zrs70 wrote:There are also many airports where a terminal or a wing is designed specifically by or for the airline. Color of the carpet. Signage on the walls. Sculptures on the ceiling. Mosaics on the floor.
With common-use technology, airline-specific terminal/gate branding and even those airline-specific jetway signs are a bygone era. In the US, you will find hub airports still maintain strong airline branding for that associated airline hub (think DL in ATL or the aforementioned SLC new terminal). But as more spoke airports in the US transition to common-use technology, branding then becomes a more temporary fixture (think the signs and stanchions used during boarding, the signs advising customers about the carry-on sizes, and signs at check-in placed at the entrances for specific cabin classes).