Lufthansa needs to completely rethink their positioning. The single biggest cost driver is onboard seating density and cabin layout.
Such as example,
LH's 3 class A330-300 with 221 seats (vs.
KL at 292 and
TK at 289) exacerbates the cost differences with its competitors. The new C product, although a much needed improvement, is still a relatively mediocre product vs.
AF new 777 product /
BA Club World and any Gulf carrier product(s). From what I gather,
LH will be the first mover of a 4 class A330-300 with its new
PY class - further increasing seat costs. When I look at
LH going up on
YUL-
MUC with 221 seats, competing with a departure to
CDG on an
AF 3 class 77W with 472 seat airplane - the comparison isn't even fair.
Although massively subsidized, the ME3 +
TK (and even KLM) found out that there's a huge price driven market out there, and that the only way to make money is to make the best use of onboard density. Segmentation is key - no doubt this is part of the reason that
LH is looking to dense up some A340-300s to 300 seats (with a much smaller J cabin).