 10 to 737-1000?


This is an interesting idea. Although "737-800ER" might get confused with the 737-800ERX, which forms the base of the military P-8 Poseidon. But it's such an obscure subvariant that probably not too many people would notice.

However, this would depart from the traditional Boeing naming conventions. Usually, the only things that differentiate a standard frame and an "ER" or "LR" frame are the fuel tankage and operating weights. The engines and systems remain largely the same. By calling a 737 MAX 8 a "737-800ER" for instance, you're suggesting that the two are directly related, sharing the same engine type, with the only differences being fuel capacity and weights. This might scare people away from even the NG for fear of it being substantially related to the former MAX.

Maybe the MAX could be rebranded to the "Boeing 730," similar to how the 720 was derived from the 707. The variants would be 730-7, 730-8, 730-9, and 730-10. Just yet another idea.
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