Sat Nov 12, 2022 4:38 pm
It was not long ago that it occurred to me that I am now doing everything I need to do to book a flight, check-in, make changes and manage so much of the process only on the airline’s app and almost exclusively on my cellphone.
I keep discovering new features, some of which are very convenient and others that are simply fun. I marvel at how sophisticated technologically they have become and that I never use my laptop anymore.
I would assume that some airlines have been devoting a lot of time and money into developing a robust and very easy to use app, and others may just be doing the basics. IMHO, the airlines who develop and innovative their technology will reap the rewards in the long run. The app is becoming (has become) one of the most powerful ways customers experience the brand.
Which airlines globally have leading, sophisticated apps. Is there a clear winner or are the large players basically on par with each each other?
Thanks