In Singapore, the most famous beer is Tiger (local brand). But Heineken comes in a close second. In fact, I have observed that many locals actually prefer Heineken over Tiger. Prior to my trip to Holland, the ignorant me didn't realise that Heineken originated from Holland. So, I decided to visit the Heineken Experience after work one day, even though I had read that it was rather touristy.
Opposite the hotel I was staying, there is this tourist shop that sold tickets to tourist attractions. It looked bona fide. So I bought my tickets from there. Original price 18 Euros, and I got mine for 16 Euros. They were selling some packages to go to other attractions (like Ice Bar), but I didn't have the time. So I just got the Heineken Experience one.
From the hotel, NH
Carlton Amsterdam, it was about 15 minute walk to the Heineken Experience . I used my phone GPS
, so the walk was very easy to navigate. This video shows me approaching the former Heineken factory and entering the attraction.
The place was more crowded than I had expected, which was fine. Came to this exhibit where there was a staff member explaining the hops.
The area where they displayed all the large old vats was interesting.
Most of the vats were empty. And you could peer inside and some of them had LCD
However, this one was full of hops.
After the golden vats display area, we had to walk past stables. Yes, stables! There were horses. And a lady staff was talking about the horses, and how they were named after the CEOs. I zoomed by and didn't ask why Heineken needed horses. Racing maybe?
A view of the stables as I walked up the stairs. Take note, many staircases to climb in this attraction. I wasn't paying attention to whether they were any lifts.
After the horses, I came to an area where we had to wait a bit to enter some show. The wait wasn't long and soon we were headed in.
The show (which was about to be how they made Heineken beer) was standing only (i.e. no seats) and I was standing right in front. Therefore I could take a video of what happened. Here it is.
In the video above, I also show you the beer tasting that happens immediately after the show. Tantalising beer. This is just a taster portion. You can get two full glasses at the end of the Heineken Experience.
The tasting area is quite large. It can hold a large group. The guy talks a lot. Anyway, the beer tasted very good.
The next part of the exhibit is very interesting. It is a place where you can personalize bottles for 6.50Euro with a name or a message. This video shows you the place.
I personalized a couple of bottles for some friends. I thought it would be a good gift, HOWEVER, remember that the bottles cannot go into your handcarry if you are taking a flight. You must check them into your luggage. They are bulky.
The next part of the exhibit was a games area. The people here looked to be having a lot of fun!
And finally, we get the beer. There was a line but it moved very quickly. On our wrist band, there are two tabs that you need to peel off to exchange for your beer. You either get two normal sized Heinekens or one serving of Heineken Extra Cold. I decided to go for the Extra Cold since I hadn't tried that before.
In this picture, you can compare the size of the glass for the Heineken EXTRA COLD serving, versus the normal serving. For the price of your ticket, you can get either ONE extra COLD serving, or TWO normal beers.
I didn't stay very long at the Heineken Experience, due to the lack of time. However, I'm glad I did the attraction. I wouldn't have brought my family here (they don't drink and not very suitable for minors), so this was a good opportunity for me since I was alone. Would I do it again? Probably not, unless accompanying a friend.
End of Heineken Experience. Burp.