Dear all,
I would be incredibly grateful to the Airliners community if you could donate 5-10mins of your time to help me with my thesis surrounding the topic of consumer behaviour in long-haul aviation. I am a final year student at Loughborough University in the UK and this study makes up part of a greater project looking at the effects of Low Cost carriers in a long-haul market.
The link to the survey is below and should not take very long at all;
http://lboro.onlinesurveys.ac.uk/aviation-consumer-behaviour
If you decide to complete the survey, thank you very much, it means a lot and you are contributing to greater research in aviation.
Kind Regards
ek433
[Edited 2016-01-06 07:19:27]
Moderators: richierich, ua900, PanAm_DC10, hOMSaR
RE: POLL: Your Long-Haul Preferences (5mins)
ek433, I have just completed your questionnaire.
All the best with your final year.
All the best with your final year.
RE: POLL: Your Long-Haul Preferences (5mins)
Completed good luck with your research.
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- MesaFlyGuy
- Posts: 3916
- Joined:
RE: POLL: Your Long-Haul Preferences (5mins)
Done, good luck.
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The views I express are my own and do not reflect the views and opinions of my company.
RE: POLL: Your Long-Haul Preferences (5mins)
Done. Looks like geared toward UK flyers..
RE: POLL: Your Long-Haul Preferences (5mins)
done. good luck with your paper.
RE: POLL: Your Long-Haul Preferences (5mins)
completed as well. all the best for your final year
July 2018, A3 C-Class ZRH-ATH-TLV-ATH-VIE
July 2018, OS C-Class VIE-ZRH
September 2018, ZRH-MXP-VIE-YYZ-LGA / JFK-VIE-ZRH on OS, LX and AC in Y and C
July 2018, OS C-Class VIE-ZRH
September 2018, ZRH-MXP-VIE-YYZ-LGA / JFK-VIE-ZRH on OS, LX and AC in Y and C
RE: POLL: Your Long-Haul Preferences (5mins)
Done, now when is your airline starting?! 
RE: POLL: Your Long-Haul Preferences (5mins)
Done and best of luck! Let us know the results will you?
RE: POLL: Your Long-Haul Preferences (5mins)
Done!!
All the best with the research
All the best with the research
The way you cut your meat reflects the way you live....
RE: POLL: Your Long-Haul Preferences (5mins)
Done!
Good luck with the thesis, my one starts soon
Good luck with the thesis, my one starts soon
Let's fly! Unless it's on a CRJ 200, then I'll stay down here.
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting TS-IOR (Reply 11): |
When I have enough money to blow it all!
| Quoting PGNCS (Reply 12): |
Thank you, I will definitely post back in this forum with some insights after the study is finished!
| Quoting EIRules (Reply 13): |
Thank you!
| Quoting Cipango (Reply 14): |
Thank you, good luck with yours, please let me/us know if you need surveys filling in!
RE: POLL: Your Long-Haul Preferences (5mins)
Done!
Good luck with your thesis. And please let us know the results of the survey.
Good luck with your thesis. And please let us know the results of the survey.
"For my part, I travel not to go anywhere, but to go. The great affair is to move"
- getting there is half the fun!
- getting there is half the fun!
RE: POLL: Your Long-Haul Preferences (5mins)
Done as well ... Thanks ...
RE: POLL: Your Long-Haul Preferences (5mins)
Just something that I have been curious about: Is there to an extent less of a social stigma against Low Cost Carriers in Europe? People avoid them like the plague if they could in HK, and I was wondering whether it is the culture that allows them to view those who travel with them differently?
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting jacobchoi (Reply 19): Just something that I have been curious about: Is there to an extent less of a social stigma against Low Cost Carriers in Europe? People avoid them like the plague if they could in HK, and I was wondering whether it is the culture that allows them to view those who travel with them differently? |
LCC undercut the legacy carriers by quite an amount on many routes so they are very popular. The likes of Wizz, Ryanair and easyJet have done a great job in making Europe a hand baggage only culture.
Many, including myself, have become used to the no-frills approach and happily buy a sandwich before the flight etc.
Also LCC's often are the only carriers on certain routes so you fly them for convenience. There are many different reasons why people fly LCC's but I agree it differs greatly from HK. When I lived in HK I loved the perks when travelling on 1-2 hour flights: wide-body aircraft, full tray service, drinks, baggage allowance etc.
Let's fly! Unless it's on a CRJ 200, then I'll stay down here.
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting Cipango (Reply 20): LCC undercut the legacy carriers by quite an amount on many routes so they are very popular. The likes of Wizz, Ryanair and easyJet have done a great job in making Europe a hand baggage only culture |
I agree with this and would also add, the line between LCC and FSC has significantly blurred in Europe if you take the case of BA, their 'cheapest' hand baggage only fares are the only thing remotely competitive to LCC fares, so with no frills there's not much difference.... +£100 for a 23kg bag and the never changing chicken wrap
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- DocLightning
- Posts: 21962
- Joined:
RE: POLL: Your Long-Haul Preferences (5mins)
Completed, but something to consider:
When I am considering long-haul travel, which usually involved international flying, I also consider level of overall service in event of an irregularity. If the aircraft has a major technical fault and can't get me to my destination, I'd much rather be dealing with LH or BA than DY.
When I am considering long-haul travel, which usually involved international flying, I also consider level of overall service in event of an irregularity. If the aircraft has a major technical fault and can't get me to my destination, I'd much rather be dealing with LH or BA than DY.
-Doc Lightning-
"The sky calls to us. If we do not destroy ourselves, we will one day venture to the stars."
-Carl Sagan
"The sky calls to us. If we do not destroy ourselves, we will one day venture to the stars."
-Carl Sagan
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- RyanairGuru
- Posts: 8503
- Joined:
RE: POLL: Your Long-Haul Preferences (5mins)
I have completed it, and I wish you the best of luck with your research.
I just want to make one observation: when we are asked to rank on a scale between 1 and 10 the importance of certain factors I chose 10 for price. That is because it is always something that I would consider. That said, just because I said that price is very important does not necessarily mean that I would book an LCC. I would caution you to be careful to draw the conclusion that just because people are motivated by price means that they are potential LCC customers without doing further research. I am a retail travel agent so I talk to people about flight options every day. There are some people who are so price conscious that they won't spend even $5 more to fly Qantas over Jetstar or Tigerair. Most people, however, are not that single mindedly price motivated, and are willing to spend more if they can see the value in doing so. The classic example in the Australian market is CZ, who are almost always the cheapest option to Europe. While someone might think that they want the "cheapest price to Europe", you can switch sell almost anybody onto the likes of EK, EY, SQ or CX so long as the difference is below a few hundred dollars. As it is I made that exact value proposition myself, and flew Jetstar from SYD to HNL (which is about 10 hours) because they were $500 per person cheaper than HA and $1000 per person cheaper than QF. The value proposition of a full service carrier simply doesn't stack up at those sorts of price. At $200 difference though I probably wouldn't have been on Jetstar.
I just want to make one observation: when we are asked to rank on a scale between 1 and 10 the importance of certain factors I chose 10 for price. That is because it is always something that I would consider. That said, just because I said that price is very important does not necessarily mean that I would book an LCC. I would caution you to be careful to draw the conclusion that just because people are motivated by price means that they are potential LCC customers without doing further research. I am a retail travel agent so I talk to people about flight options every day. There are some people who are so price conscious that they won't spend even $5 more to fly Qantas over Jetstar or Tigerair. Most people, however, are not that single mindedly price motivated, and are willing to spend more if they can see the value in doing so. The classic example in the Australian market is CZ, who are almost always the cheapest option to Europe. While someone might think that they want the "cheapest price to Europe", you can switch sell almost anybody onto the likes of EK, EY, SQ or CX so long as the difference is below a few hundred dollars. As it is I made that exact value proposition myself, and flew Jetstar from SYD to HNL (which is about 10 hours) because they were $500 per person cheaper than HA and $1000 per person cheaper than QF. The value proposition of a full service carrier simply doesn't stack up at those sorts of price. At $200 difference though I probably wouldn't have been on Jetstar.
Worked Hard, Flew Right
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting RyanairGuru (Reply 25): I have completed it, and I wish you the best of luck with your research. |
Firstly, thank you for taking the time to complete the survey and thank you for the detailed response!
With the travel decision making section you are referring to the idea here is to generate general data of people's preferences for long-haul flying in general, no assumptions will be made on the relation between those answers and LCC preference.
However the data gained here is handy to have in order to conduct a correlation between an individuals response here and then their later response to the question "What level of saving would make you select a low-cost carrier over a full service carrier?". For example this could then create scenarios where respondents that indicate 8,9 or 10 in Price importance as a factor, but actually still say it would take a saving of £200+ to make them choose an LCC on Long-Haul. This would then provide insight into people's perceptions of long-haul LCC proposition as the main competitive advantage is the price point. (This is why it's also important to get text feedback from respondents choosing unlikely or very unlikely to fly LCC).
I hope that explains the reasoning behind the question a bit more and thanks again for the feedback, would you mind if I anonymously quoted your Australian market experience?
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- Lentini2001
- Posts: 263
- Joined:
RE: POLL: Your Long-Haul Preferences (5mins)
You should add Skywards as a FF choice.
But filled in nonetheless.
EDIT: Sorry, gave up when it became all about heathrow or gatwick, neither have any use to me. Sorry.
[Edited 2016-01-10 04:08:28]
But filled in nonetheless.
EDIT: Sorry, gave up when it became all about heathrow or gatwick, neither have any use to me. Sorry.
[Edited 2016-01-10 04:08:28]
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting DocLightning (Reply 24): Completed, but something to consider: When I am considering long-haul travel, which usually involved international flying, I also consider level of overall service in event of an irregularity. If the aircraft has a major technical fault and can't get me to my destination, I'd much rather be dealing with LH or BA than DY. |
Thank you! Excellent feedback.
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting ek433 (Thread starter): The link to the survey is below and should not take very long at all; http://lboro.onlinesurveys.ac.uk/aviation-consumer-behaviour |
Done !
| Quoting jacobchoi (Reply 19): Just something that I have been curious about: Is there to an extent less of a social stigma against Low Cost Carriers in Europe? People avoid them like the plague if they could in HK, and I was wondering whether it is the culture that allows them to view those who travel with them differently? |
The thing is that in Europe, the difference in flight between a full service and a low cost carrier is'nt all that big.
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- kann123air
- Posts: 1646
- Joined:
RE: POLL: Your Long-Haul Preferences (5mins)
Done! Good luck with your final year! 
Amrit
Amrit
Going for great
RE: POLL: Your Long-Haul Preferences (5mins)
For me usually United as that is the most convenient.
[url=http://m.maploco.com/details/5f34zxvq][img]http://www.maploco.com/vmap/s/8395334.png[/img][/url]
RE: POLL: Your Long-Haul Preferences (5mins)
Done.
You should have considered having a question in there regarding number of aisles dictating flight choice
You should have considered having a question in there regarding number of aisles dictating flight choice
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- RyanairGuru
- Posts: 8503
- Joined:
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting ek433 (Reply 26): However the data gained here is handy to have in order to conduct a correlation between an individuals response here and then their later response to the question "What level of saving would make you select a low-cost carrier over a full service carrier?". For example this could then create scenarios where respondents that indicate 8,9 or 10 in Price importance as a factor, but actually still say it would take a saving of £200+ to make them choose an LCC on Long-Haul. This would then provide insight into people's perceptions of long-haul LCC proposition as the main competitive advantage is the price point. (This is why it's also important to get text feedback from respondents choosing unlikely or very unlikely to fly LCC). |
First let me say that I am sorry if it came over as though I was criticising your research, that was most definitely not what I was seeking to do.
Thank you for taking the time to explain this. I had somehow not made the connection between the importance of price and then the subsequent question about the price point at which people would consider an LCC. I now see how this all fits together, and think that this would make some fascinating reading.
Now I think about it, it would be interesting to data about the price difference at which people switch to an LCC between short haul and long haul. I would assume that it is much higher for long haul flights, but I could well be surprised. I understand that is outside what you are looking at here, I am just thinking out loud
| Quoting ek433 (Reply 26): would you mind if I anonymously quoted your Australian market experience? |
Of course, but I don't pretend to speak for 24 million people
And do you mind if I ask the significance of your username? Do you have any connection to Brisbane?
Worked Hard, Flew Right
RE: POLL: Your Long-Haul Preferences (5mins)
| Quoting RyanairGuru (Reply 35): First let me say that I am sorry if it came over as though I was criticising your research, that was most definitely not what I was seeking to do. |
Not at all, didn't come across like that
| Quoting RyanairGuru (Reply 35): I understand that is outside what you are looking at here, I am just thinking out loud |
Maybe if i'm ahead of schedule, this could be something to look at!
| Quoting RyanairGuru (Reply 35): Of course, but I don't pretend to speak for 24 million people |
Haha I realise, but it would be great to have some feedback from another market where Long-Haul LCC is an option.
| Quoting RyanairGuru (Reply 35): And do you mind if I ask the significance of your username? Do you have any connection to Brisbane? |
Unfortunately not! The significance was Auckland, but Brisbane is nice too
