|Quoting bogota (Reply 49):|
Quoting Bongodog1964 (Reply 48):BA fully recovered from 2001 by 2007 when they made their largest ever profits. Perhaps you should revise your history.
Great, so maybe they should have bought more planes, trained more crew like all others airlines did. Something simply does not add up.
Well, I go back to my semi-throw away line that I look at the financial results and ask whose position would you rather be in? Serving Bonaire and Lima hasn't got KLM very far, and serving Cayenne hasn't stopped Air France from haemorrhaging money. Whatever else you think of Willie Walsh and his cabal, IAG
as a whole is run on hard headed financial terms. And again, if you asked me in business terms whether I would rather have exposure to a high income per capita mature market or a low income per capita emerging market, the answer would be the former.
In any case, the answer to the question is simply, slots. Far far far easier to add destinations and frequencies when you have 4+ runways in your "home" airport. At LHR
it isn't simply a question of does the destination add contribution margin £ or €, it is a question also of are there other destinations that would add more contribution margin € or £.
2001 isn't relevant - BA
had one year of making an operating or net loss (I can't remember which) in 2002. The losses of 2009 and 2010 were caused by the later crisis.
A306, A318, A319, A320, A321, A332, A333, A343, A346, A388, B722, B732, B733, B734, B735, B73G, B738, B742, B744, B752, B753, B762, B763, B764, B772, B773, B77W, B787-8, BAe-146, Cessna Something, DC-10, E175, E195, ERJ145, MD-11, MD-80, PA Something