Should Air Canada Update Or Change Its Livery?

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SpaceshipDC10
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Should Air Canada Update Or Change Its Livery?

Sun Jun 12, 2016 2:36 pm

It's been twelve years since they introduced their current livery. Since Air Canada has been branded as such in the 1960s, they have used several different corporate designs, and the current one is probably the one they have kept the longest. It still looks great, however, do you think they should update it or even completely change it? I've gathered below a series of pictures illustrating AC's liveries over the decades,


1965-1988


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Photo © Gary Vincent
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Photo © Daniel Tanner
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Photo © Gary Vincent


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Photo © Gary Vincent



The updated version from the 1970s


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Photo © Gary Vincent
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Photo © Gary Vincent


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Photo © Gary Vincent
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Photo © Marc Hasenbein


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Photo © Gerhard Plomitzer
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Photo © Roberto Falciola - Malpensa Spotters Group


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Photo © Robert M. Campbell





1988-1993


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Photo © Thomas Posch - VAP
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Photo © Peter Smithson


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Photo © Frank C. Duarte Jr.
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Photo © Marc Hasenbein


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Photo © Martin Pole
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Photo © Normando Carvalho Jr.




1993-2004


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Photo © mehesz
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Photo © Martin Toumbev


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Photo © Anto Blazevic
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Photo © Royal S King


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Photo © Jian Tan
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Photo © Paul Spijkers


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Photo © Frank C. Duarte Jr.




2004-



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Photo © Mark Kryst - YXUphoto
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Photo © Remo Garone


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Photo © Jason Whitebird
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Photo © Jean-Marie Hanon


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Photo © Paul Spijkers
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Photo © Bastian Ding


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Photo © Pascal Maillot
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Photo © Marco Papa - North East Spotter

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FriscoHeavy
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RE: Should Air Canada Update Or Change Its Livery?

Sun Jun 12, 2016 3:43 pm

No, it's very nice. Finally, a livery that isn't just white.

I fear if they change it, they will go back to dumb white.
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LSZH34
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RE: Should Air Canada Update Or Change Its Livery?

Sun Jun 12, 2016 6:41 pm

The tail is pretty much the only part that is executed to perfection. IMHO, the "ice-blue" on the fuselage makes the aircraft look very ugly and they need to do something about the titles too.
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blink182
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RE: Should Air Canada Update Or Change Its Livery?

Sun Jun 12, 2016 8:03 pm

Aesthetics aside(IMO still looks good), there is no reason to change unless AC can find a cheaper alternative to maintain. Fact is, there is continuity with the brand's history with the circular maple leaf, and AC hasn't had any major negative events/hull losses/financial disasters or anything else occur with this current livery that would cause a significant public and internal distrust and confusion of the current brand and livery, nor is there an operational need that AC has publicly acknowledged(eg cost, safety, or cross platform usage)If anything, AC has done rather well with this color scheme from an expansion perspective and growth of Rouge.

Also bear in mind that crew uniforms are also modeled somewhat from the current scheme.

There are many legitimate reasons to change a brand, but because it's been twelve years is not nearly enough reason.
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SpaceshipDC10
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RE: Should Air Canada Update Or Change Its Livery?

Sun Jun 12, 2016 8:55 pm

Quoting blink182 (Reply 3):
There are many legitimate reasons to change a brand, but because it's been twelve years is not nearly enough reason.

You are right. It's just because I noticed it's been 12 years or so and that previously they transformed/changed it at that many years or less, that the question arose.
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longhauler
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RE: Should Air Canada Update Or Change Its Livery?

Sun Jun 12, 2016 11:23 pm

Quoting blink182 (Reply 3):

Also bear in mind that crew uniforms are also modeled somewhat from the current scheme.

And the aircraft interior colours.

Air Canada is in the process of rebranding in time for it's 80 year anniversary next year.

I have seen the new paint scheme and I think it's spectacular, and no, it's not at all white. And ... looks nothing like Rouge.

No one is allowed to describe it ... but, if you want clues, look at the new Flight Attendant uniforms, and look at the new cabin colours. They are various shades of dark grey, black with accents in red. Then, look at the script font in current Air Canada advertisements ... and you'll have a good idea what the new paint scheme will look like!  
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DocLightning
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RE: Should Air Canada Update Or Change Its Livery?

Sun Jun 12, 2016 11:57 pm

Quoting longhauler (Reply 5):

I have seen the new paint scheme and I think it's spectacular, and no, it's not at all white. And ... looks nothing like Rouge.

C'mon. Leak it. You know you want to.  
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SpaceshipDC10
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 12:11 am

Quoting longhauler (Reply 5):
Air Canada is in the process of rebranding in time for it's 80 year anniversary next year.

Now that is a good reason to rebrand, that by the way coincides with the arrival of the first 737MAX, if I remember well. When I posted this hypothetical thread I was light years away from knowing or even thinking something was in the pipelines.

Quoting longhauler (Reply 5):
And ... looks nothing like Rouge.

For a good a reason.

Quoting longhauler (Reply 5):
I have seen the new paint scheme and I think it's spectacular

Really curious to discover it.

Quoting longhauler (Reply 5):
No one is allowed to describe it ... but, if you want clues, look at the new Flight Attendant uniforms, and look at the new cabin colours. They are various shades of dark grey, black with accents in red. Then, look at the script font in current Air Canada advertisements ... and you'll have a good idea what the new paint scheme will look like!

Aha! Clues. Wake up my synapses, lets spin.  
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Viscount724
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 12:13 am

Quoting LSZH34 (Reply 2):
IMHO, the "ice-blue" on the fuselage makes the aircraft look very ugly

I think it's one of the best. What I like about it is that it looks very different depending ont he lighting conditions. It looks especially good against snow, which is of course very common for much of the year in most parts of Canada.
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SpaceshipDC10
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 12:24 am

Quoting Viscount724 (Reply 8):
it looks very different depending ont he lighting conditions.
Quote:
The color palette used embodies the nature of Canada: Canadian Red, Silver Sky, Forest Mist, Maple Red, Pacific Blue and Arctic Green.
http://thedesignair.net/2015/04/30/t...designair-top-10-liveries-of-2015/
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lesfalls
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 12:45 am

I think their livery is great. The only thing I wish they changed is their interior.
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ACDC8
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 2:11 am

WS's livery has been around for the last 20 - if anyone is need of a tweek, its not AC  
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SpaceshipDC10
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 10:02 am

Quoting ACDC8 (Reply 11):
WS's livery has been around for the last 20 - if anyone is need of a tweek

Already have.  
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ACDC8
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 11:17 am

Quoting SpaceshipDC10 (Reply 12):
Already have.  

Adding a little maple leaf? Thats not even a tweak  
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Bongodog1964
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 11:28 am

Quoting SpaceshipDC10 (Reply 7):
uoting longhauler (Reply 5):
Air Canada is in the process of rebranding in time for it's 80 year anniversary next year.

Now that is a good reason to rebrand,

Thats a really daft reason to rebrand.

The only valid reasons for rebranding are where it will result in a positive increase on the balance sheet, primarily these will be one of:
Where the brand is so outdated passengers are reluctant to fly as they judge the planes/airline to be old and thus dangerous.
Where an airline has had a bad experience and wishes to move on.

Many longstanding businesses have had basically the same branding for decades, look at the Ford Motor Company, todays logo is little different from that of 1927, Citroen is the same.
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SpaceshipDC10
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 4:33 pm

Quoting Bongodog1964 (Reply 14):
Many longstanding businesses have had basically the same branding for decades, look at the Ford Motor Company, todays logo is little different from that of 1927, Citroen is the same.

But an airline is not a car manufacturer and a car manufacturer build new car models on a regular basis. Also, does AC want to rebrand just to mark an anniversary or was something going to happen, as I have shown with all the different liveres they have had in 40 years, that is up to the year they introduced their current one.
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Bongodog1964
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RE: Should Air Canada Update Or Change Its Livery?

Mon Jun 13, 2016 9:47 pm

Quoting SpaceshipDC10 (Reply 15):
Also, does AC want to rebrand just to mark an anniversary or was something going to happen, as I have shown with all the different liveres they have had in 40 years, that is up to the year they introduced their current one.

The only people who benefit from airline rebranding are the styling houses and the paint sprayers
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DocLightning
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Re: RE: Should Air Canada Update Or Change Its Livery?

Wed Jun 15, 2016 2:59 am

Bongodog1964 wrote:
Quoting SpaceshipDC10 (Reply 7):uoting longhauler (Reply 5):
Air Canada is in the process of rebranding in time for it's 80 year anniversary next year.

Now that is a good reason to rebrand,
Thats a really daft reason to rebrand.

The only valid reasons for rebranding are where it will result in a positive increase on the balance sheet, primarily these will be one of:
Where the brand is so outdated passengers are reluctant to fly as they judge the planes/airline to be old and thus dangerous.
Where an airline has had a bad experience and wishes to move on.

Many longstanding businesses have had basically the same branding for decades, look at the Ford Motor Company, todays logo is little different from that of 1927, Citroen is the same.


So the folks at AS are wasteful morons?
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m1m2
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Re: Should Air Canada Update Or Change Its Livery?

Wed Jun 15, 2016 3:58 am

I like the current livery. If you only ever travel domestically, it gets lost among all the other Air Canada machines. But, travel to somewhere that gets only one Air Canada machine per day (such as Sydney, Au), and it really stands out.

Seeing it taxi in at the Sydney Airport really gave me an appreciation for it as it looked really good beside all the other "white" airplanes.

Longhauler, I'm guessing the new livery will be phased in on a (possibly) five year cycle as new 787's are arriving in the current livery? Would be a shame to repaint an already new paint job, especially on a composite airframe that can't be stripped bare like aluminum can.
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Beatyair
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Re: Should Air Canada Update Or Change Its Livery?

Wed Jun 15, 2016 5:10 am

In a world where every airline is a colours tail and a white body, Leave it. It stands out in a crowd.
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n729pa
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Re: Should Air Canada Update Or Change Its Livery?

Wed Jun 15, 2016 6:38 am

I have to confess when I first saw it, I wasn't very keen on it at all. However I have to say it has grown on me over time. I'm not a fan of the all white liveries we get these days, but fashions change and go in cycles. It remains me of the Swiss scheme in some respects, crisp, clean and efficient, you rarely see a dirty AC plane (at LHR at least)
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KLDC10
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Re: Should Air Canada Update Or Change Its Livery?

Thu Jun 16, 2016 9:15 pm

I really like the current livery, although the tail takes a bit of getting used to.

I would say though, the previous AC scheme was not all that inspiring, so the current scheme is a big improvement on that. Based on that, I'm quietly confident that the new scheme hinted at by Longhauler will also be pleasing.
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SpaceshipDC10
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Re: Should Air Canada Update Or Change Its Livery?

Thu Jun 16, 2016 10:01 pm

KLDC10 wrote:
I would say though, the previous AC scheme was not all that inspiring, so the current scheme is a big improvement on that.


I liked the tail, specially the maple leaf. It was such a change in appearance compared to that logo they have had during 30 years.

https://www.airliners.net/photo/air-cana ... 29/1169264
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ACCS300
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Re: Should Air Canada Update Or Change Its Livery?

Thu Jun 16, 2016 10:39 pm

One update I'd like to see would be a return to the 'roundel', or the maple leaf inside the circle like the original tail. Rouge has a cropped version but AC mainline should just bring it back, it would create some great brand consistancy.
Last edited by ACCS300 on Sat Jun 18, 2016 7:27 pm, edited 1 time in total.
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KLDC10
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Re: Should Air Canada Update Or Change Its Livery?

Thu Jun 16, 2016 11:06 pm

SpaceshipDC10 wrote:
KLDC10 wrote:
I would say though, the previous AC scheme was not all that inspiring, so the current scheme is a big improvement on that.


I liked the tail, specially the maple leaf. It was such a change in appearance compared to that logo they have had during 30 years.

https://www.airliners.net/photo/air-cana ... 29/1169264


I personally feel like the classic Maple Leaf appearance would sit better on the tail - that is, the basic shape, rather than the version with more detail. I think that strong, simple logos work best - the KLM Crown, the Lufthansa Crane, the old American Airlines 'AA'. None of these are particularly detailed, but they stand out in their simplicity. Just my two cents :)
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DocLightning
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Re: Should Air Canada Update Or Change Its Livery?

Thu Jun 16, 2016 11:28 pm

KLDC10 wrote:
I personally feel like the classic Maple Leaf appearance would sit better on the tail - that is, the basic shape, rather than the version with more detail. I think that strong, simple logos work best - the KLM Crown, the Lufthansa Crane, the old American Airlines 'AA'. None of these are particularly detailed, but they stand out in their simplicity. Just my two cents :)


I agree. Some of the most recognizable brands in the world are very simple. Saul Bass was a master at this. He didn't use gradients or any other fancy effects, just bold colors and simple shapes to make a distinct impression.
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Viscount724
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Re: Should Air Canada Update Or Change Its Livery?

Fri Jun 17, 2016 1:38 am

ACCS300 wrote:
One update I'd like to see would be a return to the 'roudel', or the maple leaf inside the circle like the original tail. Rouge has a cropped version but AC mainline should just bring it back, it would create some great brand consistancy.


I disagree. That would bring back too many bad memories of AC's government ownership years.
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Southwest1137
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Re: Should Air Canada Update Or Change Its Livery?

Fri Jun 17, 2016 3:15 am

I personally like the light blue on the fuselage instead of the generic white. I think they could get away with keeping it for a few more years
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