Aviation Photo #5740301 Airbus A320-251N - Scandinavian Airlines - SAS

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The new SAS livery on this A320neo to be delivered as SE-ROJ
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Photo Added: October 25, 2019

Comments (21)

1 year ago
Hmm looked a lot better on the renderings. Engines should have been Virgin kind of red and the blue rear part of the aircraft should have been confined to the tail and a slightly darker blue color. And fuselage proper white. That way the billboard logo would have stood out more too
Sweden
1 year ago
Umm, so basically, the old livery? That's not how it's done.
1 year ago
Nope. Old livery was also grey fuselage, same tail color as now and orange engines. So basically completely different. Never mind the billboard logo
North Carolina, USA
1 year ago
Its probably just me but I just cant help but think that there could have been so much more imagination put into this. The goal of the world's largest airlines at this time seems to be how plain things can be. No colours or specialties to reflect the difference in cultures and backgrounds, or interests or struggles. Understandably, of course, it is expensive to paint an airplane, but the bottom line should not be a goal to reach. Excellent shot by the photographer though!
Denmark
1 year ago
They've actually used quite a bit of imagination with this livery. It's very Scandinavian, subtle but recognizable.
The colours used (grey, silver and blue) are generally used a lot in Scandinavian design and are also used on a lot of other things at SAS. The cups, seats, uniforms, check-in kiosks, onboard menus, inflight magazine, logo etc. all feature at least one of these colours. Grey, silver and blue was also the three main colours in SAS' very first livery from 1946. Not to mention the three flags on the nose and at the rear they've also been a part of the livery since 1946 although in different designs
1 year ago
Problem is that the SAS livery shouldn’t just appeal to Scandinavian customers, but equally as much to customers from outside Scandinavia.
Denmark
1 year ago
No it shouldn't. A livery should represent a country/region. Most people outside of A.net don't really care what the aircraft look like. The most important thing on a livery is a recognizable tail and logo in the front. The "SAS" on the front will change appearance depending on the sun light. That's a unique feature that I'm sure will appeal to many, also the small quotes on the engines.
1 year ago
You would have a point, if it wasn’t for the fact that airlines are businesses in one of the most competitive industries out there. Sure, a touch of home is nice, but the image should appeal globally as well.
Denmark
1 year ago
The vast majority of passengers for most airlines is from the same country/region as the airline. That's also why a lot of airlines have a name that feature the country/region to appeal for them. Scandinavian Airlines, Austrian, Swiss, American, Air France, Alitalia, Air China, Emirates, Air New Zealand, British Airways etc. A lot of these airlines also feature local colours and symbols. Swiss have the cross, AF have the "flag" on the tail, NZ have the Silver Fern and so on. No matter what you'll never get everyone to like a livery anyway. For what I've seen, the thread about the new livery here on a.net have the same amount of "like" and "dislike" posts as any other new livery thread
1 year ago
I would like to see a source for that statement. National flags are fine, etc. the problem is when you use a design considered bland in most parts of the world. It can feature national identity without being bland.
England, United Kingdom
1 year ago
Great photo! I've been wanting to see the new SAS livery on the A320Neo. I believe the livery is going to grow on us the same way their old livery did.
200   Netherlands
1 year ago
Great picture! It's a shame the new livery looks like this. They could have done much better I guess...
California, USA
1 year ago
It looks stunning and very classy. The way the silver nacelles is reflected in the bold lettering of SAS. Great job!
60   Brazil
1 year ago
Boring.
New Jersey, USA
1 year ago
Looks plain on a narrowbody, may be it will look nice on the widebodies...
1 year ago
NIce photo for a crap airline!
Sweden
1 year ago
I'm actually kind of pleased with it. Considering how insanely boring it could have been (e.g. Iberia-levels of bland), this is actually kind of nice, and very reflective of the airline and Scandinavia.
1 year ago
Wow, how original!
Antarctica
1 year ago
"It's very Scandinavian; subtle but recognizable." I agree. I like it. In a world of Eurowhite, SAS stands out subtly.
British Columbia, Canada
1 year ago
Well, if I was in Lufthansa marketing department (specifically in branding) I'd be upset. Sorry it's another cumber bun blue tail down stripe (to join the Qantas ans LH club). It could have been so much more.
Remember the old livery with the viking ship stripe down the fuselage? Why not bringing it back to reflect the Nordic heritage and use the ship's tail to work itself into what the rudder SAS logo just became? There is no imagination in today's liveries. Thank God KLM kept it's livery. Also Ethiad, RAM and Thai for their imagination.
It is insanely boring!
Colombia
1 year ago
I miss the orange engines...

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